beyond mvp: creating a product that customers
DESCRIPTION
Slides from my talk at Google Campus London at the 'Beyond MVP: How to create a product customers love' event.TRANSCRIPT
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THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N
L A U R E N C E M c C A H I L L / C A M P U S L O N D O N / S E P T E M B E R 2 0 1 4
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9/10 STARTUPS
FAIL
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5 MINS
LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
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CHEAP AND FAST NOT GOOD
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GOOD AND FAST NOT CHEAP
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CHEAP AND GOOD NOT FAST
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“ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
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THE VISION
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THINK
BIG
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START SMALL
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LEARN
FAST
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5 MINS
PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
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“BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”
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THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
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IT AIN’T EASY BEING LEAN
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FOCUS
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WHO ARE YOU MAKING THIS FOR?
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CREATE AN EMPATHY MAP
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OR PERSONAS
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“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
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MINIMUM VIABLE PRODUCT
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“ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
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“ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
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KANO MODEL
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“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
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MINIMUM LOVEABLE PRODUCT
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VIABLE DELIGHTFUL
REMARKABLE TRIBAL
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GAIN A FOLLOWING WHILE EXPLORING
OPPORTUNITIES
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VIABLE
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VANITY Flickr image from angermann
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VALIDATION
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DELIGHTFUL
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DESIGN FOR
EMOTION
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(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
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REMARKABLE
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“ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
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THE NET PROMOTER SCORE
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TRIBAL
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START WITH
WHY?
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BUILD YOUR TRIBE
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IF YOU CARE THEY’LL CARE
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WHO’S GONNA LOVE YA?
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YOUR VISION SHOULD GUIDE YOU
Flickr image from B4bees
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KNOW YOUR CUSTOMERS AND THEIR WORLD
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SHOW YOUR PERSONALITY
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GET THEM HOOKED
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BUILD YOUR BRAND FROM DAY1
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BUT… BE AWARE
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A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA
OR A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
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GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
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