Using Propaganda Techniques

What is propaganda?

Using different methods to manipulate people into accepting an idea.Propaganda can influence a person’s emotions, opinions, attitudes, and behavior.Propaganda is used by the military, media, advertisers, and politicians.The goal is to persuade people to accept an idea.

What are the different propaganda techniques used to persuade people? Bandwagon

TestimonialsPlain FolksRepetitionTransferEmotional WordsName CallingFaculty Cause and EffectsCompare and Contrast

Bandwagon- “Join the crowd”

This technique tries to persuade everyone to join in and do the same thing.Example-Mc Donald’s 99 billion served

How are these images examples of the bandwagon technique?

Testimonial-

This technique uses an important person or famous figure to endorse a product.Example-George Clooney selling coffee.

How are these images examples of testimonials?

Plain Folk

This technique uses normal people to promote a product or support a particular idea.Example- supporting the war

How are these images examples of Plain Folk?

Repetition

This technique uses a name, keyword, or phrases repeatedly.Example-Using the word tide over and over again.

How are these images examples of Repetition?

TransferThis technique transfers good feelings, looks, or ideas to the person for whom the product is intended.Symbols like the cross or flag are used in this technique.Example- using American Revolution soldiers to get support for the World War II soldiers

How are these images examples of Transfer?

Emotional Words

This technique uses words to evoke positive feelings, for example, words like luxury, beautiful, paradise, or economical.Example-Using the image of someone dying from smoking would convey a sad message.

How are these images examples of Emotional Words?

How are these images examples of Name-calling?

This technique uses negative words to create an unfavorable opinion of the competition in the viewer’s mind.Example-one soup company is stating that their product is much better because of they have better ingredients.

How are these images examples of Name-calling?

How are these images examples of Faculty cause and effect?

This technique uses a product that is credited with a positive result.

How are these images examples of Faulty Cause and Effect?

How are these images examples of Compare and Contrast?

This technique leads the viewer to believe one product is better than another, although no real proof is offered.Example-This image conveys the differences between the Democratic Party and Republican Party.

How are these images examples of Compare and Contrast?

Sources

Carrie Crisman Oorlog-http://cc136.k12.sd.usDebbie Ray-www.aacps.org