zoe cairns zc social - how to get started with facebook ads

How To Get Started With Facebook Ads

Zoe Cairns - ZC Social Media

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com

Who Am I?

International Social Media Speaker Social Media Consultant Social Media Management Agency


Social Ads


Where are Social Ads?


Facebook Ads


Facebook Ads – Goals /Objectives


Your Target Audience


What is your message?


CPM or CPC


Your Budget


Use Images in Ads

Use up to 6 images!

20% Text Rule Facebook Ads


Resources

• http://www.social-contests.com/check-image/

http://www.social-contests.com/check-image/

http://www.social-contests.com/check-image/


Make Sure You Measure!


Power Editor


Why use Power Editor?

• More advanced features than in the Facebook Ads Manager • Reach your target audience more effectively • Normally used by Agencies and Advertisers • Run Ads on a set time schedule! And can schedule! • Control the placement of your Ads – Mobile, WIFI etc • Better optimisation – only show your ad once a day? • Love this! Create unpublished posts


Install Power Editor• Go to Manage Ads and Click on Power Editor


Power Editor


Download Upload System


Features


Campaign Structures


Create New Campaign


Upload Changes


Facebook Remarketing


Any Questions?

zoe cairns zc social - how to get started with facebook ads

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