post show - qatar expo post show report.pdf · newspaper • 2 advertisements in al sharq (arabic)...

Qatar Expo - P.O.Box: 8019 Doha, Qatarm1. +974 584 5288 | m2. +974 664 1567 | e. [email protected]. www.qatar-expo.com/exhibitions/infdex

POSTSHOWREPORTTHE INTERNATIONAL FURNITURE& DESIGN EXHIBITION, CONFERENCEAND AWARDS

18th-21st May 2008Doha Exhibition Center

SUPPORT SPONSORCREATIVE SPONSORANNUAL PARTNERS

INFDEX Post Show Report 2The International Furniture & Design Exhibition and Awards 18 - 21 May 2008

Facts & Figures 3Venue Facts 3Exhibition Figures 3

Floorplan 4 Exhibitors Profile 5Exhibitors Profile 5Exhibitors Category 5Value Added Exhibitor Package 5 Exhibitors Survey 6

Sponsors 8

Media Plan 9Newspapers 9Magazines 9Outdoor 9Advertising 9

2008 Visitor’s Profile 10Visitors Mix 10Number of Visitors 11 Onsite Activities 14On Location Events 14Presentation Room Schedule 14

Con

tent

s


Fact

s&

Fig

ure

s Venue Facts

TOTAL SQM: 10,000 sqm.LOCATION: Doha Exhibition CenterCITY / COUNTRY: Doha, Qatar

Exhibition Figures

No. of Exhibitors: 98Countries: 14Visitors: 7,000

81% of the exhibitors stated that 7th INFDEX was successful.•

75% of the exhibitors achieved their expectations and targets.•

90% of the exhibitors generated good contacts for future sales.•

Visitors stated that 80% of the exhibitors were very good.•


Floo

rpla

n


Exh

ibitor

s Exhibitors Profile

Furniture •OfficeFurniture•Kitchen-KitchenAccessories •InteriorDesign•Flooring •Antiques•Artists/Frames •Lighting•Ceilings •HomeEntertainment•WallFurnishings •Children’sDécor•WindowTreatments •Fabrics•CollectableDealers •ArtGalleries•Glass,Ceramic&Silver •Linen•

Exhibitors Category

9%

4%

6%

5%

2%

2%4%

4%2%

2%2%

18%

10%

30%

EXHIBITOR SEGMENTATION

Home FurnitureOffice FurnitureArchitect & Designers Textiles Flooring Landscaping Lighting Kitchen Bathroom Accessories Consultant Carpet Painting Home Entertainment

Value Added Exhibitor Packages

Free Exhibitors - visitors passes for the customer and prospects•HoursofExhibitswithspecialreceptions.•Free Listing on Qatar Expo website.•Free coverage in 7th Infdex catalogue, the official trade publication.•Pre-registered Visitors•Access to Database of registered visitors•Temporary Staff Assistance•Business to Business Meeting Assistance•Full Telecom services (internet, telephone, fax, ATM & others)•Media Center•Individual Interview with the press •Free usage of Presentation Room•ExclusiveHoteldiscountedpackages•Discounted Car rental packages•Access to the full exhibition services.•Interact with the Conference delegates•

Pro

file


Exh

ibitor

sS

urv

ey

Very Successful

Moderate

Not Successful

Yes

No

Yes

No

5%8%

92%

37%

63%

Increase Booth Space

Decrease Booth Space

Maintain Booth Size

68% 2%

30%

Excellent

Good

Poor

75%

Too Long

Too Short

Just Right

12%

22%

3%

88%

0%

25%

70%

EXHIBITOR’S RATING FOR7TH INFDEX 08

WAS 4 DAYS SUFFICIENT?

DID THE EVENT MEET EXHIBITORS TARGETS & OBJECTIVES

PLANS TO BOOK NEXT SHOW

SECURITY SERVICE PROVIDED EXHIBITION HOURS


Exh

ibitor

sS

urv

ey

YesNo

YesNo

YesNo

72%

10%

9%

9%

16%

84%

2%

98%

52%

25%

10% 13%

ExcellentGoodFairPoor



12%

53%

12%22%

13%

88%

EXHIBITORS FACILITIES FREQUENT FLOORPLAN UPDATES

COURTEOUS & FRIENDLY OPERATION STAFF BEFORE, DURING AND AFTER THE EXHIBITION

CLEANING SERVICE PROVIDED

BUMP IN AND BUMP OUT GIVEN PERIOD

SATISFIED IN LOGISTICS


Spon

sors

EXHIBITION SPONSORSSUPPORT SPONSORS CREATIVE SPONSOR

AWARDS SPONSORS

BEST YOUNG DESIGNER 2008

HOSTSPONSOR SUPPORTSPONSORS

BEST ENVIRONMENTAL (GREEN) STAND

SUPPORT SPONSOR

BEST ENVIRONMENTAL (GREEN) STAND

SUPPORT SPONSOR


Med

ia P

lan Newspaper

2 advertisements in Al Sharq (Arabic) Newspaper.•6 advertisements in Arrayah (Arabic) Newspaper.•6advertisementsinGulfTimes(English)Newspaper.•1supplementof24pageswasdistributedonthe18thMayinGulfTimeNewsPaper•2 advertisements in Qatar Tribune Newspaper.•2 advertisements in Penninsula Newspaper.•4 External Banners were used outside the exhibition centre and were placed during the event period.•

Magazines

1 advertisement in Qatar Today magazine.•1 advertisement in Business Qatar.•1 advertisement in Oryx Magazines “Qatar Airways official magazine”.•1 advertisement in Commercial Interior Design Magazine (Dubai) •1advertisementinGulfInteriorMagazine(Dubai)•BarterdealwithGapCasa(Italy)foroneadvertintheirmagazine•BarterdealwithHUG(Italy)foroneadvertintheirmagazine•Barter deal with Tessuti & Tendaggi (Italy) for one advert in their magazine•Barter deal with Ottogano (Italy) for one advert in their magazine•BarterdealwithHabitat(Italy)foroneadvertintheirmagazine•Barter deal with Al Maskan Magazine (KSA) for one advert in their magazine•BarterdealwithLamasatDecoration(LebanonandGCC)foroneadvertintheirmagazine•Barter deal with Ali Bin Ali Publishing (Qatar) for one advert in their magazine•BarterdealwithSnobMagazine(Lebanon&Gcc)foroneadvertintheirmagazine•Barter Deal with DDA (Italy) for one advert in their magazine•Barter deal with Federmobili (Italy) for one advert in their magazine•Barter deal with ejazati website (KSA) for web-banner exchange•Barter deal with ITP website (UAE) for web-banner exchange•

Outdoor

Bridge Banner in Jaidha for 3 weeks.•30 Banners in 30 roundabouts in Qatar.•2 promotional stands in Villagio Mall & Landmark Mall from April 2008 until 21st May 2008•

AdvertisingWide reach press advertising across Qatar and neighboring countries.•Advertising in International publications•Pre & Post show releases in all important newspapers and publications•Direct mailing to most desirable visitors & buyers (Local, Regional & International)•Bridge Banners•Pre-opening press teasers•Attendance of local, regional and international press•Advertising in Major Furniture and Design magazines in European markets•Advertising in Major Regional Markets (Dubai, Saudi Arabia)•Advertising in Local Newspapers•


2008 V

isitor

sS

urv

eyVisitors Mix

1000

125

450

150

110

65

200

25

60 80 90

40

230 30

0

90

200

80 70

350

15

70

100

50

80

200

140

260

2420

SEGREGATION OF VISITORS

chairmanGM'sproject managers sales representative funiture owners others

0

100

200

300

400

500

600

700

800

Est

imat

ion

Num

ber

Fam

ilyArc

hitec

ture

Design

er

Real E

state

Constr

uctio

n

Consu

ltant

Bank

Other

s


Number of Visitors

Almost 7000 guests visited the 7th INFDEX 08 – Exhibition.

22%

24%

54%

15%

4%

0%

0%

81% 61%

22%

15%1%

InternationalLocalRegional

1%

68%

18%

13%

VISITORS SEGMENTATION

QUALITY OF EXHIBITORS VARIETY OF EXHIBITORS

ACCESSIBILITY TO EXHIBITION CLEANLINESS

Very GoodGoodFairPoor




80%

19%

1%2008 V

isitor

sS

urv

ey


46%

7%

47%

77%

2%

16%

5%

79%

21%

FACILITIES ON SITE FACILITIES AT REGISTRATION

SECURITY DIRECTIONAL SIGNS

33%

20%

36%

11%

New InformationNew ContactContacts & Query

PROVIDED BY EXHIBITORS

79%

21%





0%

0%

0%

2008 V

isitor

sS

urv

ey


Surv

ey

31%

18% 12%

5%

14%

15%

5%

5%

24%

52%

19%

PURPOSE OF VISIT

DEALS MADE IN 7TH INFDEX 08

Gather InformationSeek RepresentativesShoppingSource ProductsCompetition AnalysisEstablish Supplier ContactsClosing Sales

Under NegotiationsJust LookingDirect SalesClosed Deals

2008 V

isitor

s


Onsi

teA

ctiv

itie

s On Location Events

Business to Business Meetings•Pre-registration•Media Center•Press Conference Room•Presentation Room•

Presentation Room Schedule

INFDEX2008EVENTSCHEDULE

Sunday, 18th May 2008

Time Activity

14:00 Exhibition Opens

Official Opening Ceremony

Location:MainEntranceHall

14:15 Conference Registration | Location: Registration Desk

14:30 Conference Welcome Refreshments | Location: 2nd Floor, Lounge Meeting Room

15:00 - 15:45An Energy Aesthetic:Coservation through Interior Design | Location: 2nd Floor Meeting Room

15:45 - 16:15Renowed Designer:AsessionwithArchitectHadiSimaan|Location: 2nd Floor Meeting Room

17:00 - 17:45The World Standard in Fire Safety in Interior Furnishings | Location: 2nd Floor Meeting Room

18:00 - 18:30 Freedom through Technology in Design | Location: 2nd Floor Meeting Room

18:30 Technical Tour To Virginia Commonwealth University

19:00 AwardsNight-GalaDinner|Location:IntercotinentalHotel

22:00 INFDEX Exhibition Close

Monday, 19th May 2008

Time Activity

14:00 Exhibition Opens

15:00 - 15:45HarnessingDesignAwarenessintheMiddleEast|Location: 2nd Floor Meeting Room

15:45 - 16:15 Recent Innovation in Furniture Design | Location: 2nd Floor Meeting Room

17:00 - 17:45TheDifficulttyoftheEuropeanTextileIndustryinResistingGloablizationLocation: 2nd Floor Meeting Room

18:00 - 18:30 It's not just Brick and Mortar | Location: 2nd Floor Meeting Room

18:45 Technical Tour to Qatari Diar

22:00 INFDEX Exhibition Close

post show - qatar expo post show report.pdf · newspaper • 2 advertisements in al sharq (arabic)...

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