patients, physicians and social media
TRANSCRIPT
Patients, Physicians and Social Media
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Social Media – Our relationship is only getting stronger
Social Media is becoming ever more Mainstream and ever more Ubiquitous – driven by events, technological advancements and basic human desire to express, connect and share
Facebook Signs Deals With Media Companies, Celebrities for Facebook Live
I've said before that I see video as a mega trend on the same order as mobile, that's why
we're going to keep putting video first and making it easier for people to capture and share video in
new ways.
Mark Zuckerberg during Facebook's fourth-quarter earnings call
“ ”
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We have many online personas, ‘patient’ being an important one from healthcare perspective…
sources: 1. Pew Internet Research 20132. PWC Social Media Consumer Survey 2012
”of US adults use the Internet to look up health information1
of social media users are most likely to trust posts by doctors over any other group2
”The availability of health information combined with social media channels has created a new generation of patients. We call them e-patients. They are empowered. They have a voice in their own care that they never had before.
–Dr. Pho, founder of the website
KevinMD
The Internet is the place where patients go for the pre-visit consultation. And love it or hate it, physicians must figure out how to participate in the online conversation because its use will only continue to grow.-Mark Britton, founder of the
online rating site Avvo
Over
72%
Over
60%
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…As is that of physicians’…
”of physicians ages 26 – 55 and 65% of physicians ages 56 – 75 are using social media 1
of physicians reported using some form of social media for professional purposes whereas 87% reported using it for personal purposes 2
physicians go online during patient consultations, the most popular content they consume includes drug reference databases, online journals, disease associations, and patient support groups 3
”Posting links to news articles, journal articles, online resources, and academic meeting proceedings or abstracts is an extremely easy way to keep track of content that interests you. Added bonus – it is also extremely easy to share with others who may also be interested.
–Dr. Stiegler, a physician, author,
and speaker
So why would you want to be involved with social media? because that’s where your patients/ colleagues/ researchers/ journals/ information/ organizations/ conferences are!–Dr. Hausmann, a pediatric and
adult Rheumatologist, Boston
Children's Hospital
87%
67%
sources: 1. CDW 2014 2. Quantia Research 20113. The Doctor's Tech Toolbox 2014
More than
2 in 5
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Be aware, there is an implicit 1-9-90 rule for content creation, curation and consumption
sources: 1. Study by the Journal of Medical Research 2012
Trend in Social Media Engagement of physicians used social media on a weekly basis to scan or explore medical information 1
61%
”most major journals and news sources are on social media, and with a simple click of the “follow” button, you can stay in the loop with much less effort.–Dr. Stiegler, a physician, author, and speaker
This capacity to share and create exposes us for who we are and what we believe in. Being here is an act of intimacy. Participation is something that many of us just aren’t prepared for.–Dr. Hausmann, a pediatric and adult Rheumatologist, Boston Children's Hospital
6 43 70 FOLLOWERS10.4K 76 598 583 FOLLOWERS
33.8M
Few Create content
Much more react by sharing/ commenting
But majority only follow and consume content without further online interaction
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Twitter’s healthcare hashtag ontology has significantly facilitated online physician collaboration by providing opportunities to share and learn
”
The healthcare hashtag project was developed• To make Twitter more accessible for providers and healthcare community.• To offer a platform for patients and providers that connects them to relevant
conversations/ communitiesThe Disease Tag Ontology emerged
• To develop and organize professional-centered hashtags to promote collaboration in the specific disease community
• Example: Oncology Tag Ontology (OTO) developed by Dr. Matthew Katz to improve cancer care
”When you put the request out, you can reach tens of thousands of people very quickly… I like Twitter because it allows for quick responses and easy access to a wide range of medical experts.
-Dr. Bennett, the infectious disease and immunology medical director for Connecticut Children's Medical Center
Twitter chats are a great way to create ‘virtual support groups’ and these often breed communities of patients with similar medical problems… this works well for improving compliance.-Dr. Campbell, Cardiologist and Medical Expert for WNCN
”Health care professionals should have their own tags to connect … professionals deserve empowerment and support.
–Dr. Katz, Medical Director of Radiation Oncology at Lowell General Hospital
#FOAMed
#HealthCosts
#ASCO
#HITsm
#LCSM
#patient
#Diabetes
#USCAP
#mHealth
#Lymphoma#patientengagement
#physician
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Those that use social media actively, profess its benefits of peer-to-peer learning and networking
sources: 1. Study by the Journal of Medical Research 20122. CDW 2014
Medical education, self-improvement, staying current with literature:
58% of physicians perceived social media to be beneficial, engaging, and a good way to get current,
high-quality information 1
It can provide accurate information from evidence-based research. I can provide a summary of an article in
terms that parents can understand instead of them just reading information from the latest celebrity.
-Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study
”
Networking, Peer to Peer learning, knowledge sharing, finding collaborators:
60% of physicians say their most popular activity on social media is following what colleagues are sharing and
discussing 2
As soon as the new blood pressure guidelines came out, people started tweeting about them. I
know about it ‘cause I’m following people who pay attention to that on twitter. It’s a good way to keep up with what thought leaders
are talking about.-Participating Physician in ‘Social Media Use by
Physicians’ Qualitative Study
”
On why should doctors use social media… For one thing, a successful academic career does depend upon people recognizing your work and your name
–Dr. Stiegler, M.D. a physician, author, and speaker
It doesn’t cost much in terms of money… and it can lead to other opportunities (for the
provider). It can lead to more media outreach, speaking engagements,
opportunities to teach, promotion for your practice, i.e., ‘free’ publicity.
-Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study
Drivers for Physicians to go Social
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However, lack of clear guidelines is holding physicians back from active participation
Fear of saying the wrong thing online, fear of negative feedback and providing misinformation
Fear and a lack of knowledge provokes immediate rejection of a novel concept or practice among the “old guard” physician. In addition, many physicians suggest that the patients that are reached are only the younger, more tech savvy types.-Dr. Campbell, Cardiologist and Medical Expert for WNCN
”
Barriers for Physicians to go Social
Senior physicians are right about the hazards of online diagnosis, and right to worry about the potential harm that can be associated with the disproportional amplification of voice the internet can offer.-David Shaywitz, Forbes Contributor
sources:1. Quantia Research 2011
Time/work requirements and needing constant update:
40% of physicians think that lack of time holds them back from interacting with
patients online 1
Time is a biggie. And training to some extent, although I think that most people these days get how to use social media.-Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study
”
I already spend ten hours a day on patient care, then to come home and do online consulting, too?-Participating Physician in Quantia Research
Burden of communication
Another barrier is knowing how to write. People go to college to learn how to do this. Most doctors don’t know how to do this.-Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study
”
lack of privacy, legal risks, fear of breaching patient privacy
What if a member of the practice staff accidently reveals a patient’s protected health information on an online forum? What if a patient posts an urgent clinical question or their own private medical details on a practice’s Facebook page?–Massachusetts Medical Society Physicians Guide to Social Media, 2015
”
Over 70% of physicians think that concerns about liability and patient
privacy hold them back from interacting with patients online 1
1 2 3 4
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