If yes, unfortunately this is not enough for mobile apps. To generate results, you need to ensure the your app is well optimized.

Is Your Mobile App Developed?

Google Play Store or Apple Store??

According to 2015 stats from app metrics company App Annie, “There were twice as many downloads from the Google Play store globally as there were from Apple’s App Store”.

Image Source – AndroidAuthority.com

Google Play’s strong download growth was fuelled by emerging markets, namely Brazil, India, Indonesia, Turkey, and Mexico.

This good stats and data define bright future for Google and Android Apps but the question is HOW YOUR APP GETS NOTICED IN PLAY STORE?

Play Store or Apple Store?

Key Factors to Win Battle

And Last but not least SEO

DownloadsFrequency of interaction with the app (CTR)

Number and quality of ratings and commentsSocial ‘proof’

Category

LocalizeGreat UI

Retention

1) Downloads

To rank well, download plays vital role. And if your category is well-known or providing free to download the app, you required enough downloads to rank in a top position. So, promote your page to increase downloads.

2) CTR – Click Through Rate

Same as Google search results, if user search “cab booking app” and click on Olacabs app, then olacab will move higher in the rankings for “cab booking” keyword search.

3) Ratings and Comments

Rating is one of the most crucial things that improve your app’s ranking in the search result and app listing. So, encourage your customers to add reviews and make sure you maintain average 4.0 to 4.5 rating and reply to each reviews to win play store battle. Run contest, use extra incentives, app ratings plug-ins can help you in getting more reviews and ratings.

Beware: There are high chances to getting your app flagged if you add fake reviews in Google play store.

4) Social Proof

You might have noticed G+ icon in your app listing, this states that how many times your app is liked. It is similar to liking a page in Facebook. This is also one of the unique factors that influences an app’s ranking in the Play Store.

5) Category

Choosing a correct and most suitable category for your app can do wonders. So, best thing to find appropriate category is to check your competitors listing and do placement in the same.

6) Retention

Google play store keep an eye on daily app installs/ uninstalls and how long your app stays in your user’s mobile afters installing and before uninstalling. Also, is your user engaged with your app? So, retention is also important factor to rank well. Push Notifications about deals, coupons, discounts and sales is one of the effective ways to retain customers and keep them engaged.

7) Localize

If your targeted audience speaks regional or language other than English, consider adapting that language. By doing so, you can increase both adoption and conversion, as more customers find your app using keywords in their regional or national language and find easy to use after download in their own language.

8) Great UI

It’s annoying when user want to buy something but unable to proceed because of the complex App UI. So, do several UI testing before you make your app live. Do competitors’ app analysis and find out users needs and their preferences.

And SEO (Rich Product Copy)

Here we are taking OhoShop Grocery App as an example to understand more.

SEO

Title:Your app title is not just representing your app name but it will help you to grab traffic so it must be unique, creative and at the same time keyword rich. In this example, grocery app is a keyword while OhoShop is a brand and entire title is short and unique so this way you can name your app.

Keywords:Insert keywords which are most relevant. Do not repeat keywords again and use them to optimize your listing so no keyword stuffing.

SEO

Description: Use this as your product description because after search on play store, user is landed to relevant result. So, give all the details which user is looking for such as features, benefits, how to or any information which can appeal users and help in downloading an app.

SEO

Icons:Icon represents your app so it must be bright, unique and should stand out from the crowd. Do well competitors research and create which identify your brand.

SEO

Screenshots and Videos:Screenshots and videos do not only help in improving ranking but they also help to visualize app before downloading. So, this way it help to increase downloads. It should visualize all the key features of the app and various screenshots of shopping cart steps.

Lastly,

Making an app which can give maximum ROI is every developer’s dream but it relies on many factors. So, always stay up to date with new ASO techniques, keep optimizing your app accordingly so there is a good chance to win a battle.

Ohoshop.in is venture of Rightway Solutions. It is a mCommerce platform from where users can launch mobile app for their store, upload their catalogs, customize their app and sell their products to customers within 24 hours. Free Trial is available. Contact us now. 

Email: info@ohoshop.in Web: http://www.ohoshop.in

About Ohoshop

Ahmedabad :603/604, Parshwanath ESquareCorporate Road,Near Prahalad Nagar Garden,Satellite, Ahmedabad – 380015Gujarat, IndiaPhone: +91-79-40037106

Bangalore: Ricoh Business Zone Bangalore,#99 & 100 Prestige Tower,Residency Road, Bangalore - 560025Karnataka, IndiaPhone: +91-80-49124012

Locations:

All images and logos in this presentation are their own property.

http://thenextweb.com/apps/2016/01/20/google-play-had-twice-as-many-app-downloads-as-apples-app-store-in-2015/#gref

http://venturebeat.com/2016/01/20/app-annie-2015-google-play-saw-100-more-downloads-than-the-ios-app-store-but-apple-generated-75-more-revenue/

https://www.appannie.com/

https://play.google.com/store/apps/details?id=com.ohoshop.sampleappgrocery

https://play.google.com/store/apps/details?id=com.olacabs.customer

https://www.ometria.com/blog/to-web-push-notifications-ecommerce

http://www.appbrain.com/stats/android-market-app-categories

https://support.google.com/googleplay/android-developer/answer/1078870

References: