Results from Questionnaire Jaime-Leigh Harper

Purpose, Aims and Methodology

• In order to find out what the target audience of my new music magazine would like to see in the magazine I carried out a questionnaire. This presentation shows the results I found from conducting a questionnaire.

• I chose to carry out a questionnaire as my method because it is primary research and it’s a quick way of gathering quantative data which then makes it easier to turn the data into graphs

• The results show the thoughts and opinions of the sample I asked.

Audience profiling

0%

67%

20%0%

0%

0% 0%13%

Age

Under 16

16-20

21-25

26-30

31-30

47%

53%

Gender

Male

female

9%

29%

14%

48%

Employment Status

Full time

Part time

Unemployed

Student

2 1 28

1 10

5

10

Har

low

Epp

ing

Ro

ydo

n

Wal

tha…

Saw

bri

d…

Bis

ho

p'…

Enfi

eld

Town of Residence

Series1

The gender of people asked for near enough half male and half female and vast majority were within the 16-20 age bracket, so I will make a unisex magazine so it can appeal to both genders who are between the ages of 16-20.

A lot of people asked were a student but also has a part time job meaning they have a disposable income this could influence the price I charge for my magazine.

Bishop’s Stortford was the most popular town of residence so I need to ensure my magazine is made most widely available there but also in Harlow and Roydon.

Media purchasing habits

80%

13%

How often do you purchase your magazines?

0-2

3 to 5

6+

13%

27%

53%

7%

Where would you purchase your

magazines?

WHSMITHS

Newsagents

Supermarket

13%

87%

How often do you think a magazine …

Weekly

Monthly

29%

64%

7%

How much would you be willing to pay for …

50p-£1

£2-£3

£4+

It became clear that the people asked do not purchase a large amount of magazines monthly so this along with an almost unanimous vote from my questionnaire saying they think a magazine should be released monthly means I have a good idea of how often to release my magazine.

The most popular place where people would buy a magazine was a supermarket but a Newsagents was second popular so It would be a good idea to have this music magazine available at both if possible.

The sample of people asked said they would be willing to pay within the £2-£3 bracket for a magazine.

Personal preferences

5 5

7

0 1012345678

Headphones Promotional cd

Chance to win festival

tickets

Festival raincoats

Vouchers for Music shops

What gifts/offers would you like to see with each issue?

Series1

6

31 2

4

1

5

01234567

What would you like to see as a main feature for the magazine?

Series1

The gifts/offers people would like to see in each issue was quite widely spread and there were three options that came out top, because of this I could use the ideas and have a different one each month.

There was also quite a lot of variation with what my audience would like to see as a main feature, this means that I could possibly have three to choose from.

Personal Preferences

34%

40%

13%

13%

What colour scheme do you prefer?

option 1

option 2

option 3

option 4

15%

54%

23%

8%

Which existing magazine front cover appeals to you

most?

option 1

option 2

option 3

option 4

Option 2 was the most popular colour scheme with option 1 being close behind, I think the first option would be the better choice especially if I’m going to try and appeal to male and females as I think option 2 is a bit more feministic

The third option was chose by most as an existing magazine front cover that appeals most to the audience, This one is slightly more simplistic in comparison to the other ones so I might try and apply this to my magazine.

Conclusion and ProposalsFrom my results I have decided that I will take a lot of the most popular options into

account when making my magazine. In regards to the audience profiling all of the results will affect my magazine, the gender was very evenly split so I will make my magazine unisex this will widen my target audience too. My target audience will therefore be 16-20 year old male and females. As Bishops Stortford was the area where most people were from I will make sure my magazine is widely available there but also available in Roydonand Harlow.

The fact that I am making a unisex magazine means that I have decided to go with the second most popular colour scheme instead of the first as I think the first one is too ‘girly’. Option 2 was the most popular existing magazine front cover which is quite simplistic so I might include this style to mine.

Due to the results I got I will charge £1.50 for my magazine as it is inbetween the most popular price bracket and release it once a month because of the almost unanimous vote.