Issue #62August 3rd 2016

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Dsquared2 encore in Paris

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JF Rey turns 30The French brand is celebrating 30 years of creativity with “1985” exclusive line

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Delocalisation, detaxation and new strategic agreements among the greatest opportunities for the Italian market

Brexit and Italy

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| Issue #62 | August 3rd 2016

Livio Vaninetti, Director Italy of Frost & Sullivan – an American consulting firm – analyzes possible scenarios in the Italian market after Brexit.

“In Italy there is wide consensus regarding the negative impact that Brexit will have on British and European economy, both in the short and in the long term, but there is much disagreement about the size and intensity of such impact.On the other hand, Italy is among the countries which are less vulnerable to the exit of the UK from the European Union, considering factors such as exports of goods and services towards the UK (currently around 3 per cent of the national GDP), bidirectional emigration fluxes, and credits of the financial sector.However, it is only natural to expect an impact on the prices of Italian companies in the stock exchange as well as on the spread in the short and medium term, due to the general instability of the markets caused by the Italian national debt. We must also consider the potential risk of emulative effects from other EU countries.The main opportunities that Brexit could generate for Italian companies are three: 1) In the coming years, it is likely that a partial delocalisation of international organisations from the UK towards the EU will take place – in particular, manufacturing activities that use the UK as a gateway to the EU. An example is digital platforms operating in the e-commerce and e-economy space, which are hardly likely to remain outside the EU and continue to have access to the invaluable BCE guarantees. The presence of technological districts in Italy, filled with companies that are particularly innovative in their niche, possible government agreements regarding detaxation for international companies that wish to relocate to Italy, in addition to the quality of life in our country, could be trump cards in this process.

2) The long term effects of Brexit could be paradoxically positive, resulting in a more united Europe focused on ensuring better prospects for growth and employment. Italy would have all the necessary credentials to play a key role in this new scenario. In addition, with one less political competitor at the European table, Italy would be able to push even more favourable agreements and conditions for Italian companies operating in the EU context.3) Italy’s role in exports and in the development plans of EU peripheral countries could be even greater than before, particularly in Eastern Europe. Brexit could lead to a revitalisation of relations with Russia and to a further expansion of the EU towards Eastern Europe. The impact on Italy would certainly be positive, especially in strong sectors

such as Made in Italy, luxury, transportation, naval, pharma, and food & beverage.What do Italian companies have to do in order to seize these opportunities? While not overlooking the risks and costs in the medium term, the key in such challenges is the speed at which our companies and government will be able to respond. Several companies will have to revise their strategic plans and carefully evaluate the direct and indirect impacts. They will also have to consider what will change outside the EU, for example in respect to countries with which the UK signed agreements through the EU that, in the future, will no longer be valid.Certainly, those who want to take advantage of these new dynamics must move quickly and analyse the different scenarios in order to make quick decisions based on thorough, all-round information”.

Brexit and Italy

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| Issue #62 | August 3rd 2016

In occasion of Milan’s Men Fashion Week, Saturnino Eye Wear is Pal Zileri’s partner for the Spring/Summer collection 2017.The eyewear that complete the looks are the result of a collaboration between the men’s apparel brand and Saturnino Eye Wear that, for the occasion, is reinterpreting two iconic eye pieces. Meta Jupiter and Meta Venus combine top quality acetate to musically inspired details: small peculiarities like the crossbar’s extremity that depicts the shape of a plectrum, or the bass’s chords that are used as a bridge to join the two lenses.The models were prosed in black, green, havana and cool grey, with either silver mirrored lenses or demo lenses.

Saturnino Eye Wear on a Catwalk with Pal Zileri

In 2015 the Vista Eyewear overall turnover came close to 5 million Euros and the Mad in Italy brand saw an increase of more than 14% on the Italian market over 2014. “In the first six months of this year we obtained growth of sales in Italy of 10% over the same period the last year” stressed Luca Marinello, Sales Director Italy for Vista Eyewear. “The goal is to close 2016 with +25% despite the difficult global situation, with terrorist attacks and bank instability, that is affecting consumer spending and introducing strong variability into the eyeglasses market”. The company have expanded also the sales network with the goal of reaching 10% of the almost 10,000 optical centers present in Italy. Marinello has also unveiled the new Mad in Italy UP collection, to be presented in September. The protagonists will be avant-garde materials like nylon and titanium, comfortable systems like screw-less hinges, the absence of welds and nickel.

Growth continues for Vista Eyewear

A capsule collection for Jean-Michel BasquiatTwo unique models

of Fiat 500 electric, personalized by Garage Italia Customs and FCA in order to recall the themes of global warming and environmental protection, were auctioned off on 20th

July at the charity Gala organized by the Leonardo DiCaprio Foundation in St. Tropez. The Sea Ice and Wild cars were made using eco-sustainable and recyclable materials, just like the Italia Independent limited edition glasses received by all guests. The two cars were auctioned for 300.000 euros (Sea Ice) and 250.000 euros (Wild). The classic-shaped glasses have a plain colour front and are characterised by an opaque finishing. There are digitally printed patterns on the temples recalling the three environmental themes in which the Leonardo DiCaprio Foundation is actively involved: the safeguarding of the oceans, the protection of biodiversity and the safeguarding of forests.

Etnia Barcelona - the made in Spain brand that wrote its history by collaborating with iconic personalities in the world of art and photography - has dedicated a capsule collection to Jean-Michel Basquiat, an American writer and artist who was one of the major exponents of graffiti in the United States.Etnia Barcelona has mixed the world of graffiti with America’s popular music culture composed of jazz, rap and punk, translating it into an exclusive collection of sunglasses composed of three models depicting three original works by the American artist: Fallen Angel (1981), Glenn (1984) and In This Case (1983).The collection has one common denominator, the detail of the three-pointed crown, the artistic legacy of the writer from the Big Apple.

A charity auction for Italia Independent

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| Issue #62 | August 3rd 2016

Marco Dall'Oglio President (confimed) Camera Italiana Buyer ModaGiacomo Ferraris CEO Roberto CavalliWendy Kahn CEO & Brand President Stuart WeitzmanTimothy Mayhew CEO Luxury Optical HoldingsRaf Simons Creative Director Calvin KleinDiane von Furtstenberg President (confirmed) Council of Fashion Designers of America

Area98 is strengthening its distribution in a number of European countries. The company has teamed up with Funk Designs in the UK and Ireland, for the Coco Song, La Matta and Oliviero Contini collections. The Kaos brand is being managed temporarily by the Area98 headquarters. In both the German and French-speaking areas of Switzerland, exclusive agent Hermann Geiger, who has already been working with the Coco Song and Robert Rüdger collections for the last year, has expanded his portfolio with La Matta, Kaos, Oliviero Contini and Genesis Easy as of 1 July 2016. The area of Ticino is run by Antonella Marzo, who has been the exclusive agent for Coco Song, La Matta and Oliviero Contini since last spring. Marina Palacios Fernandez is the exclusive agent for Kaos, La Matta, Oliviero Contini and Genesis Easy in Catalonia and for all lines in Andorra. In Spain, Coco Song and Robert Rüdger are distributed through Vision Lent. The same two lines are now proposed by the distributor Naturel Optik in Turkey. In France the Coco

Song and Robert Rüdger brands are directly managed by 7 agents who are active throughout the country and overseas (Dom-Tom), while Kaos, La Matta, Genesis Easy and Oliviero Contini continue to be distributed by Art Monium.

Elaborate high-fashion styles, pure and radical silhouettes and the raw aesthetic of classic forms with an unfinished surface come together in the 2016 Mykita + Maison Margiela campaign. Every pair, a strong modern statement. Star of the new campaign is Transfer 003 model. The explicitly round shape bears the irregular texture and mineral vein pattern of natural stone, which has been etched and meticulously lacquered by hand on to the stainless steel frame. Flat lenses add to the avant-garde aesthetic of this high-fashion eyewear.

A timeless line

Area98 to strengthens direct distribution in Europe

Jean-François Rey is celebrating 30 years of creativity with an exclusive line: 1985. It relaunches his most emblematic models which, thirty years later, are still current and timeless. The DNA and vintage codes of the line are are preserved and updated with today’s comfort and technology. “In the 1980s, artists were honored and had a great deal of freedom to create without limits, without constraints. Anything was possible. Every eccentricity was allowed. Nightlife and the legendary Parisian clubs like the Palace and the Bains Douches where I used to hang out electrified the creative world. I was lucky to live during New Wave and the night-clubbing era,” explains the designer.The collection revolves around 25 models: 8 prescription glasses and 17 sunglasses.

New Mykita-Maison Margiela campaign

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Design, fashion & lifestyle

After the opening of the first flagship in Paris in 2011, Dsquared2 marked another important milestone with renewing its presence with a second flagship store located in the sophisticated and artistic Rive Gauche.The store concept is born from a collaboration between Dean and Dan Caten owners and creative directors of Dsquared2 and the Milanese architectural firm storageassociati. Spread out over two floors and 2500 square feet, the high-end offerings are displayed on sleek glass shelves in champagne color with black outline. In the women’s area, pink velvet armchairs and ocher yellow silk wool carpets characterize the space whereas in the men’s area black leather armchairs and brown silk wool carpets. Warm and light colors enlighten the interior of the boutique and the walls alongside

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Uniqueness, craftsmanship and color are the distinctive features of Ultra Limited, the all-Italian brand that appeared on the eyewear scene a few years ago with its very colorful sun and optical glasses. Backed up by success, it decided to expand its product portfolio

with its first line of leather goods. Currently, there are three models in full grain calfskin (Gina, Marcello and Sofia), which were made by the legendary Veneto tanneries. The bags were designed to satisfy an exacting public in search of unique status symbols objects. At present, the collection is available exclusively at major, select optical centers, worldwide.

| Issue #62 | August 3rd 2016

Rubber recycled from end-of-life tyres has become part of the international architectural state-of-the-art at Maxxi in Rome, with the winning installation of Yap 2016, the Young Architects Program, born to promote and support youth architecture, organized by Maxxi. This year’s winner is the Milan architectural collective Parasite 2.0, with the installation “Maxxi Temporary School: The museum is a school. A school is a battleground” created with the collaboration of Ecopneus. Over 300 end-of-life tyres, recycled in the form of rubber granules, were recovered to create it, and used to create the flooring and imaginative scenery. This setting will host, until October 28, the Roman events in the Maxxi museum piazza, reproducing a natural context that is now long gone as a tool for reflection and criticism of the most important topics of our times.

Hosted in Hall 1 - The Italian Stone Theatre, the exhibition 50 Years of Living Marble, set to be on stage from 28 September to 1 October during the fair Marmomacc in Verona, is a new historical retrospective of Italian stone product design. Since the 1960s, numerous objects in marble were included in the catalogues of leading Italian design brands boasting such prestigious signatures as Tobia Scarpa, Gae Aulenti, Angelo Mangiarotti, Achille and Pier Giacomo Castiglioni, Sergio Asti, Sottsass Associati, Michele De Lucchi, Mario Bellini, Enzo Mari, Karim Rashid, Zaha Hadid, Alessandro Mendini, Antonia Astori, Paolo Ulian, Claudio Silvestrin and Raffaello Galiotto. The event is curated by architect Vincenzo Pavan and will be set off by a catalogue, video and a conference.

Multicolor DNA

Recycled tyre rubber as symbol of state-of-the-art architecture

Dsquared2 encore in Paris

Paolo Ulian Comb Library 2014, for Robot City ©enricoamici_Robot City

50 Years of marble history on show in Verona