1. Real Time feedback to learners2. Estimate / Assess reading level3. Personalized learning

Power of AppsWork during a

pandemic

Apps & Media are effective

22 hrs2 months

Literacy Learning

2nd only to

learning camps

Get it in their

hands

Geluksburg - South Africa● only 22% 4th graders reading at grade level● APPs supplement programs

4 Year100%

reading

What is the road to scale?

Making online campaigns more impactful and cost effective.

202550%

smartphones

25%Sub-Saharan

Africa

201827% Adults

SmartphoneIndia

https://commons.wikimedia.org/wiki/File:Kibera_slum_Nairobi_Kenya_01.jpg Online Ads

Kenya (Kibera)

Parents 0.04 usd / click

Kenya

Teachers0.003 usd / video

view

Bangladesh0.02 usd / download

Nepal0.025 usd / download

Community influences sideloading to parent devices.

ShareIt

Online research at scale

with DIME

Testing Acquisition

of user

Increase retention

and engagement

Tracking learning

outcomes

DEMO assessment game

https://v1-dot-assessment-285012.ew.r.appspot.com/obione

● invest in new apps & localization

● supplement interventions and initiatives with app campaigns

● learn from what the data can tell us

The Opportunity