how to get started with facebook ads
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Facebook Advertising is a powerful tool that marketers can use to target people based on their interests. With Facebook ads you can promote both Facebook pages and websites, so If you want to understand how this platform works, check this Beginners guide to Facebook ads out brought to you by MooMu MediaTRANSCRIPT
Hawes & Curtis13 July 2006
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1w11How To Get Started With Facebook Ads
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There are a few ways to get started showing Facebook ads :
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FIRST STEPS
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Under the Facebook Page Admin Area
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1. Admin Page
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Or in one of the many ads they show you
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2. FB Ad Form
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First you will need to decide where to send your ad - your website, or your Facebook page?
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Ad Destination
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Facebook Page: Good to encourage engagement or increase likes
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Destination FB Page
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Website: Good to increase visits to your website, potential for conversions.
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Destination Website
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Create an Ad with - headline- text- image
Or choose to promoteyour posts
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Creating an ad
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They Will Then Give You The Option To Show Extra Ads About Interaction With Your Page.
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Extra Ads
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Facebook gives you many options for targeting your ads:
- Choose by location/age/gender- Precise interests or broad categories - Education and Employment- Family type and relationship status
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Choosing Audience
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Name your campaign and enter budgets. Don’t forget to implement the conversion pixel if you want to measure perfomance against site conversions
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Bidding Type
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The optimisation options reflect the three kinds of Facebook users1. Optimise for Engagers - Shows your ads to people more likely to engage with pages.
2. Optimise for Clicks - Shows your ads to those more likely to click (good for ads to external URLs)
3. Optimise for Impressions - Shows your ads to prolific ‘likers’
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Bid Optimisation
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Once you entered your payment details your ad will soon go live.
Now you quickly have to make more versions of the ad.
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Make Lots of Ads
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Once you entered your payment details (credit card etc), your ad will be going live
Now you will have to make more versions of the ad.
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Test new Ads
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If your Frequency is reaching, the average target person seen your ad 8 times.
If your click through rate isn’t great – change ads (0.04% CTR is good according to FB )
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When to Test New Ads
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If you found this Slideshow useful, you can find more online marketing tutorials by us in our learning center:
http://www.moomumedia.com/learning/
Please note that this slideshow was prepared in February 2013, and that Facebook regularly updates it’s interface and processes.
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Thanks For Reading!