presentation get started on facebook
TRANSCRIPT
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Get Started on Facebook March 11, 2010
Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392 or 6339349
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Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
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Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
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Get Started on Facebook Sponsored byPresenters: John Haydon, johnhaydon.com
Gabe O'Neill, Kids are Heroes
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Today’s Speakers
John Haydonjohnhaydon.com
Gabe O'Neill Kids are Heroes
Facilitating: Kami Griffiths, TechSoup Assisting: Becky Wiegand, TechSoup & Laura Newton
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Agenda
• Overview: Why Use Facebook?• Facebook Basics• How to Get Started• Best Practices• Audience Q&A• Resources• About TechSoup
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
What is Facebook?
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Why Facebook?
• 375 million active users (February 2010)• 50% of active users log in daily• Fastest-growing demographic is 35 and older• 6 billion minutes are spent on Facebook each
day (worldwide)• 10 million users become fans of Facebook
Pages each day• 65 million active users accessing Facebook
through their mobile devicesSource: Facebook
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Why Facebook?
Google: 2.8 Billion Visits in January
Facebook: 2.9 Billion Visits in January
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Why Facebook?
"People are spending less time
navigating the Internet on their own
and are now navigating the Internet
based on their friends'
recommendations or their friends'
activities." - Dave Yovanno, CEO of Gigya Inc.
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Facebook Pages vs. GroupsFan Page Group
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Facebook Pages vs. Groups
• Represents a cause or idea• No customization• No apps• All groups look alike• Limited messaging• Received as “message”• Wall• Users share many media types• No widgets• Some private, some public
• Represents an organization• Customizable tabs• Apps galore!• Customized user experience• Target updates• Received as “updates”• Wall• Users share many media
types• FanBox• All public and searchable
Page for Organizations
Group for People
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Facebook Privacy Settings
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Getting Started: Set Goals for Facebook
• Enhance your nonprofit’s brand• Educational outreach• Develop a fan base• Create awareness about your cause
or nonprofit• Raise money• Enhance existing marketing and
outreach efforts
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Facebook In Action: Kids Are Heroes
•Link to Facebook from website
www.kidsareheroes.com
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Create a Welcome Page for New Visitors
You can create a unique landing page for new visitors – such as a “Welcome” message.
www.facebook.com/kidsareheroes
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Customize Your Visitors’ Experience
www.facebook.com/kidsareheroes
Static FBML allows you to create customized tabs on your Facebook Fan page.
(FBML = Facebook’s mark-up language)
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Share Announcements & Info
Wall Stream – Kids Are Heroes:
Highlight official organization information
www.facebook.com/kidsareheroes
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Provide a Forum for Fan-only Interaction
Wall Stream - Just Fans:
Separate stream for fans to interact with each other
www.facebook.com/kidsareheroes
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Best Practices: Facebook Page Settings
Determine who sees your Page
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Best Practices: Set Views & Permissions
Determine what your audience sees and when they see it.
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Getting More Facebook Fans• E-mail announcement to your audience• Embed Facebook page links in your e-mails• Create an incentive for users to become a
Fan of your Facebook page• Add a Fanbox to your website• Try using Facebook ads• Create great content!• Always ask fans to share when you send
messages
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Managing Your Facebook Page
• Use the Notes application to import blogs and other information to automate your Page
• Stay engaged with your fans • Don’t send too many updates• Make sure the updates that you do
send will be useful to your fans
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Best Practices: Engage Users
San Rafael Public Library: www.facebook.com/srpublib
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Best Practices: Customize Tabs
San Rafael Public Library: www.facebook.com/srpublib
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Best Practices: Stay Responsive
People just want to be heard.
Sherman Health: www.facebook.com/ShermanHealth
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
More Resources
• We Are Media: Social Media Starter Kit for Nonprofits http://wearemedia.org
• Socialbrite: Social Tools for Social Change http://socialbrite.org
• The Facebook Blog http://blog.facebook.com
• John Haydon http://johnhaydon.com• Gabe O’Neill http://
justgabe.com/fbook
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Questions?
Submit your questions using the chat box.
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Continue the Discussion…
• Additional questions can be answered by posting in the Emerging Technologies Forum:– tinyurl.com/yb2cuvc
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from your
colleagues– Browse upcoming events and conferences
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Upcoming Webinars
• Is Salesforce CRM Right for Your Organization? – Thursday, March 25, 11 a.m. Pacific time
• Around the Twitter World in 60 Minutes– Tuesday, March 16, 11 a.m. Pacific time
• Finding the Perfect Donor Database in an Imperfect World – Thursday, April 15, 11 a.m. Pacific time
Get Started on FacebookConference Call: 866-740-1260 Access Code: 6339392 or 6339349
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.
For more information: pages.readytalk.com/techsoup.html
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Kami Griffiths, [email protected], 415-633-9392