importance or benefits in advertisements
TRANSCRIPT
Benefits or Importance of Advertisements
Name: Jinal B. ParmarRoll no:11
Paper no:15 “Mass Communication & Media Studies”
M. A. Semester: 4Year: 2015
PG Enrolment no.: 13101025Email ID:
[email protected] to: Department of English
Smt. S. B. GardiM. K. Bhavnagar University
Dt:12th March 2015
Introduction of Advertisement“Advertising is a form of marketing
communication used to persuade an audience to take or continue some action, usually with
respect to a commercial offering, or political or ideological support”
• The word advertising come from Latin word “ad vertere” means “to turn toward”
• According to the American Marketing Association, Chicago, "Advertising is any paid form of non-personal presentation of ideas, goods and services by an identified sponsor."
Types of Advertising
Advertising
Broadcast
Outdoor
CovertPublic
Service
Advertisings in different mediums
36%
40%
4%
5% 15%
Advertising Audience
Print TV Digital Radio Internet
Benefits of Advertisements
Informs about different opportunities
Highly informative
Provide a good products
Save time
For communication
Importance of Advertisements
Target oriented
For the society
For the marketing
For the customer
Consumer awareness
For selling
Creativity &
innovation
Importance of Advertisement
“Importance of Advertising to Customers Advertising not only benefits the producers and traders but benefits the customer as well. Advertising provides awareness of the existence of the product to the customer”
President Roosevelt of the U.S.A., says, "Advertising brings to the greatest number of people actual knowledge
concerning useful things: it is essentially a form of education and the progress of
civilization depends on education."
Important for the Customers
Advertisements plays very vital role in life of customers
Customers buy the product only after they are made aware of the products
Advertising helps customer to find the best products for themselves
Important for the society
to inform people
Increases knowledge Aware about what is good or bad
deals with the social issues which are happening in our surrounding For Example: Girl child Killing,
Child Labor,Liquor consumption,Women exploitation,smoking, etc..
Important for Marketing
Advertising also performs in marketing
Advertising’s role through various media, to inform the public about products and services
Advertising helps increasing sales Example: Beauty Products Home Appliances Automobile
Support to press
• Revenue to the publishers and magazines.
• to increase the circulation of their publication by selling them at lower rates
• publications at cheaper rates.
• Revenue for TV network.
• Example, ZEE TV
Sony
Doordarshan
Importance of Promotion
• George Felton says “The primary objective of advertising is to get the word out that you have something exciting to offer”, in "Advertising: Concept and Copy."
• Informing and persuading the people
• Example: Big Bazaar,• Incredible India
Mass Production • Facilitates large-scale
production.
• Advertising encourages production in large-scale with the help of advertising
• Reduces the cost of production per unit by the economical use of various factors of production
Thank you…