nano sales ppt

8/8/2019 Nano Sales Ppt

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India's record in road deaths has touched a new

low, as toll rose to at least 14 deaths per hour in

2008 against 13 the previous year.

While the toll was only 84,430 in 2003, it crossed

1.18 lakh in 2008,

In fact, 4.69 lakh people were injured in road

accidents in 2008, nearly four times the total

death toll.

While trucks/lorries and two-wheelers were

responsible for over 40% deaths.


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DREAM OF RATAN

TATA

NANO


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VISION


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1. GEOGRAPHYICAL1. GEOGRAPHYICAL

2. FAMILY SIZE2. FAMILY SIZE

3. DEMOGRAPHICAL3. DEMOGRAPHICAL4. INFRASTRUCTURE4. INFRASTRUCTURE


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MARKET


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MARKETREPORT


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CONCENTRATEONTIER II & TIER III

CITIES


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The middle class segment in

boomtowns by 2016

2007-08

2015-160

5000

10000

15000

2007-08

2015-16


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More than half of the households

will be middle class by 2016

0%

10%

20%30%

40%

50%

60%

70%

80%

90%

100%

1998-99 2001-02 2004-05 2007-08 2015-16

Chart Title

high income

middle class

aspirants

low income


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Automotive Component ManufacturersAutomotive Component Manufacturers

Association of IndiaAssociation of India ((ACMAACMA))


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Association of India (Association of India (ACMAACMA))


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- 23rd SEPTEMBER,2010


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ROADSTOSUCCESS

(SOURCE: GOVERNMENT OF INDIA,

MINISTRY OF ROAD TRANSPORT & HIGHWAYS,2008-09)


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ROADSTOSUCCESS

(SOURCE: GOVERNMENT OF INDIA,

MINISTRY OF ROAD TRANSPORT & HIGHWAYS,2008-09)


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PRICINGSTRATEGY


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PERSONALIZATION

Tata launched two special editions ofNano at

Auto Expo 2010

Called Nano for him & Nano for her.


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TARGETMARKETSEGMENT


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CONSUMERSEGMENTATION

URBAN & SEMI-URBANAREA:-

SEC-A

SEC-BWhich

Which Is Shown In This Table:-

Economic status SEC-A SEC-B SEC-C SEC-D SEC-E

Average Monthly

Household Income

18549 10911 6776 5112 4219


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SEGMENTATIONCONTINUED

Segmentation In Different SECS is Shown in

this Graph:-

0%

20%

40%

60%

80%

100%

SEC-A SEC-B SEC-C SEC-D SEC-E

upto 12500

12500-25000

25000 Above


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URBAN INDIANCONSUMERPYRAMID

Sec-a

Sec-b

105 million

30%

Sec-c

79 million23%

Sec-d

Sec-e

159 million

47%


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Contd

Target Area is sec-a & sec-b

(a) More people in between income 12500-

25000(b)SPENDINGONPUBLICCONVEYENCE:

(i) sec-a=13%

(ii) sec-b=12%


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DEMOGRAPHICANALYSIS of

BANGALORECITYASSAMPLE

PROFESSIONBASIS

AGEBASIS

GENDERBASIS


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PROFESSIONBASIS


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AGEBASIS


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GENDERBASIS


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Competitive Analysis

Maruti 800;with almost equal featuresto nano

Maruti Alto(std):2.60lakh and 1 yearwarranty and 3 free service. Under truevalue initiative you can get your old car

exchanged.

Bikes:Price between (50000-80000)with engine capacity between (120cc-

220cc)


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Nano Vs Maruti 800


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TECHNICAL SPECIFICATION

DESCRIPTION TATA NANO MARUTI 800

LENGTH 3100mm 3335mm

BREADTH 1500mm 1440mm

HEIGHT 1600mm 1500mm

WHEELBASE 2230mm 2175mm

ENGINE 624cc; 2 Cyli r 7 6cc; 3 cyli r

MILEAGE 20kmpl 15kmpl

WEIGHT 600kg 650kg


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Petrol Engine

2 cylinder petrol all aluminiumE

ngine

624 cc

Bosch multi-point fuel injection (mpfi)

Variants

Models Ex-showroom

prices

Nano Standard Rs 1,23,360

Nano Deluxe-Cx Rs 1,51,360

Nano luxury-Lx Rs 1,72,360

Diesel Engine

Jointly developed with Diesel Engine

specialist FEV

684 cc

Smallest Common Rail Turbocharged Diesel

engine

Engine Options Petrol, Diesel, Electric.


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Vehicle Summary

Body Type Hatchback

Seating Capacity 4

Transmission 4 Speed Manual

Suspension McPherson strut

& Independentcoil spring

Brakes Front Disk, Rear

Drum

Kerb Weight 580 Kgs

Fuel Tank 30 Liters

Ground Clearance 180 mm

Wheels 12 inch


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Various companies reached out for making the worlds

cheapest car:

Germanys Bosch new engine management system

Italys I.DE.A. styling n interior deign

Indias Sona Koyo light weight steering shaft

Japans Toyo engine cooling module

Germanys Behr heating, ventilating & air conditioning

system.

Indias Madras rubber factory tougher than normal rear

tires


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Car exceeds current regulatory

requirements with a strong passenger

compartment, crumple zones, intrusion

resistant doors, seat belts, strong seatsand anchorage.


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CRASH TESTOFNANO


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CRASH TESTOFCHERRY


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PROMOTIONS


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PROMOTIONSPROMOTIONS


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DISTRIBUTION


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SERVICEMIX

As Tata is going to provide this car with rupees one lakh

only, so it may not give the same service like its other

vehicles.

yBut its post purchase services will be better than acostlier bike.

y Customers will get minimum three services from Tata in

any of its servicing center, all over the country.


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OURSELLINGSTRATEGY

Awareness campaign through advt. tools,

projecting as VALUE ADDED PRODUCT

(more mileage,safety,easy to buy, very

convenient to drive).

Persuasive advertisement justifying switching

over to 4 wheeler from 2 wheeler (considering

safety at a low cost and non affordable

medical expenses in case of an accident i.e.

2wheeler are more prone to accident). Target middle & lower middle cost, income

ranging 2 lakhs - 4 lakhs per annum

NICHE


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NICHE

HIGHER

CLASS

UPPER

MIDDLE

CLASS

MIDDLE

CLASS


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FUTUREMARKET

Can be used in hotels as a pick n drop vehicle.

Parents can be encouraged to provide their children

with nano instead of 2- wheelers, to ensure safety.

ProjectNano as pollution free & environment friendly

Strike a deal with builders & colonisers like Eldico

,DLF , Sahara etc. to give Nano to each flat buyer

because small cost ofNano can be easily absorbed inhuge cost of property & thus making the flat purchase

more attractive


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FUTUREMARKET- nano taxi


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REACTIONSABOUTNANO

"It's a good historic moment for the Indian auto

industry and also a proud one indeed that an Indian

company took a step forward on this road. Its an up

gradation for an auto wheeler rider to by a car now.

Rajesh Jejurikar, Managing Director, Mahindra and

Renault's.

"It's good product but it's still too early to say whether

it will overtake the 800 because it caters to a totally

new market segment.

Said Jagdish Khattar, Former MD ofMaruti Udyog

Limited


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REACTIONSABOUTNANO

"Meeting the proper quality standards and safety is not

feasible at all in such a model.

Andreas Prinz, Managing Director (Passenger

Cars), Volkswagen Group Sales India.

"I think it is a great thing for India because mobility is

giving new opportunities. I hope Tata drives to great

success with the Rs one lakh car, but it is not included

in our plan.

Thomas Kuehl, Board Member, Skoda Auto India.

AWARDS


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AWARDS


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nano sales ppt

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