Persuasive and Propaganda Techniques!

Propaganda Techniques (emotional manipulation)

1. Bandwagon - convincing people to do something because “_________________ is

doing it” or because “the ________________________ people are doing it” (____________

pressure)

Example Used: _________________________________________

Why Bandwagon is not the most logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

2. Emotional Appeal—using _________________________ words to appeal to your

______________________ (comfort, fear, happiness, pity, humor, etc.).

Example Used:_____________________________________________

*Why Emotional Appeal is not the most logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

3. Repetition--___________________ an _______________ or the ______________ of

a product many times.

Example Used:_____________________________________________

*Why Repetition is not the most logical, relevant, or effective way to persuade:

Name_____________________________________

___________________________________________________________________________

___________________________________________________________________________

4. Testimonial – when a _____________________ person or public

______________________ is used to promote or ________________ a product

Example Used:_____________________________________________

*Why Testimonial is not the most logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

5. Name calling—criticizing or _______________________ a person or product with

little _________________________________.

Example Used:_____________________________________________

*Why Name Calling is not the most logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

6. Bribery—when you try to gain _________________________ for your idea or product

by offering ___________________ (________________, free _____________, etc.)

Example Used:_____________________________________________

*Why Bribery is not the most logical, relevant, or effective way to persuade:

Name_____________________________________

___________________________________________________________________________

___________________________________________________________________________

7. Faulty Cause & Effect—when you are led to _______________________ that

one ___________________________ caused _____________________ even though there is

no ____________________________ connection.

Example Used:_____________________________________________

*Why Faulty C & E is not the most logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

8. Plain Folks—showing how a _________________________ (or

__________________________) relates to the _______________________, everyday

_________________.

Example Used:_____________________________________________

*Why Plain Folks is not the most logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

Name_____________________________________

Persuasive Techniques (uses facts and opinions)

9. Logical Appeal—using ___________________ and ____________________ to

appeal to your mind and _____________________.

Example used: ____________________________________________

*Why Logical Appeal IS a logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

BUT YOU HAVE TO ASK YOURSELF____________________________________________

10. Expert Opinion—using an ________________________ (professional) to

___________________________ an idea or product.

Example Used:_____________________________________________

*Why Expert Opinion IS a logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

BUT YOU HAVE TO ASK YOURSELF____________________________________________

11. Rhetorical Question—asking a ____________________ you don’t expect to be

________________________________.

Example Used:_____________________________________________

*Why Rhetorical Question IS a logical, relevant, or effective way to persuade:

Name_____________________________________

___________________________________________________________________________

___________________________________________________________________________

12. Allusion—when you make a _______________________ to a famous

_________________/_____________________/idea from literature, art,

_________________________, movies, or TV.

Example Used:_____________________________________________

*Why Allusion IS SOMETIMES a logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

13. Statistics—using factual _______________, fractions, or ________________ to

emphasize the ________________ or _________________ aspects of a product, item, or idea

Example Used:_____________________________________________

*Why Statistics IS a logical, relevant, or effective way to persuade:

___________________________________________________________________________

___________________________________________________________________________

BUT YOU HAVE TO ASK YOURSELF____________________________________________

**Emotional Appeal is also a persuasive technique when used

along with facts, so it can be used effectively if it is not trying to

manipulate others or lie to them.

Name_____________________________________