Zala Krutikaba . DRoll no. 15Paper no. 15. Mass Communication & Media StudiesYear : 2014 – 2015Semester : IVEnrolment no. PG13101037Date : 13/3/2015Submitted to : M .K .B. U Department of English

Subject :Advertising

Topic :Representation of Female in Advertisements

Advertising is a form of marketing communication

Used in front of people or society to

Continue some action.

The purpose of an advertising is success

of Company and to give good ,

moral messagesTo the audience.

Representation of female in advertisements

Positive effects• Inspiration

• Courage

• Respect in society

• Confidence

Negative effects

Psychological effects

• Sadness

• Negative approach

• Mentally stress

• Insulting situations

• Depression

Conclusion• Representation of female can

change perspective of society.• Object to use , to show badly.• Important part in gender

representation.• Importance of female body

not female.

Thank you