2013-aug political campaigning moldova

7/30/2019 2013-Aug Political Campaigning Moldova

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Po l i t i c a l c am pa ig n i n g

Moldova, 2013, August


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Presentation

Pol i t ical campaign ing

Jan A. Schippers,

director Research Department SGP


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Theyre all going to win?!


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Contents

1. Introduction2. Succes, yes! But which succes?

3. Strategy

4. Message

5. Target groups

6. Means and actions

7. Tips and tricks


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Introduction


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Succes

Winning: more than more votes and more seats New party members

Broadening the partys network

More people have knowledge about the party andits main message

Long term results are better


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Strategy

How to use available means in order to reach thetarget(s) of the partys campaign?

Strategy is about planning and routing

Make a clear distinction between means and

targets

Please dont mix them up!


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Message

Tell the voters your promising and inspiring message! Avoid negative message

Whats your vision for Moldovas future?

Solidarity, justice, peace, care, gladness, hope Reaching and touching peoples hearts

50-100 words (easy to memorise)


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Target groups

If you want to catch all fishes, youll get none! 1. Hold and motivate your own voters

2. Select new groups that likely to be affected by

the partys main message

3. One-issue voters (because of a specific

viewpoint of your party)


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Means / Activities

How to reach the selected target-groups? One direction

Interactive / dialogue


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One-direction

Posters/banners Advertising (in newspapers and magazines)

Flyers

Press-release Website, newsletter and weblog

Spots on radio and TV


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Interactive / dialogue

Debate-event Press-conference

Work visit (to a company, school, hospital i.e.)

Social media Public action (on the market square)

Organize a local youth council / debate-contest


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Advertising / advertorial

Headlinewhats this about? Image / photosupports main message

Party name and logowho is the sender?

Textkeep it short and simple; use testboxes withdifferent colors

Pay-offwhat makes it easy to remember this ad?


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Debate-event

Organize it by yourself: manage direction! Select themes with local relevance

Youth involvement!

Invite local media, journalists Invite fellow-inhabitants personally, by

personalized emails or postcards


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Work visit

Show partys attention towards a societal issue Make an in depth-investigation

Consider the meaning of your visit

Discuss time-schedule with organisation to attend Issue a press-release, use social media

Report on website and newsletter


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Local youth council

Event for youngsters organized by youngsters Select themes with relevance for local youth

Make three of four debate-rounds

Independent and qualified leader (mayor)

Jury with three members (partyleader)

Communication important for good attendance


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Budget

25%

25%15%

13%

7%

5%5% 3%

1% 1% advertising

radio / tv spots

printing matters (flyers, banners)

staff (for website, social media)

debate events, work visits

SGP youth movement

give away's

car rent

elections evening

reserve


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Tips and tricks

Be well prepared and well informed! Who will trust a candidate telling nonsense?

If something has gone wrong, try to distract

Make a clear distribution of responsibilities

Youth-involvement is important

Recognition and rewarding of co-operation


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Closure

There are many elements to a campaign.

Leadership is number one.

Everyth ing else is number two.

2013-aug political campaigning moldova

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