political campaigning goes digital
TRANSCRIPT
Political Campaigning GoesPolitical Campaigning Goes
Airhub TechnologiesAirhub Technologies
DigitalDigital
Introduction
Internet is fast becoming the medium of election communication as political parties across the world are logging on to the Internet and it is impacting the political system and voting behaviors. An interesting phenomenon in political communication is the use of social networking sites like Facebook, YouTube and Twitter, that are being used as a means of election campaigning. While the popularity of Internet is increasing in the West, elections in Asian countries are also fast adopting these new technologies.
Objective
• Political campaigning and The Internet
• What is the role of Internet in Political campaigning
• Other digital media to support online political campaigning
• Supported Stats
Political Campaigning and The Internet
• Always Available• Wide range of current information• Less expensive than other media commercials• Interactive • Social Media• Viral and Mass media messaging
Advantages
Drawbacks
• Niche Audience• Poor Bandwidth• Less Penetration
Role of Internet in Political Campaigning
• Publishing Campaign websites.
• Emailing the newsletters, events and schedules.
• Integrating Social Media (Face-book, Twitter, YouTube).
• Registration Volunteer Membership.
• Fund Raising.
• Mapping Polling Places
Internet makes way for better targeting the audience by
Campaign Websites
Campaign Websites
Your campaign website is your online campaign headquarters. The campaign website should have:
• A way to contact the campaign.
• A way to sign up for e-mails and/or text message updates
• A way for people to volunteer.
• Information about the candidate and the race.
• Integration with social media(FaceBook, Twitter, YouTube)
• Issue positions, map, polling place locations, etc.
Information
Mobilization
Integration
Participation
Campaigning
•Organizational History•Ideology•Press•News•Gallery
•Tour Schedule•Campaigning Diary•Volunteer Membership•Online Subscription to party publication
•Links to Homepages/ Partisan websites•Links to Politician‘s personal websites•Links to Party Institutions•Links to media
•Email Communication•Feedback, Discussion Board•Campaign Diary/ Blogs/•Online Chat rooms/ Opinion polls
•Banner Home, Pop-ups•Targeting ex-pat voters, Targeting constituency•Join an email update list, •Send an e-Card.
Campaign Websites – Best Features
Email Communication
Email Communication
• An E-mail list and opt-in options on your website.
• A 3rd-party API to process and send bulk E-mails
• Clear, concisely written E-mail “blasts” to send to volunteers/constituents
• A stable spam filter, ignoring it could get you blacklisted!
• Easy way for people to UNSUBSCRIBE
E-Mail communication is a valuable tool to help gain new volunteers and keep your constituents updated. To operate a good e-mail program, you need:
Social Media
Social Media
• Campaign organizers to thoroughly understand the interests of their demographical fan-base.
• Promoting their plans/policies.
• Connecting to young voters via online debates and discussion boards.
• Sharing videos and photos.
• Conducting online surveys/ polling on contemporary issues/ topics.
Social Media has proved that it is the best communication tool of choice for quickly mobilizing masses, helps in
Volunteer Membership
Volunteer Membership
• Recruit volunteers and train them
• Give individual tasks and make them follow on their own schedules.
• Motivate them to organize local meetings.
• Ask them to update the performance feedback to campaign staffers.
• Encourage them to collect voter opinion data.
This program always plays a essential role in political campaigning, where parties can
Volunteer Membership - Functional
Sign Up
Sign In
Content Manager
Events
Schedules
Info/ News
Membership Manager
Referral
Buddy List
Account Manager
Verification
Profile
Fundraising
Fundraising
• Online Payment gateway (credit card/ net banking).
• IPhone and Android based micro sites.
• Mobile messaging.
• Online fundraising tools.
• Social Networking.
In India, fundraising plays a large role in getting a candidate elected to public office. It can be done through
Mapping Tools
Mapping Tools
• Google Maps
• Segmental Polling area identification
• Route Maps to polling places
• Route Directions to Polling places.
These tools helps in giving geographical information about polling places online
Supported Statistics
Statistics - Internet
Demographic Users in Millns
Urban 86
Rural 14
Type of Internet in MillnsBroadband PC 14
Mobile Internet 52Data Stick 34
Internet Usage in %
Emailing 98
Searching 76
Downloading 69
JOB 62
Social Media 61
Travel 59
Statistics – Social Media
Social Media users in MillionsFB 61
Tweets 16
LinkedIn 15
FaceBook users age wise
FaceBook users gender wise
Statistics – Mobile
AP Demographic UsersUrban 44.2Rural 22.6
AP Mobile Subscribers density wiseRank Operator Total Subs Active Subs
1 Airtel 18.3 17.32 Idea 10 9.33 BSNL 9 6.74 Reliance 9.5 5.45 Tata 7.6 4.96 Vodafone 6.4 4.57 Aircel 1.6 1.28 Others 4.4 2.5
Statistics – AP Political
Gender Data
Male 27884277
Female 27926792
Total Voters 55811069
Total Population 84665533
Demographic DataUrban 18645289Rural 37165780
Literacy DataEducated 25176373
Un-Educated 30634696
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