peter hajdu cisco south east europe february, 2015 cisco: quo vadis?
TRANSCRIPT
Cisco Confidential 2C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved.
The remarkable story of Ice…
Frederic TudorThe “King of Ice”1783-1864
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The remarkable story of Ice…
Vintage Ice BoxDeveloped around 1860sand common until 1940s
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The remarkable story of Ice…
Electric Refrigerator1920s on
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The remarkable story of Ice…
Smart Fridge 2000s on
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The remarkable story of Ice…
Smart everything 2000s on
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Industry 1.0Steam
Industry 3.0AutomationIndustry 2.0
Electricity
Industry 4.0Digital
everything
Why?… this is why
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Social Mobile Data Cloud
Disruptors of today
8
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Integrated Operations
Center
Grid
Ambulances
StadiumHospital
Optimization
CommsNetwork
Optimization
Home Energy
Management
Digital Signage
Traffic FlowOptimization
FactoryOptimization
LogisticsOptimization
TrafficCamerasAutomated
Car System
A City, Country, Company with a Digital OverlayConnected Over Industry Standard Platforms
Intelligent Medical Devices
Connected
Cloud andServices
IoE Platform+
Smart
FACTORY
HIGHWAY
CITY
HOSPITAL
FACTORYSMARTCITY
SMART
HOSPITALSMART
Intelligent
Connected
HIGHWAYSMART
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Accelerate @ openBerlin
StartUP Partners CustomersOpen Community
Accelerate IoE startup ecosystem
Funding, mentorship, development and
joint GTM
IoT Community to make ideas real
Connect skilled enthusiasts and get
the work done
+WW Showcase of
IoT in Manufacturing and
Transportation/Logistics
Rapid prototyping
Build Together Vertical Solutions with clear Business Outcomes
Disruptive Innovations
+ +
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Disrupt @ challengeup.eu
11
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Pace of Change is Accelerating
Cloud AppsMobile Big Data & Analytics
IoT
By 2017, 90% of internet users will
access via a mobile device
2014, 74% of enterprises
have a hybrid cloud strategy
50B autonomous connected devices by
2020
180B mobile application
downloads in 2015
Until 2020 the amount of data
will double every 2 years
Cisco Confidential 14C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Evolution of the Internet
ConnectivityDigital Access
ImmersiveExperiences
Digital Interactions
NetworkedEconomy
Digital BusinessProcesses
Internet ofEverything
Digitizethe World
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One of the “killer apps”
www.sensity.com
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Cloud
16
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IOT &Cloud
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 17
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Applications
Things
App EnablementWorkflow / Rules Engine
Event Management
Video Sensing
Data Normalization and Modeling
Protocol Mediation
Enterprise App Integration
InfrastructureSoftware Defined Networking
Network Compute Storage
Applications
App EnablementWorkflow / Rules Engine
Event Management
Video Sensing
Data Normalization and Modeling
Protocol Mediation
Enterprise App Integration
Cloud and Fog
Analytics
Security andIdentity Management
Open andProgrammability
(APIs)
Ease of useand Management
InfrastructureSoftware Defined Networking
Network Compute Storage
Things
FOG
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Not All Cloud Services Are Equal
In The Cloud Market…
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The issue today with cloud…
5-10XCloud services typically purchased without IT involvement (Cisco)V
isib
ilit
y
50%Global 1000 companies that will have customer data stored in the public cloud by 2016 (Gartner)
Ris
k
90%Percentage of IT expenditures spent outside of IT budget by 2020 (Gartner)
Cost
Cisco Confidential 21C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved.
World of Cloud Islands (2000s)
Each Cloud is custombuilt with no consistent
APIs
Intercloud
Connected for application acceleration with Open
APIs
The Intercloud
Intercloud
Web-scale | Automated | Open, Secure, Hybrid
InternetIslands of Isolated PC LAN Networks (1990s)
Multiple LANs usingmultitude of protocols
The Internet
Connected using IndustryStandard IP protocol
IP Based | Open Standards
We have done this before
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Cisco Intercloud Strategy
Intercloud
EnterprisePrivateClouds
Public Clouds
IntercloudPartners Cloud Services &
Applications
HCS
IaaS
PaaSMicrosoftSuite aaS
DRaaS
Enterprise Workloads
Native CloudApplications
Big Data &Analytics
Collaboration & Video
Meraki
Analytics
WebEx
Security
Energy Management
HANA aaS
vDesktop aaS
APIs
Portal
APIs
APIs
Intercloud Fabric