breakfast & brains, february 2012-paul wright
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Video Advertising – an advertisers view
Paul Wright Chief Digital Officer, OMD GROUP UK
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OMD ….A Background
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Service-led Technology-led
Specialise in data, service, and technology clients
Data-driven
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Agenda
• Digital in 2012
• The Video Challenge
• 2012
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2012 : We are moving to a different planning and buying model
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2012 : Data is getting more important
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Broadcasters Portals Video
Publishers Online Publishers UGC Gaming
Video Networks
Video Exchanges
DSPs
…the video market is becoming more complex
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So what do clients and agencies want in 2012
ü Quality Content ü Well Targeted Audiences
ü Use of technology to make the buying process efficient
ü Proof of Effectiveness
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Remember video advertising in digital is not a “solus” activity
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Thank you
• Paul Wright • Twitter : paulwright66
• LinkedIn :paulwright66
• Facebook : yes…Foursquare yes,Quora yes,