play&win en

We have a solution that allows consumers to play with consumer goods and their distributors using their mobilephone. We have created a secure, reliable and scalable solution. Trough our application server we create and manage 300.000 unique codes that have been used to deliver the services for consumers.

©2012 Millone SRL - All rights reserved

Possible application

Occasional collection of points

Loyalty Collectionpoints

Promotionalcampaignsrelated to the volumespurchase& Vouchers

Promotionalcampaignswith premium"Chance"

Promotionalcampaignswith fixedpremium

"Him & Her"campaignsTreasure Hunt


Target Market

Industry • Food & beverage• non-grocery• clothing & fashion• oil & gas

Distribution- GDO- specialized- shopping centers- outlet- Ho.re.ca- wholesale modern- vending- franchise

Media• TV Channel• Printed Papers• Radio

Eduteinement &Enterteinement• Museums• Zoo• sports facilities• Travel, Hotel• Disco

What is Play&Win

Gioca&Vinci is a mobile app that makes it possible to any retailers to implement a “self Service” loyalty program having customers playing with products sold .

CONSUMERthanks to the application Can “play” with the product purchasedin real time.

RETAILERSGioca&Vinci

allowds reatailres to create “self

service” loyalty program to reward

consumer

On what is Play&Win based

Gioca&Vinci is based on Scratch&Screen a powerful, scalable, reliable Application Sever built to generate and manage unique Codes .


Possible Play&Win Application


One detailed Example

Step 1

A unique code, generated by the application server will be printed on the receipt

Step2

The unique code is scanned by the consumer with «Play&Win»

Step3The customer discovers if he has won and

he has the chance to share with his friends!

BUSINESS MODEL

Direct Sales- DO- GDO- Franchising- Producers Consumable

Goods- Entertainement ,

Editors,- Edutainement

RevenuesWe sell as pay per use of the codes

Indirect Sales (web)- Small & Medium

Shops- E Commerce- Web Editors

A communication instrument with

customersPlay&Win is a reliable and powerful and innovative marketing tool: in fact, the medium allows the opening of a direct communication channel with the end user.The consumer will then be able to receive updates, give his feedbacks, socialize his experiences, participate in contests and collect fidelity points.

And a powerful marketing tool

With Play&Win the reatilers can easily add information about the products, giving to consumer an innovative service and quality.

You will know when a customer buys a product, where the products has been consumed, by whom, and maybe even with which friends, thanks to the integration with social networks. All data collected can be easily integrated with a CRM system.

Photos, videos and extra information can be included in kit and will enrich the experience of the end user


Technology overview


QR code: a means of communication

Scratch & Screen technology uses the QR code as a tool for the collection and transmission of information. At this time the QR code has been chosen for a number of features that make it suitable:

- Stream strong growth- Can hold a lot of information- Affordability- Aesthetics

Our technology, however, is completely independent from the graphical representation of the code: if in the future there will be better tools we could use them without making any changes to our code


Scratch Screen & the unique code

INTRODUCTION

The QR code contains the unique code generated from Scratch & Screen.The process and algorithms for generating the unique code needed to ensure maximum safety and non-replicability of the same neither casual nor fraudulent.To give an idea of the level of complexity of the process used, we note that our technical direction was inspired by the process of issuing visas applied by the Japanese immigration, of course the algorithms and tools used in the process are different.



SAFETY FEATURES

- The ability to replicate the unique code happens to be equal to 1/10 to the 95th powerIn case the code could be randomly replicated, would not be significant, in fact:

- The data is opaque (taken alone has no meaning)- The figure makes sense only in connection with the

information present in the data base at that time- The data is encrypted



FEATURES OF GENERATED CODES

The code is composed of a random part, generated with a high level of sparseness by an algorithm that repeats the sequence after 2 high 635 combinations, and a part of the opaque identification data.A 32-bit long string, containing useful information to the system, is then injected in the generated 256-bit long code.Last, but not least, the S&S server can immediately recognize any malformed code, and take the appropriate defensive countermeasures



FEATURES OF THE DATABASE

-The database is of Big Data, no-SQL type; we use a technique of caching data in RAM that allows the management of distributed parallel servers.-The database allows you to manage Big Data and the interrelation of huge amount of data even from heterogeneous sources, and provides maximum scalability.- The entire system is designed from the origin with a multitenancy approach.

ABOUT US

Matteo Del CornoBDO & Co-Founder

@matteoGETIT

Gianni MilloneCTO & Co-Founder@giannimillone

Loris BattistiniCountry Sales Manager Italia

@slori

Mariacarla MilloneCOO@McMillone

S & S was founded in the fall of2012 within the company Millone

specializing in Shop & OfficeAutomation and Applications

management for both SMEs and large

companies.

The basic idea of Scratch & Screen is

to develop a systembased on an application server

that talks with the devices, regardless of the operating system

they run,allowing the use of sophisticated

toolsin a fast and simple way.

Play&Win is a specialized application based on Scratch &

Screen development platformand application server

Thanks!

play&win en

Technology

code2012 millone srl

qr code

playwin giocavinci

fixed premium2012 millone

hotel disco2012 millone

consumer goods

consumer thanks

customers playwin