personal branding and the power of social media
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Presentation about personal branding and the power of social media.TRANSCRIPT
Personal Brandingby Jeroen Corver
Jeroen Corver
TAG Communicati
ons
Sales
International
Photography
Gadgets
Family man
Tippie alumni
Technology
Networker
What is a brand?A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
- Seth Godin
How much of your business comes from referral or Word
of Mouth?
Personal Branding Definition
Personal branding is the process of developing a “mark” that is created around your personal name and your career. You use this “mark” to express and communicate your skills, personality, and values. The end goal is that the personal brand that you develop will build your reputation and help you to grow your network in a way that interests others. They will seek you out for your knowledge and expertise
- About.com
The new purchase funnel
• What makes you unique?
• Why do people do business with you?
• Why do people like you?
Become a thought leader
Network at events
Network Online
Don’t be this guy
Use Social Media
• Define your target audience
• Understand their communication style
• Choose your best medium
• Educate, Entertain, & Promote
• Repurpose your content
Social Media Stats
• Facebook is the 3rd largest country in the world
• 4600+ Tweets are send out per second
• Youtube reaches more U.S. adults aged 18-34 than any cable network
• 5 million photos are uploaded to Instagram every day
• 625,000 people join Google Plus every day
Source: Huffington post
Ice Bucket Challenge Stats• Last year in August $2.2 million donated to ALS
• This year in August $54 million donated to ALS
• 630,000 new donors
• Support a worthy cause
• Entertaining
• Easy and Accessible
Grant Cardone• 1500+ Youtube videos
• 289,000 Twitter Followers
• Best Selling Author of multiple business books
• Broadcasts shows every week
Connect with me
Linkedin.com/in/jcorverTwitter.com/jcorverfacebook.com/Jcorver3pinterest.com/[email protected]