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Page 1: Pinterest brands

for brands

Page 2: Pinterest brands

Pinterest Joins Twitter And Facebook As The Newest Self-Expression Engine -

Page 3: Pinterest brands

What  is  it?  Pinterest is a virtual pinboard which allows users to organize and share beautiful and interesting content they find on the web.

Page 4: Pinterest brands

What  is  it?    (business  edition)  

It’s a beautiful platform for storing and sharing your brand’s images which helps drive traffic to your company website or even help sell products

Page 5: Pinterest brands

Mission    Pinterest’s goal is to connect everyone in the world through the 'things' they find interesting.

Page 6: Pinterest brands

Pinterest  states;  People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.

Page 7: Pinterest brands

How  does  it  work?  

Create or upload a pin with an image or video

Create a pinboard of your interest, categorize all your pins and start sharing

Follow people or just the pinboards you like

Page 8: Pinterest brands

Users can follow what’s relevant or interesting to them, not everything friends share

Page 9: Pinterest brands

Users  can  also  pin  on  the  go  

Page 10: Pinterest brands

Functions?  Users can pin, re-pin, follow, like and create boards of interests.

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Hot  for  Brands?  

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More  than  10  million  unique  pinners  

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Fastest  Growth  in  Internet  History  

Launched in 2010 Pinterest is the fastest growing web site in the US. in all categories (except for services like Google+ and Yahoo which have a user base)

Page 14: Pinterest brands

Hot  for  Business?  •  Pinterest is driving more traffic to brand sites than

YouTube, LinkedIn and Google+ combined! (shareaholic)

•  In the last 6 months ideeli.com saw %446 increase in traffic driven through pinterest

Page 15: Pinterest brands

Sample  Brand  ProHiles  

Page 16: Pinterest brands

Brand  ProHiles  •  Companies from all industries, publishing to food/drink,

automotive to clothing and others can share cool and inspiring images of all kinds.

•  Pleasing graphics, goods, inspirational images or simply a wow effect could make a Pinteresting Brand for users worldwide.

•  Think great products, inspirations, corporate and social responsibility

Page 17: Pinterest brands

Mashable  •  Think of mashable! now remove the long articles

•  Shares gadgets, web humor, infographics, social media and much more

Page 18: Pinterest brands

Mashable  

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Shopping  Sites  •  Shopping sites could easily integrate items to Pinterest and

drive both traffic to their site and lead to purchase

•  Take Etsy, an online handmade/vintage shopping site

•  Brand profile already has over 40.000 followers

•  Etsy shares purchasable items, gift ideas and inspirations

•  Price tagged images are directly linked to purchase

Page 20: Pinterest brands

Etsy  

Page 21: Pinterest brands

General  Electric  •  GE develops technologies that lead to better life

•  Company shares inspiring images, incredible machines, appliances manufactured and even corporate projects like #whatworks

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General  Electric  

Page 23: Pinterest brands

Fashion  Brands  •  I think there are tremendous opportunities for Fashion

brands with Pinterest

•  An industry made of colors, fabric, inspiration, celebrity and trends seems like a perfect fit

Page 24: Pinterest brands

Fashion  Brands  

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University  ProHiles  Imagine what it’d be like for students if they had the chance to take a detailed look at college life before they applied without having to signup for a campus tour

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UCLA  

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Take  aways  •  Great potential for retailers

•  Boost your brand image by sharing cool but relevant images

•  If you have a catalogue this is one opportunity to digitize it

•  Inspire people and generate a viral effect

•  Generate lead, find out what’s interesting for users

•  Never SPAM your followers

•  Share what’s interesting and drive traffic to your website

•  Pin, re-pin and like other users’ images that you find relevant

•  Brands that only share own content are uninteresting

•  Keep in mind, social network rules apply

Page 28: Pinterest brands

pinterest.com/bulentkeles | twitter.com/bulentkeles | slideshare.net/bulentkeles | linkedin.com/in/bulentkeles

Thank  You  You may also be interested in Facebook Timeline for Brands

Bulent Keles