Tata Nano

Introduction

The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano was initially launched with a price tag of Rs.100,000 (US$1,500) which was ultimately increased with time.

-Vision Designed to lure India's burgeoning middle classes away from

two-wheelers, it received much publicity. -Mission Tata appears intent on maintaining a capacity to produce the

car in much larger quantities, some 250,000 per year, should the need arise.

Other details:

Planning Methodology

-Least-cost planning methodology[LCPM] is utilized least-cost planning (LCP) is a relatively new technique used by

economist for making rational decisions.

Organization strategy -Organization strategies are established to set direction, focus

effort, define or clarify the organization, and provide consistency or guidance in response to the environment.

Strategy

Marketing strategy

-It is the fundamental goal of increasing sales and achieving a

sustainable competitive advantage. It includes all

basic, short-term, and long-term activities in the

field of marketing.

Customers

This car is only for middle class families, and in India

more than 60% peoples are come in the category of middle class that’s why it have huge market and so many number of customers.

Competitors

In market the maruti 800 is only the closest competitor of Tata Nano

Reason : Low in cost : Same features

Firm structure

The firm is organized in the formal structure. The firm use the formula of Delegation of authority.

Formal structure

Informal entities

These entities are must for all organizations. These entities helps them for physiological satisfaction with work.

The firm provide job opportunities to the local workers that’s why this quality of informal organization is automatically exist.

- Also It consists of a dynamic set of personal relationships, social networks

communities of common interest, and emotional sources of motivation.

Decision making

Decision-making is the process of identifying and choosing alternatives based on the values and preferences of the decision-maker.

Nano decision The Decision of making of Tata Nano, the world's cheapest car, manufactured

by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 1500).

The car was the result of a five year research and development project carried out by Tata Nano development team. While developing the car, Tata Motors and its suppliers constantly made efforts to reduce the costs while ensuring quality of each and every component including engine, steering, wheels, tires, windshield washing system, gear shifter etc.

Some decision making issues

» To understand the challenges in developing an innovative, cost-effective product.

» To study the Tata Nano project with a focus on design and development process of the car.

» To understand the efforts put in by Tata Motors to cut down the costs at every stage of development and production of Nano.

» To analyze the challenges that Tata Nano may face in future.

System The Tata Nano car company having open adaptive system that’s

why it easily face the changes.

Organizational Heroes

The lower level worker are the

real heroes.

Motivation

The Tata company use two ways of motivation…

Monetary

Non-Monetary

Happy Employee

s

Communication process

Roles of Technology

Improve Efficiency & Effectiveness Economical Helps in to increase production.

The End