unit 2: pre-production and planning friday 25 may …...unit 2: pre-production and planning friday...

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Oxford Cambridge and RSA Level 3 Cambridge Technical in Digital Media 05843/05844/05845/05846/05875 Unit 2: Pre-production and planning Friday 25 May 2018 – Morning Duration: 2 hours C362/1806 You must have: the Insert (C363) First Name Last Name Centre Number Candidate Number Date of Birth D D M M Y Y Y Y INSTRUCTIONS • Use black ink. Complete the boxes above with your name, centre number, candidate number and date of birth. • Answer all the questions. Write your answer to each question in the space provided. Additional paper may be used if required but you must clearly show your candidate number, centre number and question number(s). INFORMATION Refer to the insert provided when answering all questions. The total mark for this paper is 80. The marks for each question are shown in brackets [ ]. Quality of extended response will be assessed in questions marked with an asterisk (*). This document consists of 12 pages. © OCR 2018 [Y/507/6388] C362/1806/6 OCR is an exempt Charity Turn over FOR EXAMINER USE ONLY Question No Mark 1 /6 2 /6 3 /8 4 /9 5 /8 6 /9 7 /8 8 /8 9 /18 Total /80 C362/1806

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Page 1: Unit 2: Pre-production and planning Friday 25 May …...Unit 2: Pre-production and planning Friday 25 May 2018 – Morning Duration: 2 hours C362/1806 You must have: • the Insert

Oxford Cambridge and RSA

Level 3 Cambridge Technical in Digital Media05843/05844/05845/05846/05875

Unit 2: Pre-production and planningFriday 25 May 2018 – Morning

Duration: 2 hoursC362/1806

You must have:• the Insert (C363)

First Name Last Name

CentreNumber

CandidateNumber

Date of Birth D D M M Y Y Y Y

INSTRUCTIONS• Use black ink.• Complete the boxes above with your name, centre number, candidate number and date of birth.• Answer all the questions.• Write your answer to each question in the space provided.• Additional paper may be used if required but you must clearly show your

candidate number, centre number and question number(s).

INFORMATION• Refer to the insert provided when answering all questions.• The total mark for this paper is 80.• The marks for each question are shown in brackets [ ].• Quality of extended response will be assessed in questions marked with

an asterisk (*).• This document consists of 12 pages.

© OCR 2018 [Y/507/6388]

C362/1806/6 OCR is an exempt Charity Turn over

FOR EXAMINER USE ONLY

Question No Mark

1 /62 /63 /84 /95 /86 /97 /88 /89 /18

Total /80

C362/1806

Page 2: Unit 2: Pre-production and planning Friday 25 May …...Unit 2: Pre-production and planning Friday 25 May 2018 – Morning Duration: 2 hours C362/1806 You must have: • the Insert

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Answer all the questions.

Section A

1 (a) Identify three factors that need to be considered before PK Online start planning the website.

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(b) Explain how one of the above factors might impact on Shaista’s job.

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2 Explain two potential problems that Daniel might have when planning the project.

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3 (a) Explain two legal issues that the team will need to consider based on the target audience of the website.

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(b) Explain one way that the team could resolve one of the above legal issues.

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4 (a) Daniel is leading the project management.

Identify two project management tools that would be suitable for Daniel to use. Explain why the tools are suitable, referring to the brief in your answers.

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(b) Explain one drawback of using one of the project management tools that you identified above.

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5 The team will need to gather feedback on their initial ideas for the website from the university and its current students.

Identify one method of primary research that the team could use to gather the feedback and evaluate the effectiveness of this against another primary method of research.

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6 Daniel and Shaista have asked for your input in devising some innovative ideas for website content.

Identify three original ideas for content that would be suitable to put on the website. Explain why your ideas are suitable, referring to the brief in your answers.

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Page 7: Unit 2: Pre-production and planning Friday 25 May …...Unit 2: Pre-production and planning Friday 25 May 2018 – Morning Duration: 2 hours C362/1806 You must have: • the Insert

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Answer all the questions.

Section B

7 You have been asked by Ed to help him work on planning the infrastructure of the website so that he can start building the navigation.

In the space provided, create a site map to help Ed plan the website considering the client requirements.

Marks will be awarded for:

• Content • Fitness for purpose• Use of annotations to justify your decisions.

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8 The University of Breswick have asked for an early draft of the home page.

In the space provided, create a wireframe of the home page considering the client requirements.

Marks will be awarded for:

• Content • Layout• Fitness for purpose.

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9* The development of the website will require the creation of a SWOT analysis.

Evaluate the effectiveness of creating a SWOT analysis as part of the planning process for the website. Refer to content from the brief to support your answer.

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Page 11: Unit 2: Pre-production and planning Friday 25 May …...Unit 2: Pre-production and planning Friday 25 May 2018 – Morning Duration: 2 hours C362/1806 You must have: • the Insert

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END OF QUESTION PAPER

Page 12: Unit 2: Pre-production and planning Friday 25 May …...Unit 2: Pre-production and planning Friday 25 May 2018 – Morning Duration: 2 hours C362/1806 You must have: • the Insert

Oxford Cambridge and RSA

Copyright Information:OCR is committed to seeking permission to reproduce all third-party content that it uses in its assessment materials. OCR has attempted to identify and contact all copyright holders whose work is used in this paper. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced in the OCR Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download from our public website (www.ocr.org.uk) after the live examination series.If OCR has unwittingly failed to correctly acknowledge or clear any third-party content in this assessment material OCR will be happy to correct its mistake at the earliest possible opportunity.For queries or further information please contact the Copyright Team, First Floor, 9 Hills Road, Cambridge CB2 1GE.OCR is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

© OCR 2018

C362/1806