how can physicians use google display ads to win new patients?
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Confidential, Property of Search Influence, LLC © 2016
HOW CAN PHYSICIANS USE GOOGLE DISPLAY ADS TO WIN NEW PATIENTS?
MARKETING SHOULD INCLUDE:
● SEO plan to improve search rankings
● Social media to allow for patient engagement
● Online advertising plan to reach new patients○ AdWords○ Google Display Network
STATIC ADS ARE MOST POPULARThese are just what you might imagine: banners of different sizes that occupy space (usually at the top, bottom, or sides) of a website.
The GDN allows these in the most common image file formats: JPG, JPEG, PNG, and non-animated GIF.
AD SIZES: GET THE MOST FOR YOUR MONEYAll ads come in various shapes and sizes and are measured in pixels.
Depending on the size you opt for, the number of partner sites available to you may dwindle.
Confidential, Property of Search Influence, LLC © 2016
EXAMPLE:• Men• 30 to 49 years old• Married with children• Income of $100,000+• Live in New Orleans
CLEARLY DEFINE YOURTARGET AUDIENCE
EXAMPLE:• Likes watching college and NFL
football games live or on TV• Owns an RV • Interested in camping and fishing• Very involved with kids’ activities
WHAT MAKES YOURCUSTOMER TICK?
FOR MORE INFORMATION, READ THE ENTIRE BLOG FOUND HERE.
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