ipl8 insights

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#IPL2015 – #BuzzAngles #Insights

http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report








Sponsor Buzz

Of the total number of brands, 45% were Not Visible and almost equivalent of brands were Least Visible

Pepsi & DNA are the only brands that buzzed throughout the weeks

Pepsi being the Title sponsor occupied 2nd position with 14% visibility

DNA occupied the 1st position with visibility of 23%

Air India, India’s flight carrier buzzed more than Jet Airways by 1%

Idea sponsor of SunRisers Hyderabad buzzed more than Vodafone, official partner of IPL

Woo, dating application & sponsor of KingsXI Punjab occupied 10th position with 2%









Owner Celebrity Buzz

Celebrities Buzz the most as compared to business tycoons

Preity Zinta and SRK ranked 1st and 2nd with 26% and 23% respectively

Vijay Mallya, owner of RCB occupied 3rd position with 9%

Owners of MI, Mukesh Ambani and Nita Ambani buzzed with 8% and 5% respectively









Top-10 Keywords

Occupied by all the Franchise Names, DNA – sponsors & Rohit Sharma – player

MI topped the search with 260 while KKR ranked 10th with score of 190

Runners -up CSK was positioned at 6th with 224

DNA is the only sponsor among the top-10 keywords with 250

Rohit Sharma is the only player among the top-10 keywords with 193

Despite poor finishing in standing tables, DD & KXIP are positioned ahead of the qualified Teams

Surprisingly keywords related to RCB does not figure in the top 10 list

Chennai Super Kings and CSK, same keywords for the franchise are used with score of 224









The Key Players

Sports Personalities buzzed the most with 52%

Franchises buzzed the 2nd most with 26%

However celebrities who add glamour to the event buzzed with a minimal of 2% only

Sponsors buzzed with 9%

However negative news alongside the event buzzed with 15%

Sunil Naraine’s chucking and other news









Top 10 Sources

Weekly

From week 1, coverage of online buzz started minimally with 1%

As the weeks passed, online coverage buzz started increasing

Sudden spike was observed from Week 4, as the competition was mid-way through

The final week online coverage was at the peak with 32%

Weeks 4 and 5 had online coverage of 24% and 26% respectively

In Weeks 4 and 5, none of the teams had qualified and hence the buzz increased and almost remained constant









Top 10 Sources

Sports NDTV, DNA India and Cricket Country were the top sources in certain weeks

Cricket country finished at top with 6%

Cricket country topped the weeks from week 4

Sports NDTV despite starting the top source in Week 1st, finished 5th with 3% only

IBTimes finished 10th with 2% coverage only

Firstpost positioned at 6th with 35 coverage

DNAIndia, Indiatimes and Zeenews were at 2nd, 3rd and 4th psotion with 4% coverage.

The Hindu finished at 8th with 2% coverage

Cricbuzz which was always updating through its App, wa buzzing online with 3% coverage









Brand Visibility Index

Despite the brand value of every franchise, the median visibility was 12% only

Brand Value has no effect on visibility.

MI, the richest franchise with value of $111.9Mn had visibility of 13%

SRH which has the lowest brand value with $15.9Mn had visibility of 12%

The brand visibility of CSK tops with 14%

KKR, the defending champions had a visibility index of 12%

KXIP, the bottom table finishers had more visibility than RCB, RR and KKR by 1%









Franchise and Their Sponsor & Player Buzz

Overview

Delhi Daredevils, KingsXI punjab, Sunrisers hyderabad and MI buzzed among the franchises during certain weeks

Mumbai Indians, champions of the edition buzzed the most with 15%

KingXI Punjab which finished at the foot of the table occupies the 3rd position of the FranchiseBuzz table

DD, Kings Punjab and CSK buzzed with 13%

KKR, SRH & RCB buzzed with 11%; the lowest.

RCB occupies the last position of buzz table despite finishing 3rd.

KKR the defending champions occupied 6th position with 11%










The opening week was buzzed by DD

2nd week was buzzed by KingsXI Punjab

3rd week was buzzed by SRH

The last 3 weeks was buzzed by MI; Continuous winning ways must be the reason.

KXIP had the highest number of sponsors visibility with 65%

RCB had the lowest number of sponsors visibility with 21%

DD, KXIP, MI, RR had more than 50% of sponsors visibility

CSK, RCB, KKR, SRH had less than 50% of sponsors visibility

Domestic players comprise of Top – 5 players across each franchise is 38%










Mumbai Indians Despite losing 5 of their first six games, finished 2nd of the table Eventually became the champions of the league Topped the Franchise Buzz Table with 15% Topped last three weeks of the event due to its continuous winning The richest franchise had visibility index of 13% Mumbai indians keyword topped the list Visible Sponsors Buzz Jet Airways toped the charts with 41% HTC occupied 2nd position with 14% The lowest was Jack & Jones with 1% only Adidas, equipment partner ranked 6th with 7%










Mumbai Indians

Top 5 players

3 domestic players comprise of the list

Rohit Sharma; captain of the franchise was the leading player with 193

Following him was Harbhajan Singh with 122 and Kieron pollard with 121

Lasith Malinga; opening bowler of the team ranked 4th with 82pts

Parthiv Patel, wicketkeeper of the franchise ranked 5th with 78pts









Franchise and Their Sponsor & Player Buzz Chennai Super Kings After finishing at the top of the table; ended up as Runners-up for the

tournament. The franchise ranked 4th in the Franchise Buzz table with 13% Never buzzed in any of the weeks Has the highest Brand Visibility index with 14 Owner ranked the lowest with 2% Visible Sponsors Buzz Only 6 of the 14 sponsors were visible Gulf toped the charts with 57% Amity University was the lowest with 3% Aircel, Centre Shirt sponsor visibility was only 12% The India Cements Ltd ranked 5th with visibility of only 5%










Chennai Super Kings

Top 5 players

Only two Indian players comprised of the list; MSD and Suresh Raina

MSD topped the list with 178

Dwayne Bravo and Suresh Raina shared the 2nd spot with 115

Faf Du Plesis ranked 4th with 94

Dwayne Smith ranked 5th with 89

Ravindra Jadeja did not make it to the list









Franchise and Their Sponsor & Player Buzz Royal Challengers Bangalore

Finished 3rd of the table and also finished the season on 3rd after defeat to CSK in Qualifier 2

The franchise ranked 8th in the Franchise Buzz table with 11%

Never buzzed in any of the weeks

Has the lowest Brand Visibility index with 11

Visible Sponsors Buzz

Only 4 of the 19 sponsors were visible

Royal Challenge toped the charts with 59%

Tata Motors Bold was the lowest with 3%

Huawei, Centre Shirt sponsor visibility was only 31%










Royal Challengers Bangalore

Top 5 players

Only two Indian players comprised of the list; Virat Kohli and Dinesh karthik

Chris Gayle topped the list with 178

Virat Kohli at 2nd and AB De Villers at3rd position with 139 and 134 pts respectively

Mitchell Starc, their strike bowler was at 4th postion with 139pts

Dinesh Karthik at 5th position scored with 79










Rajasthan Royals Finished 4th of the table and also finished the season on 4th after defeat to

RCB in Eliminator The franchise ranked 5th in the Franchise Buzz table with 12% Never buzzed in any of the weeks Has the Brand Visibility index with 12 with brand value as $67Mn Rajasthan Royals keyword was used with a score of 198 Visible Sponsors Buzz Only 9 of the 17 sponsors were visible ICE toped the charts with 48% Kalasalingam Univ. was the lowest with 1% Spice and TCS occupied 2nd and 3rd position for visibility with 21% and 16%

resp.










Rajasthan Royals

Ajinkya Rahane the only player that listed in the top 10 Player buzz

Top 5 players

Only two Indian players comprised of the list; Ajinkya Rahane & Sanju Samson

Ajinkya Rahane topped the list with 131 while Sanju Samson ranked 5th with points of 55

Tim Southee, strike bowler ranked 4th with 60

Steven Smith and James Faulkner ranked 2nd and 3rd respectively with 81 and 77










Kolkata Knight Riders

The Defending Champions Finished 5th in the table


Never buzzed in any of the weeks

Has the Brand Visibility index with 12 with brand value as $75Mn

KKR keyword was used with a score of 197

SRK ranked 2nd in the Owner Celebrities Buzz



DNA toped the charts with 70%

The Telegraph ranked 2nd with 13%










Kolkata Knight Riders

Gautam Gambhir the only player that listed in the top 10 Player buzz

Top 5 players

Only two Indian players comprised of the list; Gautam Gambhir & Robin Uthappa

Gautam Gambhir topped the list with 164 while Sanju Samson ranked 5th with points of 55

Sunil Naraine, one of their strike bowler ranked 2nd with 130

Robin Uthappa ranked 4th with 77

Andre Russell; most valuable player of the tournament ranked 5th with 65









Franchise and Their Sponsor & Player Buzz Sunrisers Hyderabad

Finished 6th in the table


Buzzed only during the 3rd week

Has the Brand Visibility index with 12 with the lowest brand value of $15.9Mn

None of its keyword makes it to the top-10 Keyword



Idea toped the charts with 70%

Bookmyshow ranked the lowest with 1%

Spicejet ranked 2nd with 16%










Sunrisers Hyderabad

David Warner the only player that listed in the top 10 Player buzz

Top 5 players

Only one Indian players comprised of the list; Shikhar Dhawan

David Warner topped the list with 134 while Eoin Morgan ranked 5th with points of 68

Dale Styen, their strike bowler ranked 4th with 73

Shikhar Dhawan and Trent Boult shared 2nd position with 99










Delhi Daredevils

Finished 7th in the table

The franchise ranked 2nd in the Franchise Buzz table with 13%

Buzzed only during the 1st week only

Has the Brand Visibility index with 12 with the brand value of $84 Mn

Delhi Daredevils keyword ranked 3rd in the top-10 Keyword with 228



Air-India toped the charts with 61%

RBL Bank ranked the lowest with 1%

UNICEF ranked 2nd with 19%










Delhi Daredevils

Yuvraj Singh ranked 7th in the player buzz with 2%

Yuvraj Singh buzzed only in the 2nd week

Top 5 players

Three Indian players comprised of the list; Yuvraj Singh, Shreyas Iyer and Zaheer Khan

Yuvraj Singh topped the list with 135 while Imran Tahir ranked 5th with a lowly points of 45

Zaheer Khan, their strike bowler ranked 3rd with 56

Shreyas Iyer and Angelo Mathews ranked 2nd and 4th respectively with score of 90 and 51









Franchise and Their Sponsor & Player Buzz Kings XI Punjab Runners-up of previous edition finished 8th in the table The franchise ranked 3rd in the Franchise Buzz table with 13% Buzzed only during the 2nd week only Has the Brand Visibility index with 13 with the brand value of $76 Mn Kings XI Punjab keyword ranked 4th in the top-10 Keyword with 228 Owner Preity Zinta topped the list of Owner Franchise with 26% Visible Sponsors Buzz Only 11 of the 72 sponsors were visible Woo, a dating App toped the charts with 47% Punjab Kesari ranked the lowest with 2% The Tribune and Kyazoonga ranked 2nd and 3rd with 16% and 12%

respectively.










Kings XI Punjab

None of the players buzzed in either week nor made it top-10 Player Buzz

Top 5 players

Only Virender Sehwag of India was the player that listed

Sehwag ranked 2nd with 87

Glen Maxwell topped the list with 99

Mitchell Johnson , their strike bowler ranked 5th with 80

George Bailey and David Miller ranked 3rd and 4th with 84 and 81 respectively.









Thank You








ipl8 insights

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sponsor buzz

coverage of online buzz

online coverage buzz

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final week online coverage

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