perception in advertisements

8/3/2019 perception in advertisements

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Presented by :Manya

7th sem; 06


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How we see the world around us

.


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It is the process by which we group outsidestimuli into recognizable and identifiablepatterns and whole objects. Figure AND ground Perceptual grouping Ambiguous figures Illusion

Perceptual organization


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GROUPINGGrouping

The perceptual tendencyto organize stimuli intocoherent groups


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GROUPING PRINCIPLESGrouping Principles

Proximity--group nearby figurestogetherSimilarity--group figures that are

similarContinuity--perceive continuouspatternsClosure--fill in gapsConnectedness--spots, lines, and

areas are seen as unit when connected


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PROXIMITY


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Similarity-


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Continuity :


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CLOSURE :


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Ambiguous figuresAmbiguous figuresexemplify the factthat sometimesthe sameperceptual inputcan lead to verydifferentrepresentations


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IllusionsIt indicate that our mind does not alwaysaccurately represent the perceptualinput, this suggested that the mind was"actively" involved in interpreting theperceptual input rather than passivelyrecording the input.


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A flip flpo

optical

illusion

drink more

at beach


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Sensation

Absolute thresholdDifferential threshold

Subliminal perception


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Absolute threshold

Minimum lower level at

which an individual canexperience sensation


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Differential thresholdThe minimum difference that

can be detected from two

similar stimuli.

This is also known as just

noticeable difference


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D h


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Does this

advertise

ment

bring a

difference ???????


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Subliminal perception


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CafePhoto using an outline of a blurr image of


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CafePhoto using an outline of a blurr image of

woman in their steam coming from the cup:

As you will see subliminal messages have been used

right across advertising no matter what the

product even the slightest subliminal suggestion

can have a huge effect.

Subliminal messaging has long been used within

advertising. It has actually been banned from use

within TV commercials you are not allowed to flash

images or text too fast for the eye to see, or playsounds subliminally, this is basically due to its

manipulative power.


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Perceptualselection


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Natureofstimulusi.e

Asconsumers theyrepresen


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Selectiveperception


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Selectiveexposure


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Selectiveattention


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Contrast

CONTRASt


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CONTRASt


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Perceptualdefense


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Perceptual interpretation


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Physical appearance


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Stereotypes


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Jumping to conclusion


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CONCEPT USED :


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PERCEPTUAL SELECTION, SLECTIVE

ATTENTION, FIRST

IMPRESSION,CLOSURE,

CONCEPT USED:


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CONCEPT USED:

FIRST IMPRESSION,

SELECTIVE ATTENTION,

FIGURE AND GROUNDS,

PERCEPTUAL BLOCKING

CONCEPT USED :


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CONCEPT USED :

FIGURE AND GROUND,

SLECTIVE ATTENTION ,

PERCEPTUAL

BLOCKING,CLOSURE

CONCEPTS USED:


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PERCEPTUAL

DEFENSE,SELECTIVE

ATTENTION, STEREOTYPES,

FIRST IMPRESSION

CONCEPTS USED:

SUBLIMINAL PERCEPTION SELECTIVE


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SUBLIMINAL PERCEPTION, SELECTIVE

ATTENTION & FIGURE AND GROUND

CONCEPT USED:


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CONCEPT USED:

SUBLIMINAL PERCEPTION

CONCEPTS USED :PERCEPTUAL SELECTION ,


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SUBLIMINAL PERCEPTION, SELECTIVE

EXPOSURE, CLOSURE & FIRST

IMPRESSION

CONCEPT USED:


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CONCEPT USED:

SELECTIVE

ATTENTION

perception in advertisements

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