planning ecommerce budget
DESCRIPTION
This lecture covers key costs and ecommerce components to consider when identifying expenses for building or improving an ecommerce site.TRANSCRIPT
Hajrë Hyseni, University of Hertfordshire
Dec 2011
eCommerce Budgets
1
Wednesday, 14 December 11
Project planningProject planningCreative, technical, integration, budgeting, testing and
promotion
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
2
Wednesday, 14 December 11
Project planningProject planningCreative, technical, integration, budgeting, testing and
promotion
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
√
2
Wednesday, 14 December 11
Project planningProject planningCreative, technical, integration, budgeting, testing and
promotion
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
√
√
2
Wednesday, 14 December 11
Project planningProject planningCreative, technical, integration, budgeting, testing and
promotion
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
√
√
√
2
Wednesday, 14 December 11
Project planningProject planningCreative, technical, integration, budgeting, testing and
promotion
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
√
√
√
√
2
Wednesday, 14 December 11
Project planningProject planningCreative, technical, integration, budgeting, testing and
promotion
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
√
√
√
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2
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Wednesday, 14 December 11
Project planningProject planningCreative, technical, integration, budgeting, testing and
promotion
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
√
√
√
√
2
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Wednesday, 14 December 11
3
Project planningProject planningProduct modelling and database design
Promotion design and logic
Design of decision support tools to help shoppers select, choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
Wednesday, 14 December 11
3
Project planningProject planningProduct modelling and database design
Promotion design and logic
Design of decision support tools to help shoppers select, choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
√
Wednesday, 14 December 11
3
Project planningProject planningProduct modelling and database design
Promotion design and logic
Design of decision support tools to help shoppers select, choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
√
√
Wednesday, 14 December 11
3
Project planningProject planningProduct modelling and database design
Promotion design and logic
Design of decision support tools to help shoppers select, choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
√
√
√
Wednesday, 14 December 11
3
Project planningProject planningProduct modelling and database design
Promotion design and logic
Design of decision support tools to help shoppers select, choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
√
√
√
√
Wednesday, 14 December 11
3
Project planningProject planningProduct modelling and database design
Promotion design and logic
Design of decision support tools to help shoppers select, choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
√
√
√
√
√
Wednesday, 14 December 11
3
Project planningProject planningProduct modelling and database design
Promotion design and logic
Design of decision support tools to help shoppers select, choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
√
√
√
√
√
√
Wednesday, 14 December 11
4
Project planningProject planningAnalysis of business logic (selling, fulfilment, returns)
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
Wednesday, 14 December 11
4
Project planningProject planningAnalysis of business logic (selling, fulfilment, returns)
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
√
Wednesday, 14 December 11
4
Project planningProject planningAnalysis of business logic (selling, fulfilment, returns)
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
√
√
Wednesday, 14 December 11
4
Project planningProject planningAnalysis of business logic (selling, fulfilment, returns)
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
√
√
√
Wednesday, 14 December 11
4
Project planningProject planningAnalysis of business logic (selling, fulfilment, returns)
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
√
√
√
√
Wednesday, 14 December 11
4
Project planningProject planningAnalysis of business logic (selling, fulfilment, returns)
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
√
√
√
√
√
Wednesday, 14 December 11
4
Project planningProject planningAnalysis of business logic (selling, fulfilment, returns)
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
√
√
√
√
√
√
Wednesday, 14 December 11
5
Project planningProject planningDesign of testing regime and tools
Implementation within shopping software, CMS or from scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
Wednesday, 14 December 11
5
Project planningProject planningDesign of testing regime and tools
Implementation within shopping software, CMS or from scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
√
Wednesday, 14 December 11
5
Project planningProject planningDesign of testing regime and tools
Implementation within shopping software, CMS or from scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
√
√
Wednesday, 14 December 11
5
Project planningProject planningDesign of testing regime and tools
Implementation within shopping software, CMS or from scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
√
√
√
Wednesday, 14 December 11
5
Project planningProject planningDesign of testing regime and tools
Implementation within shopping software, CMS or from scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
√
√
√
√
Wednesday, 14 December 11
5
Project planningProject planningDesign of testing regime and tools
Implementation within shopping software, CMS or from scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
√
√
√
√
√
Wednesday, 14 December 11
5
Project planningProject planningDesign of testing regime and tools
Implementation within shopping software, CMS or from scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
√
√
√
√
√
√
Wednesday, 14 December 11
6
Ways of making the project cheaper?Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
Wednesday, 14 December 11
6
Ways of making the project cheaper?Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
√
Wednesday, 14 December 11
6
Ways of making the project cheaper?Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
√√
Wednesday, 14 December 11
6
Ways of making the project cheaper?Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
√√√
Wednesday, 14 December 11
6
Ways of making the project cheaper?Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
√√√√
Wednesday, 14 December 11
6
Ways of making the project cheaper?Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
√√√√√
Wednesday, 14 December 11
6
Ways of making the project cheaper?Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
√√√√√√
Wednesday, 14 December 11
6
Ways of making the project cheaper?Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
√√√√√√√
Wednesday, 14 December 11
7
How much does a day cost?How much does a day cost?
Suppose a member of staff costs £25,000
National insurance adds 12.8% £3,200
Recruitment adds 15% £3750
Share of rent adds £2,500
Share of bandwidth, computer, desk etc adds £2,500
Other costs (stationary, telephones, travel, entertainment) adds
£2,500
Total other costs (57% oncosts) £14,450
Wednesday, 14 December 11
8
Total cost per day around £200 (and remember that billing for every day is hard)
Wednesday, 14 December 11
9
Most people cost much more:
sales (£60k)
project managers (£30-40k)
creative director(£60k+)sys admin
(£35-45k)
design(£30-40k+)
programming(£40k)
project managers (£30-40k)
twitter manager(£35-45k)
Wednesday, 14 December 11
10
What do most companies charge?
Blended rates (across all staff) range from £600 - £1200+
per day
Wednesday, 14 December 11
11
Q/A
Wednesday, 14 December 11