politics online by: brooke kristin tim. political organizing in the internet age taking a...

Politics Online

By:BrookeKristin

Tim

Political Organizing in the Internet Age

Taking a “Trippi” into the realm of political campaigning

and the internet

The Legend of Joe Trippi

1983, year of the Mondale vs. Cranston campaign

The Jefferson-Jackson Day Dinner and the straw poll



The Jefferson-Jackson Day Dinner and the straw poll The Problem



The Jefferson-Jackson Day Dinner and the straw poll The Solution

Significance?

Significance?

The importance of the roles of political organizers in politics

The importance of networking/organization in political campaigns

They Know How to Win

The importance of the roles of political organizers in politics

The importance of networking/organization in political campaigns

The Power in Networking

Ted Kennedy vs. Jimmy Carter presidential campaign



Arizona



Arizona - mostly Carter friendly



Arizona - mostly Carter friendly but Kennedy had supporters in poorer communities IE) Hispanic communities, Indian

Reservations



Arizona - mostly Carter friendly Carter’s Polling Strategy




19 Polling venues




19 Polling venues Locations difficult to reach by poorer

communities


Help from Joe’s friends


Help from Joe’s friends Fernando, son of Cesar Chavez


Help from Joe’s friends Fernando, son of Cesar Chavez Cesar Chavez - head of farm workers

union


Help from Joe’s friends Fernando, son of Cesar Chavez Cesar Chavez - head of farm workers

union Farm workers had very strong influence on

the citizens of the poor communities Considered heroes


Joe’s Swat Team

Kennedy Wins!!

Won by 10 votes in Arizona

Kennedy Wins!!

Won by 10 votes in Arizona Next: Texas

Trippi redefines political organization…again…

Won by 10 votes in Arizona Next: Texas His plan:


Won by 10 votes in Arizona Next: Texas


Texas Primaries = Bullshit


Texas Primaries = Bullshit State Caucuses = Victory


Texas Primaries = Bullshit Phone calls weren’t enough, too

many hang ups


His Plan:


His Plan: Lemonade Stands



That night @ 8pm Similar to JJ-Dinner, needed to pack

the house with Kennedy supporters



That night @ 8pm Similar to JJ-Dinner, needed to pack

the house with Kennedy supporters Success!! - won most of the national

delegates in Dallas as opposed to everywhere else in Texas

A “Trippi” back in time

Mid 19th century to 1960’s, political organizing went something like this:


Step 1: Weekend before election, party activists go door to door or drop leaflets in supportive neighborhoods urging them to vote


Step 1: Weekend before election, party activists go door to door or drop leaflets in supportive neighborhoods urging them to vote

Step 2: On Election Day, representatives @ each polling site records the names of all the voters


Step 3: Runners takes list back to local HQ where names are checked off on master registration list…(everyone reg. to vote)


Step 3: Runners takes list back to local HQ where names are checked off on master registration list…(everyone reg. to vote)

Step 4: Names remaining unchecked by the afternoon are visited by activists or more recently, given phone calls to remind them to vote

Transitions

By the 60’s, Partisan Affiliation began to decline

Transitions


Increase in Swing Voters

Transitions


Increase in Swing Voters IE) Reagan Democrats

New Goals

Get supporters to vote Win unaligned voters Convince party members that were

inclined to vote across party lines to stay with them

New Strategies

Demographics - age, gender, income level, etc…

New Strategies

Demographics - age, gender, income level, etc…

I.T. systems

I.[nformation]T.[echnologies]

Advantages


Advantages More detailed data Faster calculation Ability to

determine target demographics easily




Objectives of campaign organizers:




Objectives of campaign organizers:

Lower cost per body

Maintain the “hardcount”

The Internet and Political Organization

Trippi = Technophile


Trippi = Technophile Saw that Wave Systems had set up

a blog community



a blog community Becomes investor, blog community

starts to thrive



a blog community Becomes investor, blog community

starts to thrive Wave investors start generating

1000-1500 posts a day


Wave Systems experienced 2 key changes crucial to the goals of political organizers


Wave Systems experienced 2 key changes crucial to the goals of political organizers Emotional Investment


Wave Systems experienced 2 key changes crucial to the goals of political organizers Emotional Investment The process of expansion that Wave

went through Word of Mouth, Grassroots

The Advent of Multi-Level Political Marketing

The supporter has become the organizer

I DeanNow I do 2

Now I do 3

Now I do 4

Now I do 5

Tying it all Together

What does it all mean?


Trippi and the Dean campaign


Trippi and the Dean campaign Negotiate contract with

Meetup.com



Meetup.com 400 supporters on first day



Meetup.com 400 supporters on first day From 8,000 to 159,000 supporters

in 5 months



Meetup.com 400 supporters on first day From 8,000 to 159,000 supporters

in 5 months Raised $5 million in 10 days


Accomplishments through Meetup.com:


Accomplishments through Meetup.com: 1) Supporters came to him


Accomplishments through Meetup.com: 1) Supporters came to him 2) Raised large funds by targeting

large support base and asking for small donations


Benefits from using Meetup.com: 1) Supporters came to him 2) Raised large funds by targeting

large support base and asking for small donations

3) Created the community similar to the Wave Systems community

THE BOTTOM LINE!

THE BOTTOM LINE!

Trippi had managed to lower the cost per body ratio dramatically because Dean’s supporters did all the organizing for him!!!!!!!

THE BOTTOM LINE!

Trippi had managed to lower the cost per body ratio dramatically because Dean’s supporters did all the organizing for him!!!!!!!

I’m $o Cheap!!!

The Bottom Line!!!

Easy to define target market

Mass fundraising Multi-level

organizing Lowers cost/body Anyone can

become a supporter/organizer

The Bottom Line!!!





IE) Jonathan Kreiss Tompkinse

The Bottom Line!!!





IE) Jonathan Kreiss Tompkinse - 14 yrs old

The Bottom Line!!!






Stronger Communities

The Bottom Line!!!






Stronger Communities Emotionally

invested supporters More active, more

passionate

“Trippi” Trends

It’s not just Trippi anymore Jesse Ventura Al Gore Bush Kerry

What Else?

What do you think, are the challenges that this new trend brings to future political campaigning?

What do you think will come next?

Keeping Electronic Voting Honest

Facts about the elections business

Most election officials know very little about computer technology.

Election officials depend heavily on expert advice.

Election officials turn a blind eye to failings in the system.

Facts about Computer Security

Computer security experts know little about little about computer science.

No effective anti-virus software. Anti-virus software is a security threat in

itself.

Facts about Public Trust

An election is not to name the winner, but to convince the losers that they lost.

Discussion of weaknesses in security technology both good and bad.

Facts about Election Fraud

Crooked politicians in past never convicted.

Routine error is common in elections, no matter the technology.

Conclusion

Combining paper ballots, end-to-end cryptographic models, and open source voting systems will help the voting process.

But this is not enough!

Digital Democracy?

Digital Democracy?

Statistics: Nearly 10 Million people are voting via

computer this primary season. 1 in 5 US voters will pick the president by

pressing a button or computer screen.

Digital Democracy?

Effort to establish e-voting operates on the same level as the blind faith characteristic of the dot-com era. Prophesying paper free work places, yet

studies show offices use more paper than they did 10 years ago.

Simplicity of e-voting marred by the errors they are actually producing.

Digital Democracy?

Error Statistics: Florida’s touch-screens: failed to register

134 votes, in a race won by 12 ballots. Security flaws in machines could allow

hackers to alter data undetected. San Diego county: Problems plagued 10%

of voting machines. Alameda county: Machinery problems

drove 1 in 6 voters away.

Digital Democracy?

Conclusion: Situation: “Unintended bugs are impossible to

prevent and intentional back doors are impossible to detect.”

One solution: “We don’t have to make the system 100% secure. What we have to do is make the security bar so high that anybody will say, ‘to heck with that.’”

Consequences: “If people don’t have confidence in the voting systems being used, then they lose faith in the voting process itself.”

politics online by: brooke kristin tim. political organizing in the internet age taking a...

Documents

texas slide

bullshit slide

carter friendly slide

internet slide

victory slide

problem slide

solution slide

straw poll slide