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Print advertising rates 2015 Residential

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Page 1: Print advertising rates 2015 - Amazon Web Servicesffx.adcentre.com.au.s3.amazonaws.com/trademarketing/domain/PDF... · Print advertising rates 2015 Residential. ... In NSW adding

Print advertising rates 2015Residential

Page 2: Print advertising rates 2015 - Amazon Web Servicesffx.adcentre.com.au.s3.amazonaws.com/trademarketing/domain/PDF... · Print advertising rates 2015 Residential. ... In NSW adding

Source: 1. emmaTM conducted by Ipsos MediaCT, 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+. Filter: NSW. Refers to readers of Domain in Friday's The Australian Financial Review, Saturday's The Sydney Morning Herald or Sunday's The Sun Herald last 4 weeks net. 2. Core Logic Australia - Media Maximiser January 2015. Based on sales of homes in Sydney. Study sample: 850,000 homes sold nationally over CY 13/14.

Add print and sell your property in half the time

In NSW adding print to your online property marketing campaign can halve your time on market, boost your sales success rate by 14% and generate on average $41,000 more for your selling price.2

It's a proven winning formula that helps deliver the best result for your properties.

Adding Domain print to your domain.com.au listings is an effective way to boost your market exposure, helping you sell your properties faster and for more.

FreshFresh, bold look with more creative advertising options

InformativeRelevant and engaging editorial, data and features

EffectiveGreater visual impact, stimulating more enquiries

ReachOver 1.6 million readers in NSW each month1

Published in metro copies of Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald, plus Sunday's The Sun Herald, Domain’s weekly liftouts cover the best in property and lifestyle.

Higher selling price

41k increase in price achieved

Faster sales

50% time on market halved from 66 to 33 days

Increased success rate

14% stronger sale success rateSOLD

Page 3: Print advertising rates 2015 - Amazon Web Servicesffx.adcentre.com.au.s3.amazonaws.com/trademarketing/domain/PDF... · Print advertising rates 2015 Residential. ... In NSW adding

Strong investments

High income earners

Serious buyers

Professionals

Quality audience

Financially secure

128k are cashed up with investments over $1 million

241k with a household income over $150k

209k intend to buy a property in the next 12 months

733k managers, professionals and white collar workers

897k social grade A or B

908k feel confident about their future

SOLD

Domain's weekly liftouts in Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald, plus Sunday's The Sun Herald, reach affluent property seekers with a strong propensity to purchase property.

Combining Domain’s online and print platforms gives you unmatched access to the right kind of buyers.

Domain print audience in NSW each month1

Source: 3. '3 out of 4' (76%) from Millward Brown study evaluating the Role of Print Media in the Path to Enquiry for Property Buyers, May 2014 (N=1009) who have recently purchased or are looking to purchase a property. 1. emmaTM conducted by Ipsos MediaCT, 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+. Filter: NSW. Refers to readers of Domain in Friday's The Australian Financial Review, Saturday's The Sydney Morning Herald or Sunday's The Sun Herald last 4 weeks net.

While we live in a digital age, print remains a highly valued resource for property information.

The credibility of print, combined with online information about properties, ensures you capture buyers everywhere they are looking.

Now reaching over 1.6 million property seekers in NSW each month1, Domain's weekly liftouts ensure you cover your bases better than ever.

17% Other

18% Social

19% Exhibits

20% Radio

34% TV

40% Posters, signs & billboards

43% Mobile websites & apps

49% Mail

57% Professional recommendation

57% Brochures

60% Email alert

71% Agent recommendation

76% Search engines

76% Newspapers

81% `Friend or family recommendation

82% Agent / builder websites

91% Property Search websites 3 out of 4 people use newspapers when searching for property3

Boost your audience reach and quality

Page 4: Print advertising rates 2015 - Amazon Web Servicesffx.adcentre.com.au.s3.amazonaws.com/trademarketing/domain/PDF... · Print advertising rates 2015 Residential. ... In NSW adding

8 modules highCode: T84 Size mm: 374x260

Colour: $3,872 incl. GST

4 modules highCode: T44 Size mm: 186X260

Colour: $1,936 incl. GST

4 modules highCode: T42 Size mm: 186x129

Colour: $968 incl. GST

2 modules highCode: T22 Size mm: 92x129

Colour: $484 incl. GST

Full page 1/2 page 1/4 page 1/8 page

Lineage rates (per line)

Residential sales Residential rentals

Monday to Friday $12.65 incl. GST $11.66 incl. GST

Saturday $14.19 incl. GST $12.65 incl. GST

Minimum sizes: Lineage single column 4 lines, double column 8 lines. Lineage over 9cm in height may wrap into next column. Colour loadings apply.

1/2 page 1/4 page 1/8 page 1/16 page

2 modules high Code: T24 Size mm: 92X260

Colour: $1,452 incl. GST

2 modules high Code: T21 Size mm: 92x63

Colour: $363 incl. GST

4 modules high Code: T44 Size mm: 186X260

Colour: $2,904 incl. GST

2 modules high Code: T22 Size mm: 92x129

Colour: $726 incl. GST

Domain in The Sun HeraldPublished in Sunday's The Sun Herald

Modular display ratesDomain in The Australian Financial Review and The Sydney Morning Herald

Published in metro copies of Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald

Page 5: Print advertising rates 2015 - Amazon Web Servicesffx.adcentre.com.au.s3.amazonaws.com/trademarketing/domain/PDF... · Print advertising rates 2015 Residential. ... In NSW adding

The Sydney Morning Herald The Sun Herald

Display bookings 12 noon Wednesday prior 12 noon Thursday prior

Lineage bookings Phone 5pm Wednesday prior n/a

Material 5pm Wednesday prior 5pm Thursday prior

Cancellations 5pm Tuesday prior to print 5pm Wednesday prior to print

Contact Helen Killick: 02 9282 3523 | [email protected]

Note: Deadlines may vary based on creative suppliers requiring a greater lead time.

For full terms and conditions, visit adcentre.com.au/fairfax-advertising-terms

Deadlines

Bundle ratesDomain in The Sydney Morning Herald Domain in The Sun Herald Rate

1/8 page2 modules highCode: T22 Size mm: 92x129

1/16 page2 modules highCode: T21 Size mm: 92x63

$847 incl. GST

1/8 page2 modules highCode: T22 Size mm: 92x129

1/8 page2 modules highCode: T22 Size mm: 92x129

$1,210 incl. GST

1/8 page2 modules highCode: T22 Size mm: 92x 129

1/4 page2 modules highCode: T24 Size mm: 92x 260

$1,936 incl. GST

1/4 page4 modules highCode: T42 Size mm: 186x129

1/4 page4 modules highCode: T42 Size mm: 186x129

1/16 page2 modules highCode: T21 Size mm: 92x63

$1,331 incl. GST

1/8 page2 modules highCode: T22 Size mm: 92x129

$1,694 incl. GST

1/4 page4 modules highCode: T42 Size mm: 186x129

1/4 page2 modules highCode: T42 Size mm: 92x260

$2,420 incl. GST

1/2 page4 modules wideCode: T44 Size mm: 186x260

1/16 page2 modules highCode: T21 Size mm: 92x63

$2,299 incl. GST

1/2 page4 modules highCode: T44 Size mm: 186x260

1/8 page2 modules highCode: T22 Size mm: 92x129

$2,662 incl. GST

1/2 page4 modules highCode: T44 Size mm: 186x260

1/4 page2 modules highCode: T24 Size mm: 92x260

$3,388 incl. GST

Rates are for single resale properties only. Stated rates are not available for multiple dwelling buildings, projects or developments. Prices effective from 10 February 2015, and are subject to change without notice. All prices are GST inclusive.

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Page 6: Print advertising rates 2015 - Amazon Web Servicesffx.adcentre.com.au.s3.amazonaws.com/trademarketing/domain/PDF... · Print advertising rates 2015 Residential. ... In NSW adding

DM14

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02 9282 3523 | [email protected]

To increase your exposure with print, contact your account manager today