Social Media Applied: Building Buzz for Your Work

Ruby Sinreich, lotusmedia.org, @ruby

WHAT IS BUZZ?

Word of mouth Tell a friend Social marketing

More than free advertising!

 Flickr Photo: abardwell

TRUST AND BUZZ

Source is reliable Source is authoritative Message is authentic

 Flickr Photo: paranoid monk

BUILD A NETWORK

1.  Strong Social Ties 2.  Common Story 3.  Dense Communication

Grid 4.  Shared Resources 5.  Network Awareness

 Flickr Photo: jepoycamboy

 Flickr Photo: wwworks

 Flickr Photo: kodomut

  Online & offline For example...   Social networks   Blogs   E-mail & SMS   Instant messaging   Phone   Face-to-face

 Flickr Photo: rubyji

 Flickr Photo: gemsling

 Flickr Photo: eyeliam

THINK LIKE A NETWORK

1.  Strong Social Ties 2.  Common Story 3.  Dense Communication

Grid 4.  Shared Resources 5.  Network Awareness

 Learn more at netcentriccampaigns.org  Flickr Photo: jepoycamboy

SOCIAL PROOF AND BUZZ

We care what other people think (more than we think we do). Are we lemmings?

  http://www.copyblogger.com/social-media-change/

 Flickr Photo: RubyJi

THE COST OF BUZZ

Tools are cheap Time is money

Culture is priceless  Flickr Photo: M.ADA

SOME TOOLS OF BUZZ

Twitter Facebook Digg StumbleUpon YouTube Your web site Your local… park, bar, church, blog or newspaper web site, neighborhood listserve, bus stop, etc.

 Flickr Photo: lambchops

MISS MANNERS AND BUZZ

It’s a cocktail party   Make others feel important   Be smart, witty and funny!   Be relevant   Don’t be rude or self-centered   Put your best foot forward

Being awesome is the best way to SEEM awesome

 Flickr Photo: Pete Lambert

WHAT’S THE THEME

FRIENDS NETWORKS TIME RECIPROCITY RELEVANCE

 Flickr Photo: the garlands

WHAT’S YOUR STORY

 Flickr Photo: sugarpond

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More Resources

www.wearemedia.org 

www.lotusmedia.org