UP AdCore Meeting Minutes

Team AdVocate 9.1 Pre-planning – May 10, 2014

Attendance:

PRP VP: Hillary Joven - Present

AVP: Mirella Galang - Present

CRT Managers: Mich Barcenas – Present

Nikki Canlas – Absent

Tyrone Styling – Absent

FCA Managers: Aaron Cruz – Present

Ana Gaviola – Absent

HR Manager: Jay Anne Bacayo – Present

PRP Managers: Bingbong Austria – Present

Alex Dizon – Present

Jose Isaguirre - Present

SEaL Managers: Alina Aficial – Present

AJ Lelis – Present

Chloe Sy - Absent

Nature of Project:

Branding of AdCore by giving back

Impact to society

Corporate social responsibility – AdCore version

Raising awareness for a cause or aim

Sustainability arm of AdCore

Show that AdCore is not just for corporate affairs

Inform UP students of projects

Team Dynamics (Expectations):

Summer pa lang, may client na.

Members are responsive

Members assist other departments, attend meetings, stay active throughout the semester

Closeness and unity for the team

Member Roles:

CRT: final call for execution

FCA: budgeting, client acquisition, corporate affairs, have IGP if necessary

HR: minutes, icebreaker for each meeting, text brigades, internal hype, market ideas to other AdCore members through teasers etc.

PRP: make proposals of the flow of the campaign, make creative briefs for the Creatives to execute

SEaL: how to move and where to source materials

AVP: oversee project, to judge in case of division in the team

Project Assessment of AdVocate 8.2’s Boto ni Isko:

Strengths: relevant to the students, materials used, speed candidating

Weaknesses: internal hype, support of AdCore members, overbudget, too many election-related events similar to the campaign

Points of Action:

Should sustain the advocacy’s effect and contribution

General Objectives (Within Semester):

Client na may sense or client with a goal

Involve more AdCore people and UP students

Internal initiative: to set aside materials from AdCore projects (can have a partnership with AdHouse)

Real improvements in UP

For the project not only to reach stage of awareness but also involvement

What The Team Will Do Better:

Internal Hype or Internal Marketing

More effort in engaging members

Improve involvement of AdCore members in promoting the advocacy

Peer coordination

Act based on the budget

Have an advocacy that is not only relevant, but also a “breakthrough”

What The Team Will Do Differently:

Post-event survey or evaluation to know if the event has really improved UP

Success Metrics:

Will depend on client

Criteria for Choosing a Good Advocacy:

Real and measurable impact in UP

Sustainability of project

Breakthrough Advocacy

Feasibility

-Also note company image

Advocacy Suggestions (by rank):

1. Self-Image 2. Anti – vandalism 3. Climate Change 4. Stress Management 5. Toilets’ Cleanliness 6. UP Manininda Stalls’ Cleanliness 7. Sleep

Possible Partner Companies

1. Self-image

Dermablend, Dove, Pond’s 2. Anti- vandalism

Davies, Boysen, Rain or Shine 3. Climate Change

Climate Change Commission Reminders:

Each member should have a list of 10 possible companies for the advocacies (Deadline: May 11)

Prepared by: Jay Anne Bacayo, HR Manager