pre ipl8 buzz
TRANSCRIPT
PRE IPL8 BUZZ
196 Players
#TheGameofBrands
8 Franchises
91 Brands
7 Brands Visible
1st ever Indian sports league
Has undergone many marketing and Brand building exercises
Along with its 8 participating teams, IPL event on the whole has built its own Brand
New Brands in the form of the teams have become household names. They were non-existent before. This has given birth to a business opportunity that all possible sectors are cashing in on
From its unique IPL tune to various advertising campaigns every season, IPL has made its separate positioning in the minds of its Prosumers
Its audience is spread all around the globe
IPL the Brand Game
What's Installed!!
Brands Mentioned
Top Brands
Key Players
Top Sports Person
47%
28%
7% 6% 5% 4% 3%
0.5% 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Franchise Players Event Owner SupportStaff Sponsors Stadium Members
The King Size Buzz
Franchises have received the highest buzz with Players at the 2nd position
Period : 23rd Feb to 10th March Source : TC&S
Brands In Buzz
16%
6%
14%
7%
13%
5%
11% 12%
7%
8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Chennai Super Kings
Delhi Daredevils
Kings XI Punjab Kolkata Knight Riders
IPL 2015 Virender Sehwag
Mumbai Indians Rajasthan Royals
Royal Challengers Bangalore
Sunrisers Hyderabad
Apart from Franchise,
Brand IPL & Virender
Sehwag create a Buzz
Period : 23rd Feb to 10th March Source : TC&S
The Key Players
Franchises as a brand create quiet a buzz followed by
sports personalities
Franchise Brand 47%
Sports Personalities 28%
20%
16%
2%
Celebrities
Sponsor Brand
Negative News
Period : 23rd Feb to 10th March Source : TC&S
Franchise Buzz
20%
17%
15% 14%
10% 9%
8% 7%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
22%
Chennai Super Kings
Kings XI Punjab Rajasthan Royals
Mumbai Indians
Sunrisers Hyderabad
Kolkata Knight Riders
Royal Challengers Bangalore
Delhi Daredevils
Period : 23rd Feb to 10th March Source : TC&S
Sponsor Brands 56%
13%
6% 6% 6% 6% 6%
0%
10%
20%
30%
40%
50%
60%
Pepsi Tata Motors Prima
Tata Motors Bolt United Spirits HTC Marriott UST Global
The beverage Brand Pepsi has the highest mention. While the automobile Brands, Tata Prima and Tata Bolt have slight differences.
Period : 23rd Feb to 10th March Source : TC&S
Top 10 Sources 7%
5%
4%
3% 3%
3%
2% 2% 2%
2%
0%
1%
2%
3%
4%
5%
6%
7%
Airtel Live tops the list of source speaking about IPL and related topics
Period : 23rd Feb to 10th March Source : TC&S
List Of Other Sources Mentioned Other Source
Facebook.com 2%
Crictoday.com 2%
Itimes.com 1%
Kxip.in 1%
Wisdenindia.com 1%
Iplt20schedules.in 1%
Iplmantra.in 1%
Zeenews 1%
Economictimes.com 1%
Ibnlive.in 1%
Firstpost.com 1%
Ipl8livestream 1%
Indianexpress 1%
Chennaionline 1%
CricketCountry 1%
Cricfever 1%
Mumbai Mirror 1%
Ipllivescore8.com 1%
Ipl6live.co.in 1%
Bollywoodlife 1%
Other Source Abplive.in 1%
Cricbuzz 1%
India Today 1%
Ibnlive.com 1%
Cricketwa.com 1%
The Hindu 1%
2015cricketworldcup 1%
Ipl8livematches.in 1%
New Indian Express 1%
Uvid.in 1%
RoyalChallengers.com 1%
Ipltickets.net 1%
Senwap.com 1%
Yahoo.com 1%
Ipllivescore2015.in 1%
Rajneeti.co.in 0.49%
Kabarberita.in 0.49%
Financialexpress.com 0.49%
Hindustan Times 0.49%
Oneindia.com 0.49%
Other Source In.newsshub.org 0.49%
Sportskeeda.com 0.49%
Indiablooms.com 0.49%
Iplwa.com 0.49%
Indiaeveryday.in 0.49%
Oddipackd.in 0.49%
Indiatvnews.com 0.49%
Pune Mirror 0.49%
Ipl2015livestreaming 0.49%
Scrool.in 0.49%
Daily Hitech 0.49%
Tweetsnow.in 0.49%
Ipllivescore8.in 0.49%
Flipcart.com 0.49%
Iplschedule2015.in 0.49%
Mid-Day 0.49%
Gupshup.blogspot.in 0.25%
Solarisimages.com 0.25%
Pagalguy.com 0.25%
Allinone-india.com 0.25%
Period : 23rd Feb to 10th March Source : TC&S
List Of Other Sources Mentioned- 2 Other Source
T20iplindia.com 0.25%
Businesstoday.intoday.in 0.25%
Cricketfresh.in 0.25%
Ipldhamaka.com 0.25%
Huffingtonpost.in 0.25%
Cricketnmore.com 0.25%
Iluvcinema.in 0.25%
Aninews.in 0.25%
In.com 0.25%
Videos.sify.com 0.25%
Deccan Chronicle 0.25%
Ahmedabad Mirror 0.25%
Deccan Herald 0.25%
Indiainfoline.com 0.25%
Bangalore Mirror 0.25%
Cricketzone.in 0.25%
Iplt20.com 0.25%
Manoramaonline.com 0.25%
DelhiDaredevils.com 0.25%
Starstudent Magazine 0.25%
Other Source Deshgujarat.com 0.25%
Techvorm.com 0.25%
In.news.yahoo.com 0.25%
The-works.net 0.25%
Iso411.com 0.25%
Indiebazaar.in 0.25%
Jagranjosh.com 0.25%
Wapdude.com 0.25%
Jharkhandnews.com 0.25%
Ibtimes.co.in 0.25%
Gulte.com 0.25%
India-Forums.com 0.25%
Kollytalk.com 0.25%
Pitchvision.com 0.25%
Andhrafriends.com 0.25%
Rajasthanroyals.com 0.25%
Lehren.tv 0.25%
Echoofindia.com 0.25%
Livemint.com 0.25%
Android.informer.com 0.25%
Other Web 7.65%
Period : 23rd Feb to 10th March Source : TC&S
Top 10 Players
10%
8%
7%
6% 6%
4%
4%
3% 3% 3%
0%
2%
4%
6%
8%
10%
12%
Virender Sehwag
Yuvraj Singh MS Dhoni Shikhar Dhawan
Chris Gayle Manish Pandey
Darren Sammy
Mohammed Shami
Jadeja Mohit Sharma
Among the top players, Virender Sehwag of Kings XI Punjab is the most spoken about player
Period : 23rd Feb to 10th March Source : TC&S
List Of Other Players Mentioned
Other Players Robin Uthappa 3%
Glenn Maxwell 3%
Bhuvneshwar Kumar 3%
Morne Morkel 2%
Ajinkya Rahane 2%
Dale Styen 2%
Eoin Morgan 2%
Suresh Raina 2%
Corey Anderson 2%
David Warmer 2%
Harbhajan Singh 2%
Yusuf Pathan 2%
Ravi Bopara 1%
Murali Vijay 1%
Lasith Malinga 1%
Imran Tahir 1%
Quinton De Kock 1%
Aaron Finch 1%
Baba Aparajith 1%
Virat Kohli 1%
Other Players Angelo Mathews 1%
Sunil Narine 1%
Naman Ojha 1%
Faf Du Plessis 1%
R Ashwin 1%
Trent Boult 1%
Kane Williamson 1%
David Miller 1%
Shreyas Gopal 1%
Moises Henriques 1%
Jalaj Saxena 1%
Suryakumar Yadav 1%
Mitchell Starc 1%
Domnic Joseph Muthuswamy 1%
AB De Villiers 1%
Mitchell Johnson 1%
Brad Hogg 1%
Mitchell Mcclenaghan 1%
Manoj Tiwary 1%
Period : 23rd Feb to 10th March Source : TC&S
Celebrities
24% 24%
12%
8% 8% 8% 8%
4% 4%
0%
5%
10%
15%
20%
25%
30%
Raj Kundra Preity Zinta Jay Mehta Juhi Chawla Vijay Mallya Ness Wadia Nita Ambani Mukesh Ambani
Shahrukh Khan
Raj Kundra & Preity Zinta have equal share among the list of other celebrities
Period : 23rd Feb to 10th March Source : TC&S
Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles
BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR
Blogs
Social Media
The report will focus only on the Brands visibility, the way it is perceived in this Digital Space
To know about BuzzAngle Platform Click Here
Get more updates
Get to know more about IPL and other Brands in IPL
+91-804538-20-20
www.thereforeindia.com
You Plan Therefore You Succeed
About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Thank You
Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.