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Report Style: Share Report

Report Name: blogwell-aggregate

Report Date: 2012-09-13

blogwell ReportKey Metrics: @blogwell-aggregate | September - 13 - 2012

Total Shares

1,274

@blogwell-aggregate had 1,274 Twitter shares during the report period. PeekAnalytics identifies and mapsthe digital footprints behind the source profile of each mention; then segments the audience into Consumer,Business and Private.

Unique Audience

321 25%

Some consumers share your content multiple times. This number represents the actual number of uniquepeople who shared this content. Consumers are counted once, no matter how many times they share yourcontent.

Impressions

845.7K

Impressions counts the number of potential impression that the identified audience can create. This contentwas shared by consumers who have a combined total of 845.7K social connections across their socialgraphs.

2

Report Style: Share Report

Report Name: blogwell-aggregate

Report Date: 2012-09-13

Identified Audience

IDENTIFIEDAUDIENCE

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of blogwell-aggregate's followers has 4,066 connections across allsocial media platforms.Therefore, blogwell-aggregate canpotentially indirectly reach918,977 (226 x 4,066)people.

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Report Style: Share Report

Report Name: blogwell-aggregate

Report Date: 2012-09-13

Audience Demographics

SEX

Insights :-*Statistics based on 89% of blogwell-aggregate's followers, whose sex wewere able to determine.

AGE RANGE

Insights :- 39% blogwell-aggregate's audience is between 36 -45.- *Statistics based on 27%of blogwell-aggregate's followers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average blogwell-aggregate's female followers tend to bemore in the 36 - 45 agerange.

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Report Style: Share Report

Report Name: blogwell-aggregate

Report Date: 2012-09-13

Audience Demographics [continued]

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average blogwell-aggregate's malefollowers tend to be more inthe 36 - 45 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- blogwell-aggregate has ahigher percentage offollowers from New York,New York than the typicalTwitter user.

TOP 5STATES/PROVINCES

Insights :- blogwell-aggregate has ahigher percentage offollowers from New Yorkthan the typical Twitteruser.

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Report Style: Share Report

Report Name: blogwell-aggregate

Report Date: 2012-09-13

Audience Geographic Insights [continued]

TOP 5COUNTRIES

Insights :- blogwell-aggregate has ahigher percentage offollowers from USA thanthe typical Twitter user.

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, blogwell-aggregate's audience's top threeinterests are Cooking,Business, and Politics.

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Report Style: Share Report

Report Name: blogwell-aggregate

Report Date: 2012-09-13

Audience Career Insights

INCOME LEVEL

Insights :- blogwell-aggregate's consumer audience has ahigh level of incomecompared to the average.

INDUSTRY

Insights :- Compared to the averageaudience blogwell-aggregate's topthree industries are Media,Telecommunications, and Food/Beverage.

Audience Education Insights

EDUCATIONTYPE

Insights :- blogwell-aggregate's followers attendCollege/University schoolsmore than the averageTwitter audience.

7

Report Style: Share Report

Report Name: blogwell-aggregate

Report Date: 2012-09-13

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- blogwell-aggregate's consumer audience isactive on at least 1,034 social profiles and/or blogs.

SOCIALMEMBERSHIPS

Insights :- 96% of blogwell-aggregate's followers have LinkedInprofiles.- blogwell-aggregate's hasmore followers who useFoursquare than does thetypical Twitter user.

ONLINEACTIVITIES

Insights :- 46% of blogwell-aggregate's consumer audience hasbeen identified as a *GeoLocation.