how to get started on facebook business pages
DESCRIPTION
Get started with Facebook for your business with this short guide. Need more help marketing? Visit tEkk3.com and sign up for our free marketing newsletter.TRANSCRIPT
Facebook for BusinessHow to Reach More with your Facebook Business Page
Don’t have a page yet?
5 Quick Ways to Audit Your Page
1.Do you have a username?
2.Do you have strong profile and cover photos?
3. Is your basic info complete and accurate?
4.Does your page look good?
5.Are you telling your story?
Your Facebook Username
Make sure your site has a username
Your Facebook Username
and not the default username
Need to set your username?
To edit your username click “Edit Page>Edit Settings”
Need to set your username?
Do you have strong profile and cover photos?
Stay compliant! It’s easy.
Facebook has easy to read page guidelines. Read them for yourself: https://www.facebook.com/page_guidelines.php
Is your basic info complete and accurate?
Does your page look good?Scroll down your page. Does it look good? You don’t
have tobe a graphic designer to recognize visual appeal.
Does your page look good?
Are you telling a story?
Add milestones to tell your customers your story
Add your milestones
Add your milestones
Congratulations!
What Is the #1 Rule?
I have a rule that I call the #1 rule of content marketing. Can you guess what it is?
Relevance!
What Should I Post?
Be authentic! Post things that you’re interested in and that are relevant to your audience.
Post pictures of your products, of you, and of your customers.
Ask questions.
Experiment.
Need Some Ideas?
What Do You Want to Promote?
Special offers
Education
Humor
Special events
How Much Should I Post?
With the news feed from Facebook, you can post the same thing in the morning and the same thing at night, and two different groups of fans will see your post.
We recommend starting with at least posting once per day. Ideally 2-3 times per day is beneficial!
You can schedule posts with the Facebook scheduling tool as well.
How to Unlock More “Reach”
Take a look at a post you did earlier today or yesterday on your computer, or on the “Pages” Facebook app.
What’s the Point?
Do you know what the primary goal of posting to your Facebook page should be?
Why would you invest all this time and energy?
To Send Them Here:
Why?
Facebook changes all the time and it’s free. They can change it whenever they want.
You want to leverage the free tool to build digital assets that you own.
Always be collecting your customers email addresses, and always provide them outstanding value that they can’t find anywhere else.
Strengthen Your Brand
It takes a consumer 7-10 impressions before they build up enough trust and confidence to buy from you.
How can you get impressions?
Radio
Ranges from $600-2,000 per month (20-50 plays per month)
Newspaper AdsMinimum $22 for one impression in a small local paper
Direct Mail
$200 for a single route drop (postage and printing)
What Should You Do?
Build a consistent base of branding
Use special marketing injections to promote buyer action
Focus on consistency, and vary your messaging periodically so it looks “new” to your prospects.
Little Acorn Media Offers:
10,000 to 20,000 impressions per month for our advertisers
Reach up to 35,000 consumers each week
Flexible packages and no long term commitment
A foundation with which you can launch many different marketing campaigns
All Our Packages Include These Features:•SEO Link Backs•Referral Bonuses (10% off your next months bill)
•PDFs of Your Articles (at your request)•Drawings for Package Upgrades (Motion Ads)
•Business Directory Page Listing•Unlimited Press Release Publishing•Exposure to Over 35,000 Readers Per Week
School Page Sponsorship $300 per month
Sponsor of every school story for the selected school
One featured story per month and two sets of ads
Platinum Package $249 per month
One featured story per month and two sets of ads
Gold Package $199 per month
Two featured stories every three months and two sets of ads
Silver Package $149 per month
One featured story every three months and one set of ads
Bronze Package $99 per month
One featured story every six months and one set of ads
tEkk3 Offers:
$95 for a one hour consultation to review:
Your website
Your social media presence
Your email marketing
Including an additional follow up check in call or meeting at our office to review your goals and progress to date.
Need more help?
Little Acorn Media, LLC
tEkk3
Little Acorn Media, LLC
Little Acorn Media, LLC
Social Media Local Marketing
Web Design Marketing Consulting
440-940-6761
312-857-8373
We’re here to help. Please reach out anytime you need any help at all.