ipl8 game of brands week 1&2
TRANSCRIPT
IPL8 BUZZ – WEEK 1 & 2 #TheGameofBrands
IPL8
Players Franchises
Sponsors T20 League
Celebrities
Brands
1st ever Indian sports league
Has undergone many marketing and Brand building exercises
Along with its 8 participating teams, IPL event on the whole has built its own Brand
New Brands in the form of the teams have become household names. They were non-existent before. This has given birth to a business opportunity that all possible sectors are cashing in on
From its unique IPL tune to various advertising campaigns every season, IPL has made its separate positioning in the minds of its Prosumers
Its audience is spread all around the globe
IPL the Brand Game
What's Installed!!
Brands Mentioned
Key Players
Top Sports Person
Top Brands
51%
24%
8% 7% 3% 3% 2% 1% 1% 0.3% 0.2% 0.1% 0.1% 0.0%
0%
10%
20%
30%
40%
50%
60%
Players have received the highest buzz with difference of around 50% with Franchise at the second place
The King Size Buzz
Period : 1st to 15th April Source : TC&S
Top 10 Keywords Buzz 13%
12%
11%
10% 10% 10%
9% 9% 9% 8%
0%
2%
4%
6%
8%
10%
12%
14%
IPL 2015 Mumbai Indians
CSK Yuvraj Singh KKR Suresh Raina Rohit Sharma Chennai Super Kings
Pepsi Kolkata Knight Riders
Period : 1st to 15th April Source : TC&S
The Key Players
Sports Personalities top the list with more than 50%
buzz followed by Franchises
Franchise Brand
Sports Personalities
Celebrities
Sponsor Brand
Negative News
24%
51%
2%
7%
20%
Period : 1st to 15th April Source : TC&S
Franchise Wise Count
15%
13% 13% 13% 13%
8% 8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Mumbai Indians Chennai Super Kings
Kolkata Knight Riders
Royal Challengers Bangalore
Delhi Daredevils Rajasthan Royals Sunrisers Hyderabad
Kings XI Punjab
Period : 1st to 15th April Source : TC&S
Mumbai Indians tops the list of Franchise buzz.
Brand IPL too creates a Buzz
Top 10 Sponsor Brands
29%
11%
6% 5% 4% 4% 3% 3% 3% 2%
0%
5%
10%
15%
20%
25%
30%
Pepsi Air India Gulf Jet Airways Huawei The Telegraph Etihad Airways
HTC Unicef Tata Motors Bolt
Pepsi still tops the list among brands with Air India taking the 2nd position
Period : 1st to 15th April Source : TC&S
List Of Other Brands Mentioned
Other Source
Amity University 2%
Adidas 2%
Royal Challenge 2%
Aircel 2%
Ekta 2%
Tata Motors Prime 2%
Sansui 2%
Spicejet 2%
Vodafone 2%
Marriott 2%
USPA 1%
92.7 Big FM 1%
Other Source
Matrix 1%
Book My Show 1%
Usha 1%
Amazon.in 1%
Frontline 1%
Tata Consultancy Services 1%
Daily Thanthi 1%
Seiko 1%
Videocon D2H 1%
SAP 1%
7UP 1%
Kingfisher 1%
Period : 1st to 15th April Source : TC&S
Top 10 Sources
4%
3% 3% 3%
2% 2% 2% 2% 2% 2%
0%
1%
2%
3%
4%
5%
Sports.Ndtv tops the list of source speaking about IPL and related topics
Period : 1st to 15th April Source : TC&S
List Of Other Sources Mentioned Other Source
in.newshub.org 2%
oyecricket.com 2%
cricketfresh.in 2%
newindianexpress.com 2%
crickto.com 2%
india.com 2%
ibtimes.co.in 1%
wisdenindia.com 1%
business-standard.com 1%
oneindia.com 1%
espncricinfo.com 1%
sports.indiaeveryday.in 1%
indiatoday.intoday.in 1%
cricketmad.com 1%
iplt20.com 1%
firstpost.com 1%
rediff.com 1%
withfriendship.com 1%
mid-day.com 1%
deccanherald.com 1%
Other Source deccanchronicle.com 1%
m.newshunt.com 1%
ww.itimes.com 1%
starsports.com 1%
iplseason8.in 1%
townlogs.com 1%
in.news.yahoo.com 1%
indiatvnews.com 1%
bharatpress.com 1%
m.espncricinfo.com 1%
economictimes.indiatimes.com 1%
newsr.in 1%
asianage.com 1%
ipl2015news.com 1%
sportskeeda.com 1%
in.finance.yahoo.com 1%
ipllivestreaming2015.co.in 0.5%
cricketisland.in 0.5%
post.jagran.com 0.5%
english.manoramaonline.com 0.5%
Other Source hindustantimes.com 0.5%
ipllivescore8.in 0.5%
younews.in 0.4%
india-super-league.com 0.4%
news89.com 0.4%
news.ournet.in 0.4%
ptinews.com 0.4%
ipllivestreaming2015.com 0.3%
in.movies.yahoo.com 0.3%
merinews.com 0.3%
tamilsurabi.com 0.3%
punemirror.in 0.3%
news.webindia123.com 0.3%
m.ibnlive.com 0.3%
dnasyndication.com 0.3%
oddipackd.com 0.3%
indiantelevision.com 0.3%
ipl-2015.co.in 0.3%
newsnation.in 0.3%
pardaphash.com 0.3%
Period : 1st to 15th April Source : TC&S
List Of Other Sources Mentioned- 2 Other Source
wwv.asianage.com 0.3%
cricketwa.com 0.3%
sportsguerilla.com 0.3%
iplbuzz.in 0.3%
iplt20cricket.cinemaprofile.com 0.3%
iplt202015.in 0.3%
cricketsupport.com 0.3%
zemtv.in 0.3%
theshillongtimes.com 0.3%
t20ipl.com 0.3%
brunchnews.com 0.3%
punjabupdate.com 0.3%
newswala.com 0.2%
facebook.com 0.2%
aajkikhabar.com 0.2%
bollywood.indiaeveryday.in 0.2%
wavesmagazine.in 0.2%
stepout2play.com 0.2%
m.cricbuzz.com 0.2%
cricketworldcup2015live.com 0.2%
Other Source ybeside.com 0.2%
soundbox.co.in 0.2%
mumbaiindians.com 0.2%
navbharattimes.indiatimes.com 0.2%
cricroom.com 0.2%
financialexpress.com 0.2%
tweetsnow.in 0.2%
cricketnmore.com 0.2%
uccricket.ucweb.com 0.2%
ndtv.com 0.2%
delhidaredevils.com 0.2%
newsnow.in 0.2%
24dunia.com 0.2%
mumbaimirror.com 0.2%
karnataka.indiaeveryday.in 0.2%
rajneeti.co.in 0.2%
exchange4media.com 0.2%
maulikbhatt.com 0.2%
abplive.in 0.2%
odishasamaya.com 0.2%
Others 18.2% Period : 1st to 15th April Source : TC&S
Top 10 Players 5%
5%
4%
4%
3%
3% 3% 3% 3%
2%
0%
1%
2%
3%
4%
5%
Yuvraj Singh Suresh Raina Rohit Sharma Mitchell Starc Virat Kohli Chris Gayle MS Dhoni Shakib Al Hasan
James Faulkner
AB De Villiers
Yuvraj Singh & Suresh Raina top the list of most spoken about players with 5% each
Period : 1st to 15th April Source : TC&S
List Of Other Players Mentioned Other Players
Ajinkya Rahane 2%
Mohammed Shami 2%
Glenn Maxwell 2%
Sunil Narine 2%
Angelo Mathews 2%
Imran Tahir 2%
David Warner 2%
Morne Morkel 2%
Quinton De Kock 2%
Steven Smith 2%
Lasith Malinga 2%
Trent Boult 1%
Mitchell Johnson 1%
Umesh Yadav 1%
Shikhar Dhawan 1%
Aaron Finch 1%
Dale Steyn 1%
Kane Williamson 1%
Zaheer Khan 1%
George Bailey 1%
Other Players Mohit Sharma 1%
Eoin Morgan 1%
Virender Sehwag 1%
Josh Hazlewood 1%
Corey Anderson 1%
Gautam Gambhir 1%
Michael Hussey 1%
Adam Milne 1%
Tim Southee 1%
Jadeja 1%
Pragyan Ojha 1%
Albie Morkel 1%
David Miller 1%
Matt Henry 1%
Dinesh Karthik 1%
Manoj Tiwary 1%
Irfan Pathan 1%
Piyush Chawla 1%
Chris Lynn 1%
Others 19%
Period : 1st to 15th April Source : TC&S
Celebrities
30%
14%
12% 12%
8% 8% 8%
2% 2% 2% 2%
0%
4%
8%
12%
16%
20%
24%
28%
32%
Shahrukh Khan
Shilpa Shetty Mukesh Ambani
Preity Zinta Raj Kundra Vijay Mallya Nita Ambani Kalanidhi Maran
Gauri Khan Juhi Chawla Ness Wadia
Shahrukh Khan tops the list of celebrities being the most spoken about celebrity with Shilpa Shetty at the 2nd place
Period : 1st to 15th April Source : TC&S
Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles
BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR
Blogs
Social Media
The report will focus only on the Brands visibility, the way it is perceived in this Digital Space
To know about BuzzAngle Platform Click Here
Get more updates
Get to know more about IPL and other Brands in IPL
+91-804538-20-20
www.thereforeindia.com
You Plan Therefore You Succeed
About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Brand IPL
Indian Premier League (IPL) is one of the most awaited and talked about sports event of its kind
It has made its global presence felt, by making it the most followed league after the English Premier League, in just six years
IPL is the most watched cricket league in the world The cumulative reach of IPL has grown steadily from 101 mn in 2008 to 189 mn in 2014
IPL is where Talent Meets Opportunity It is a tournament where renowned international cricketers come together on one stage & budding Indian players are groomed under their guidance.
Brand Performance League
The 1st season of IPL saw over 100 advertisers with over 150 Brands on air with the tournament on TV
The number of advertisers has kept increasing ever since, including the various endorsements to the on ground advertising
Advertisers look at IPL as a Strategic Marketing Initiative More and more Brands are willing to be associated with the league for various marketing initiatives like: impact, continuity, reach or frequency
Every visible part of the IPL player’s attire is taken up by a Brand
From being a principle team sponsor to some other associations, Brands are only adding to the cluttered competition.
This association should be evaluated beyond the exposure it gets on ground
Brand Performance League
Along with the cricketing league, a parallel league of Brands is competing for their presence felt. There is a need felt to study the performance of ones Brand in this league
Thus the Branding exercise, involving huge budgets and heavy advertising, can be evaluated in terms of:
Sponsorships and Investments
Brand Exposure during IPL
Brand Engagement with the TGs during IPL
Brand ‘X’ and its competitors in the same event
Association with the celebrities in IPL and its impact on the Brand
Thank You
Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.