presentation of the virtual dimension center (english language)

© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC

Virtual Dimension Center. Network for Virtual Engineering

Members Mission Services References Presentation VDC


The Virtual Dimension Center (VDC)

network for digital product development and

digital production planning

core topics: virtual engineering, virtual reality, 3d visualization, animation & content creation

around 70 members and partners

founded in 2002

non-profit

7 employees (5 full-time)

core business of VDC: 1. network/ cluster management 2. technology transfer

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Presentation VDC



Virtual Engineering

support of development

processes by digital,

3-dimensional models

core activities:

product development processes,

any development processes of

technical objects, service design

across business segments

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Presentation VDC



Virtual Engineering

product development :

frequently highly complex, dynamical,

multi-disciplinary, divisional of labour,

distributed

-> high degree of communication needs

early assessment of costs,

late assessment of costs

-> early testings if possible

error detection perhaps only during the

use or recycling

-> early testings if possible

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Presentation VDC



Virtual Engineering

Objectives

fast development cycles as an active process

element

early feedback of results

emphasis on early development stages

development of alternative product concepts

deciding on product specifications

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Presentation VDC

H.-J. Bullinger,

president of Fraunhofer



Cluster

create growth and jobs

cooperation within the value chain process

sharing of common resources

increases innovation activities and productivity

by information advantage and costs

advantages to companies which are not

part of the cluster

getting to know each other, transparent

competences, fast information flow, easier to

establish business contacts, synergies

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we are the Star Alliance of Virtual Engineering

Presentation VDC



Cluster

patent applications within clusters above average

easier recruiting

easier access to specialized suppliers

cost reduction for research and development

common exibition activities

supply of complementary products and services

attractive for costumers

easier access to training, consultation, regional marketing

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Presentation VDC



» The sustainable competitive

advantages in a global economy are

increasingly regional- with

knowledge, skills, connections and

motivations which competitors who

are spatially separated cannot

provide «

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Presentation VDC

Michael E. Porter, professor of strategy and

competitiveness at the Harvard Business

School, founder of the cluster’s idea



VDC member’s service offering

products and services in:

- 3d product development

- 3d manufacturing and process planning

supply of turnkey VR systems from desktop up to multi channel systems

digital content creation

research and development services,

research and development of new VE technologies

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Members



VDC member’s structure

all the competences as a basis for cooperations and synergy

cooperation along value chain

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Members



Forms of direct cooperation at the VDC

buyer community

suppliers

research services

development alliance

combined service offering

product-based education

spin-Off

marketing alliance

representation at management boards

and working groups

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Members

http://www.barco.com/



vertical cooperation

cooperations with other networks

for other technologies

upstream and downstream

processes within the value chain

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Members



horizontal cooperation

cooperation with networks in related subjects and fields

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Members



Lateral cooperation

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Members

cooperation for dissemination,

development, cluster management



The VDC mission

provide a sustainable communication platform for all members (companies, research, education, public authorities)

initiate (research) cooperations and business contacts

implementation of digital product development technology especially by SMEs

integration of public funded projects

demand responsive focus on (further) education

keep the members’ top positions in terms of technology in international competition

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Mission



The VDC‘s business areas

information processing current information on methodology and technology, exchange of information between members, identification of funds, technology assessment

marketing & dissemination Technology marketing, working at the managament board, biggest update area for Virtual Reality in Germany, dissemination of project results, product and enterprise news

match making competence map, internationalization

technology transfer SME support, information events, Demo-Center

funding management application, consortia, project management

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Services



Business area 1: information processing

competence cube

web portal with news (750+/year)

and events (300+/year)

market studies, policy papers and analyses

technology and branch screenings

product and project databases

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Fig.: intranet knowledge base

Fig.: white paper on 3d display

technology

Services



Business area 2: marketing & dissemination

congresses: - Virtual Efficiency Congress - specalized congress Designprocess

organization of joint exibition stands

editing: - newsletter, website - editorial council Virtual Reality Magazin

press dissemination lists:

regional, supraregional,

special interest press

social media

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Services

Fig.: VDC joint exibition stand at

the Hannover Messe

Fig.: „Virtual Reality Magazin‚



Business area 3: match making

competence cube

- target branch

- technology

- service offering

internationalization

contact database:

industry, press, universities/research

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Services

Fig.: competence cube

Fig.: VisNetA international network

Type of service offering Targ

et b

ran

ch



Business area 4: technology transfer

information events

demo center

special interest groups/ working groups

web portal

monthly email newsletter

(~4000 addresses)

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Services

Fig.: demo center at the VDC

Fig.: newsletter structure



Business area 5: funding management

investigation of funds

funding information (newsletter)

syndication

application

project processing

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Services

Fig.: content of funding info newsletter

Fig.: project meeting at the VDC



Reference projects

VIPROF

Constantly virtualizing of development and production of vehicles.

Connecting the product development with the manufacturing technology

to a constant, digitalized and cooperative development and production

planning.

simKMU

Development of cross-company, process-integrated and web-based

simulation services and business models for SMEs‛.

AutoBauLog

Autonomous controlling in construction site logistics: Transfer of suitable

concepts from digital fabric into construction site logistics.

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References



Awards

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References

2006: admission to the club of the best innovation networks in Germany

2006: since 2006 selected host in the TOP programm (most innovative

companies in Germany): award from the ministry of economics

and technology

2007: awarded landmark within the initiative „Germany – land of ideas‚

2007: „Best Innovation Award‚ for the 3D-Fitness-Check at the

bwcon InnovationFair

2007: VDC becomes a EU„Living Lab‚

2008: industrial award for a VDC-driven diploma thesis

2009: Award for "excellent networking" from the Kompetenznetze

Deutschland initiative

2010 : Winner of the Regional Cluster Competition 2010 of Baden-

Württemberg


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Join us. VDC: enabling synergies.

Auberlenstr. 13

70736 Fellbach

Tel.: +49 (0)711 58 53 09 0

[email protected]

www.vdc-fellbach.de