paul lafontaine 9 february 2011
DESCRIPTION
Distributing Social Games Effectively. Paul LaFontaine 9 February 2011. Blockbuster. A World of Opportunity. Russia/CIS. Europe. Japan. U.S. Singapore. China. Brazil. Go Global. 2 Games x 26 Networks x 5 languages = 450 engineers!. FB Growth. July 2010 550,000 Apps. July 2008 - PowerPoint PPT PresentationTRANSCRIPT
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Distributing Social Games Effectively
Paul LaFontaine9 February 2011
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Blockbuster
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Russia/CIS
Japan
Singapore
Brazil
Europe
U.S.
China
A World of Opportunity
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2 Games x 26 Networks x 5 languages = 450 engineers!
Go Global
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July 2010550,000 Apps
Source: Facebook
July 200833,000 Apps
FB Growth
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Marketing
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Advertising Simplicity
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Visibility
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Becoming Like the Open Web
AcquisitionCost
Open Web
Virality & Mon$
Changes
Early Virality& Mon$
Convergence
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Platforms
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Platforms like this amount
50%
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Which Way?
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Your players
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Installed Users
Viral Multiplier % Active % Paying ARPPUx x x x
Evaluate Platform
REVENUE
Appropriate for YOUR games+
+Appropriate for YOUR players
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Installed Users
Viral Multiplier % Active % Paying ARPPUx x x x
Payments
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Payments
Cash to Stranger Slow Response No Joy
$199.00 $299.00 $399.00 $599.00 $999.00
Installed Users
Viral Multiplier % Active % Paying ARPPUx x x x
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Done Right
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City Management
You can’t build the Coliseum by yourself
Build your friends’ embassies for mutual gain
Installed Users
Viral Multiplier % Active % Paying ARPPUx x x x
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Community EngagementInstalled
UsersViral
Multiplier % Active % Paying ARPPUx x x x
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Pick Shots
450 engineers?
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Operating
(5 + 1 + 1 + 1 + 2 + 2 + 2) * 2 = 28
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Localization Team
Translation Porting
Platform Management Rules
Content
Pricing Testing
Team
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Choices
Create Games
Localize Games
Manage Platforms
Regional Payments
Deploy Content
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Partners
Create Games
Localize Games
Manage Platforms
Regional Payments
Deploy Content
Partner
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Good Live Operations• Innovating, Testing, and Documenting our data
– Creating both large-scale and quick-win features
Retention Monetization Virality
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Content Deployment
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Load Times& Errors
Currency & Payment Method
Cultural Fit
Art Style
Deploy Content
Price
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Load Times& Errors
Currency & Payment Method
Cultural Fit
Art Style
Deploy Content
Price
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Load Times& Errors
Currency & Payment Method
Cultural Fit
Art Style
Deploy Content
Price
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Load Times& Errors
Currency & Payment Method
Cultural Fit
Art Style
Sharing Work
Price
Partner = Payments
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• Your games• Your platforms• Your partners= Success
Your Formula
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Thank You