Propaganda Techniques•Bandwagon Technique•Testimonial•generalities•Name calling•Plain Folks•Snob Appeal •Transfer

Bandwagon Technique

•Everyone is doing it! You should too!!!

Testimonial• Testimonials are

quotations or endorsements which connect a famous or respectable person with a product or item.

Glittering generalities

•Use “loaded” words like . . . – new– improved– best

Name Calling Smears or damages an Smears or damages an

opponentopponent

Often used by politiciansOften used by politicians

In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."

Snob Appeal•aims to flatter

•Makes insinuation that this product is better than others.

•“avant garde” ahead of the times.

The ultimate driving machineLexus sports car

Plain Folks• Makes the leaders look like Plain folks (mom and pop

style).- a convincing method to

show they are just common people.

- Opposite of snob appeal                                                             

Transfer

                   

-Feelings (good or bad)are transferred to something else.

Transfer tries to make you view something in the same way as they view something else.

In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

PRACTICE:1. What type of propaganda technique is

used in the following ad?A. Bandwagon

B. Glittering generalizes

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Transfer

2. What type of propaganda technique is used in the following

ad?

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Transfer

3.

4. What type of propaganda technique is used in the

following ad?A. BandwagonB. Glittering generalities C. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer

5. What type of propaganda technique is used in the following ad?

A. BandwagonB. Glittering generalities C. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer

6. What type of propaganda technique is used in the following ad?

A. Bandwagon

B. Glittering generalities

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Transfer

7. What type of propaganda technique is used in the following ad?

A. BandwagonB. Glittering

generalitiesC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer

8. What type of propaganda technique is used in the following ad?

A. BandwagonB. Glittering

generalities C. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer

9. What type of propaganda technique is used in the following ad?

A. BandwagonB. Glittering generalities C. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Transfer

10. What type of propaganda technique is used in the following ad?

                          

A. Bandwagon

B. Glittering generalities

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Transfer

11. What type of propaganda is this?

A. Bandwagon

B. Glittering generalities

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Transfer

12. What type of propaganda is this?

A. Bandwagon

B. Glittering generalities

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Transfer

13. What type of propaganda is this?

A. Bandwagon

B. Glittering generalities

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Transfer

14. What type of propaganda is this?

A. Bandwagon

B. Glittering generalites

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Transfer

1.B.2. C3. C4. D5. A6. C7. B8. b

9. a10. F11. C12.D13 F14. b

Persuasion categories

Pathos: using emotion to persuade– propaganda, images, stories, flattery,– Starving children commercials

.

Persuasion categories

Ethos: Using morals or ethics to persuade.

– Showing the person has the experience to speak ( street credit)

– Obama was raised middle class, people will listen to him when he speaks of the problems of the middle class

Persuasion categories

• Logos: using logic to persuade.– Cited facts or statistics– America has an obesity problem. 45%

of elementary age children are over weight.