Campaigning &lobbying in achanging politicallandscape

Book now: www.dsc.org.uk/campaigning2015

11.15 – 13.15 choice of workshopsIntroduction to Campaigningand Lobbying

However large or small your organisation, its ability toinspire and influence key stakeholders is critical. Thissession will provide a variety of practical tools and tips tobe used when planning and delivering effectivecampaigns & advocacy initiatives. Together, through a mixof presentation and participation, we will exploreaudience segmentation, message development, thedynamics of campaigning and the nuts and bolts oflobbying.Speaker: Matthew Davis - Director, 3C consult create communicate

09.30 – 09.40WelcomeDebra Allcock Tyler, CEO, DSC

People Powered Politics

38 Degrees is a people-powered movement. Theyaim to give their members simple, powerful actionsto weigh in at critical moments to make a difference.This involves being creative with tactics, pushing theboundaries of the campaigning landscape andintegrating new forms with traditional NGOcampaign activity. Speaker: David Babbs – Executive Director, 38 Degrees

Community Campaigning Any campaign at any level is about effectively combininggood evidence and research with mobilisation andadvocacy to make change happen (or to preventinappropriate change).Working at community level may limit the resourcesavailable but does allow for building maximum localengagement. The people and organisations to beinfluenced are also usually clear and local media can beused effectively. The workshop will use proven examples toshow how to build a structure for a local campaign.Speaker: Chris Church – Director, Community Environment Associates

09.40 – 10.00Opening address on the importance and role of campaigning for charities Linda Butcher, CEO, Sheila McKechnie Foundation

10.00 – 11.00Presentation and discussion:Campaigning in a changing UKpolitical landscape

14.00 – 15.00

Presentation and discussion: Why Campaigning Matters

15.15 – 16.45 choice of workshops Improving the effectiveness of yourlobbying

How do you make the most of your campaigning andlobbying to ensure that everything you are doing is directlygoing to help your beneficiaries? This session will givepractical tips and examples for people wanting to take theirpolitical influencing to the next level.

Speaker: Matthew Downie - Director of Policy and External Affairs, Crisis

Insight & Strategy:Knowing your audience

The last decade has seen exponential growth amongstcampaigning audiences. But with scale comes diversity.Is your audience driven by the same motivations? Put offby the same barriers? Engaged by the same messaging?And crucially, how can you find out? This workshop looksat the value of knowing your audience. Showing you howunderstanding them enables you to develop relevantmessaging – ultimately delivering both quantity andquality of campaigning actions. Speaker: Alice Fenyoe – Director, Curiouser

Campaigning clinic

Take advantage of the diverse knowledge andexperience, of four speakers to get answers for anyburning questions you have, or advice you would like.

Matthew Davis - Director, 3C

John Knights - Head of Operations, Sheila McKechnieFoundation (SMK)

Jay Kennedy - Director of Policy and Research, DSC

Ciaran Price - Policy Officer, DSC

16.45 – 18.00 Networking and Wine

Who should attend...The day is designed for people working at both a localand national level. The packed programme will helpnot-for-profit, NGOs, social enterprises, communitygroups and others who are looking to maximise theimpact of their campaign and lobbying activity.

And why...Whether you’re an experienced campaigner looking fornew ways of working, or someone looking to developnew skills, it will provide both the inspiration and thetools you’ll need when campaigning in a changingpolitical and social climate.

Campaigns matter because they have become the people’s politics: public politics. They give people agency and a way ofcreating choices where the market and official politics fail to do so. Participation and alignment is their source of legitimacybut they are also increasingly the test-bed for new values propositions. Campaigns help make society work. Unlikeadvocacy the best campaigns are also instrumental mechanisms to deliver change. Whereas PR campaigns are kept aloftwith corporate profits, and government campaigns by tax revenues, the best NGO campaigns are kept aloft by love,through support given by individuals who want to move society from where it is to where it should be. The freedom tocampaign should be a human right.Speaker: Chris Rose, campaignstrategy.org

Book now: www.dsc.org.uk/campaigning2015

09.00 - 09.30Arrival and registration

The one thing we’ve learnt from UK politics in the last year or so, is that it’s unpredictable. The excitement of the ScottishReferendum, the surprise general election result, and the astonishing developments in the Labour Party over the last few months,all demonstrate that seismic changes are possible in our society in a very short period of time, given the right set of circumstances. This should be the Age of the Campaigning Organisation, where professional campaigners are able to exploit changing politicalcircumstances better than ever before to achieve change. But have we become too professional? Have we become so slowed down by elaborate strategy processes, complicated governanceand accountability mechanisms, internal experts and ways or working that, as a sector, we’re missing far more opportunities thanwe’re hitting. And if so, what to do about it?Speaker: Craig Bennett, CEO, Friends of the Earth

dscdirectory of social change

Campaigning & lobbying in achanging political landscapeConference and Training Day

Friday 27 November 2015

Resource for London, 356 Holloway RoadLondon N7 6PA

Opening address withLinda Butcher, CEO, Sheila McKechnie Foundation09.40 -10.00The importance and role ofcampaigning for charities

Charities rate (Band A & B) £210 Non Charities Rate (Band C) £250

*Book by 19 October for 10%earlybird discount (Band A, B =£189, Band C = £225).

Places include refreshments andlunch, and access to all plenary,keynote and workshop sessions.

helping you to help others

DSC has forty years’ experience in the sector as an independent charitywith a vision of the voluntary sector at the heart of social change.

What we do:

DSC Funding Websites

Research and publications

In-house and regular scheduled training courses

Conferences and seminars, including Charityfair, the biggest annualtraining forum for the sector.

#DSC_CharityFor top tips, special offers, updates

About us...

For more information on any of our products and servicesspeak to a member of our team on: 08450 77 77 07 orvisit us online: www.dsc.org.uk

“There are lots of opportunities forcampaigning training out there so you mightwonder what sets DSC's training apart fromthe rest. It's simple really - we don’t just teachcampaigning, we do it ourselves. DSC'scampaigning training grows from what wehave learned in our long history of runningimportant short-term and long-termcampaigns. We run, for instance, the Big Lottery Refundwhich since 2007 has kept the pressure upon government to repay the £425m it raidedfrom the Big Lottery Fund and Britain'scommunities to pay for the London 2012Olympics. So who better to turn to when youneed help withcampaigning?".

Ciaran Price, Policy Officer, DSC

Book now: www.dsc.org.uk/campaigning2015