social media serving freq for personal branding

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Social Media serving frequency for Personal Branding Personal Branding

Post on 19-Oct-2014

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Its not just about creating accounts in all social networks. Its about identifying the ones which can help your business.

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Page 1: Social Media Serving Freq for Personal Branding

Social Media serving frequency forPersonal BrandingPersonal Branding

Page 2: Social Media Serving Freq for Personal Branding

A Bit of ME

Personal Branding Practitioner

A Social Media Enthusiasm

Owner of Pingfans, Social Network and Online Community Consultant

Founder, FreSh (freedom of sharing)

Page 3: Social Media Serving Freq for Personal Branding

Tempting Foods…Tempting Foods…I want to eat all… (is it good for me?)

Page 4: Social Media Serving Freq for Personal Branding

If.. SOCIAL MEDIA is A FOODI want to each it every hour (is it good for me?)I want to each it every hour.. (is it good for me?)

Page 5: Social Media Serving Freq for Personal Branding

Which one you choose to eat?Ehm How about All I can eat?Ehm.. How about.. All I can eat?

Page 6: Social Media Serving Freq for Personal Branding

The SOCIAL MEDIA hypermarketvery huge diversity with a lot of rules.. No one can use all at ones

Page 7: Social Media Serving Freq for Personal Branding

Social Media Combinationbe wise… choosing social media platform

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Which Social Media th t d f ?that good for me?

How often I should use it?

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GRAINSGRAINS

Objectives: Direct EngagementServings (Recommended Frequency): 6 – 11 servings per day

Tips:Make sure you’re in a two-way conversation with people consistently

Page 12: Social Media Serving Freq for Personal Branding

Mi bl iMicroblogging( Twitter and similar platform..)

Tweet related valuable contentFollows people that talking the same contentSend DMMentions them@Mentions them @ReTweet them

Page 13: Social Media Serving Freq for Personal Branding

FRUITS & VEGETABLESFRUITS & VEGETABLES

Objectives: NOT JUST YOU… SHARE ABOUT THEM TOOServings (Recommended Frequency): 4 – 5 servings per day

Tips:people will appreciate your kindness because you are recognizing them in front of new potential fans and followers and therefore helping them get knownpotential fans and followers and therefore helping them get known

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S i l N t kiSocial Networking ( Facebook Page/Groups, MySpace, etc..)

Create active engagement. Don’t just “like”, write a true comment about it and get j , gmore involved

Mentions them@ to attract their attentionMentions them @ to attract their attentionReTweet them and add your opinion

Quote people you like by sharing their profiles and id F b k d blvideos on Facebook and re‐post on your blog

Page 15: Social Media Serving Freq for Personal Branding

MILK CHEESE and YOGURTMILK, CHEESE and YOGURT

Objectives: IT SHAPED YOUServings (Recommended Frequency): 1 – 2 servings per day

Tips:Use it to show your USP ( Unique Selling Prepositions )

Page 16: Social Media Serving Freq for Personal Branding

W b Vid d Pi tWeb Videos and Pictures( YouTube, Flickr, Picasa, Instagram, Twitpic, etc..)

Twitpic, Yfrog,.. Others thing that make you possible to send pics through twitterp g

Post videos on your custom Youtube channel or getPost videos on your custom Youtube channel, or get some interesting video and embed them on your blog and link them to your Twitter.

Make a photomontage i i [h // i l ] d iusing Picasa [http://picasa.google.com], and post it on 

your blog

Page 17: Social Media Serving Freq for Personal Branding

MEAT POULTRY FISH BEANS EGGSMEAT, POULTRY, FISH, BEANS, EGGS

Objectives: FOR YOUR OWN GOODServings (Recommended Frequency): 1 – 2 servings per week

Tips:Content may be king but content curation is queen!it isn’t just about information seeking it’s also about synchronizing a communityit isn t just about information seeking, it s also about synchronizing a community

Page 18: Social Media Serving Freq for Personal Branding

W b it d BlWebsite and Blog( Personal Website, Blogger, etc..)

Create your own valuable content and share it with others

set up an RSS reader to pull interesting content for you just select what you like and share itjust select what you like and share it

Page 19: Social Media Serving Freq for Personal Branding

RSS in Plain English (by commoncraft)

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NO THANKS… 

I’M ON DIETI’M ON DIET

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R b l i Y M di Di tRebalancing Your Media DietWired Magazine release the “Media Pyramid”

bli hi id li i i l di d i iestablishing guidelines on gaming, social media, and entertainment in our modern society.

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Media Pyramid by Wired Magazineestablishing guidelines on gaming, social media, and 

entertainment in our modern societyentertainment in our modern society.

Page 27: Social Media Serving Freq for Personal Branding

RememberRemember.. 1. Social Media is not just about Twitter, Facebook or YouTube.Its about identifying where your customers are spending more time and going to them.

I j b b f f ll f2. Its not just about number of followers or fans. Don’t beg the wrong ones for likes and followbacks. Waste of time and resource.

3. Its not just about creating accounts in all social networks. I b id if i h hi h h l b iIts about identifying the ones which can help your business.

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Thanks

m. 6281319031114b. www.pingfans.comb. www.pingfans.comw. blog.caturpw.comin. www.linkedin.com/in/caturpw

All picture in this presentation is copyrighted to their respective owners.