parle projesct

8/8/2019 PARLE PROJESCT

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OVERVIEW

Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers

of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes

quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has

definitely come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won

acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the

total confectionary market in India, Parle has grown to become a multi-million dollar company. While to the

consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

Available AnywhereToday, the great strength of Parle Products is the extremely widespread distribution network. Even at the

remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this

extensive network. Parles sales force started with one salesman in Bombay and some agents in few other cities.

Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail to Calcutta, Delhi,

Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen

were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outlets.


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HISTORYParle Products fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and

recognized by everyone. Over the years, Parles sweets and biscuits have become a household name. From kids

to adults, everyone loves and cherishes these treats. It gives us great pleasure to see our consumers enjoy andembrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not

been so, the beginning of Parle would have been quite different.

In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to

spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Although, the

company knew that it wouldnt be an easy task, they decided to take the brave step. A small factory was set up in

the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to

manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international

fame. Parle has been sweetening the lives of people all over India and abroad.

Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and

Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle

Products also has 10 manufacturing units and 75 manufacturing units on contract.

Milestones - The Decades of Progress

1929:The first year of operation. Our only assets were hard work and hope.

1939:Ten years of determined effort brought results. Things began to take shape. And we tried even harder.

1949:The formative years were over. We had come of age.

1974:Here was the first evidence of Parle as it is today.


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QUALITYHygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering

the final products to supermarkets and store shelves nationwide, care is taken at every step to ensure the best

product of long-lasting freshness. Every batch of biscuits, confectioneries & snacks are thoroughly checked by

expert staff, using the most modern equipment. This ensures consistent and perfect quality across the nation and

abroad.

Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever

since its inception. The factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and

confectionery plants in the country. The factory in Mumbai was the first to be set up, followed soon by the one in

Bangalore, Karnataka. Parle also has 10 manufacturing units for biscuits and 75 manufacturing units for

confectioneries on contract.

AWARDS

Since the first entry at the Monde Selection in 1971, Parle Products have been shining with golds and silvers

consistently. Monde Selection is an international institute for assessing the quality of foods. Currently, it is the

oldest and most respected organization in the field of selecting quality foods worldwide.


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PRODUCTSBISCUITS

ParlegEvery nation dreams of a better tomorrow. And every nation's tomorrow lies in the hands of its children; the

young stars who shape the future of the nation. So, it's important to nourish these young stars, after all it's a

question of the nation's future.

Filled with the goodness of milk and wheat, Parle-G is a source of all round nourishment. Treat yourself to a pack

of yummy Parle-G biscuits to experience what has nurtured and strengthened millions of people for over 70

years. A meal substitute for some and a tasty and healthy snack for many others. Consumed by some for the

value it offers, and many others for its taste. Whatever the occasion, it has always been around as an instant

source of nourishment. Little wonder that it's the largest selling biscuit brand in the world.

KRACH JACKParle introduced Indias first & original sweet and salty biscuit Krackjack in 1972, which went on to become

one of the most loved biscuits. Its a crispy and delicious biscuit with a perfect balance of sweetness and

saltiness. Once you start relishing it, you wont be able to stop the longing for more. Though Krackjack sweet and

salty biscuits can be enjoyed anytime, it goes wonderfully well with your evening cup of tea.

The unique dual tastes of sweet and salty have a perfect analogy with the dual personality of an individual, be it a

politician or a mother-in-law.Taste ka double role jo khol sakta aap ki bhi pole.

MONACO

Life namkeen banaiye!

When life hits a dull patch, just pull out a Parle Monaco to make it exciting. The light, crispy biscuit sprinkled with

salt, is the perfect namkeen twist you can add to your ordinary boring moments. Go ahead, Life namkeen

banaiye, anywhere, anytime with Parle Monaco.

To spice up your life further, try the variant of Parle Monaco - The Zabardast Jeera. This salted, crispy biscuit

delicately seasoned with jeera, has a unique taste that makes those namkeen moments even more exciting.

KREAMS

Finally a biscuit that's perfect for every occasion and for everybody's preferences. Parle's Cream biscuits come in

different shapes, sizes and flavours, giving you the freedom to choose, based on your needs. For a tangy delight,

choose the Orange cream or try the perfect tropical treat with the Pineapple flavour. No longer will you need to

wait for the whole year for a taste of the summer thanks to delicious Mango cream; and indulge your taste buds

with the goodness of Elaichi with mouth-watering Elaichi cream biscuits. And last but not the least, the chocolate

lovers can find solace in the delightful Chocolate cream biscuits , or the sugar coated chocolate cream centre

biscuit Parle Kreams Bourbon. Its time to indulge yourself. And never stop


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HIDE AND SEEK

Play a game of hide and seek with your taste buds. Indulge in the mouth-watering delight of Indias best moulded

chocolate chip biscuits, Hide & Seek. All it takes is one bite, and you are transported to chocolate Heaven.

Packed with a bounty of chocolate chips, once you try Hide & Seek, you will never want any other biscuit again.

A treat for the mouth, and the heart, khate hi dil aa jaye!

HIDE AND SEEK MILANO

Theres most definitely a secret. After all, behind every prized cookie is a well guarded recipe. That's because the

Milano is no ordinary cookie. Available in Chocolate Chip, Butterscotch, Butter Nut and Choconut, every Milano is

as rich and exotic as it is premium and delicious. Indulge in the sinful taste of Milano, a cookie with a reputation

for romance, and enjoy everything that follows.

HIDE AND SEEK BOURBON

The name itself suggests everything.

The moment you take a bite your tongue starts playing hide n seek with the rich chocolaty cream resting between

two lovely sugar-coated biscuits.

The melting chocolate cream will feel rich and luscious in your mouth.

Its a complete treat for your taste buds. Moreover, it's like falling in love at first bite.

So what are you waiting for? Try it.

PARLE ACTIFIT DIGESTIV MARIENow say 'goodbye' or at least 'see-you-later to the couch, the video games, the computer and the TV. And enter

the Actifit world where you say 'Hi. Hello, Good morning' to the gym, the roads, the pool. And to help you stay this

active, you need Actifit Digestive Marie. It's a biscuit that's packed with 5x more fibre (than other Marie biscuits)

and 67% less fat. And it's a biscuit that will help you commit to a healthier you.

PARLE MARIE

There are two types of people in this world. Those who love to talk, and those who love to listen. Not surprisingly,

both types love Parle Marie. Because it's much more than a Marie biscuit. It's as light as the jokes your best

friend cracks. As crisp as your uncle's commentary on politics. As tasty as the juicy rumours your sister brings to

the table.

It is, in short, the perfect accompaniment to chats, arguments, discussions and gossip sessions. And yes, it's

healthy too. So the next time you're in good company, grab your favourite cuppa and open a pack of Parle Marie.

We promise the conversations that follow will be as addictive


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PARLE MILK SHAKTI

Milk Shakti is a power-packed biscuit fortified with the goodness of milk and honey. Kids today are growing up

quicker than before. They can run faster, throw further, hit harder and jump higher. Move over Mr. Dhoni, kids

today are super confident, because they aren't kids anymore, they are young adults.

Milk Shakti is a power packed biscuit, that can be part of your breakfast, a mid-morning snack or anytime when

you need a burst of energy for that extra edge, maybe before a cricket match, or a tennis tournament.

Milk Shakti is India's first milk biscuit that comes fortified with the goodness of honey

NIMKIN

Crispy, zingy, salted crackers. The perfect accompaniment for tea times. Move over bland biscuits, tea time just

got so much more interesting.

Tasty crackers baked to a golden perfection, sprinkled with salt for that added zestNimkin is the perfect tea time snack. But with a cracker so tasty, why just leave it for tea, you can have it any time

of the day

Crisp salted crackers, baked to a golden perfection

20-20 COOKIES

Imagine biting into a cookie that oozes with irresistible taste of fresh, wholesome butter and showered with crisp,

crunchy cashew..mmmm....sheer heaven. 20-20 cookies are baked to a golden brown crispiness to melt in the

mouth and leave you with the taste of perfection.

Once you open a pack, you can be sure its going to be over before you can even say Parle 20-20 cookies khao,

short mein niptaon. 20-20 cookies can be eaten at any time of the day, but may we suggest you avoid tea times!You don't want to share it with anyone at all.

So enjoy Parle 20-20 cookies, filled with the richness of cashew and the goodness of butter...

GOLDEN ARCS

Juicy, tasty orange and pineapple jelly wrapped in a chewy cake roll. Golden Arcs are delights to the taste buds

from the time you bite into the delicious pastry till your teeth sink into the sinfully tasty jelly inside

Golden Arcs can be the perfect snack at school during the breaks or can even be an after-meal dessert when

you want to indulge in something sweet, but not feel guilty since these are filled with real fruit.

Chewy rolls filled with the goodness of real fruit.


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Tempted to reach out for that packet of chips that seem to be all but calling out to you with its taste along with the

added calories, cholesterol and guilt? Introducing Parle Monaco Smart Chips - Its baked not fried, but tastes

equally good. Its a healthier and smarter substitute compared to other fried snacks and chips. It gives you

freedom to relish the taste anytime, anywhere without the guilt of gaining extra calories. So Goodbye Oversize T-

shirts, increasing waistlines and a diet that makes you feel deprived. With Parle Monaco Smart Chips, good food

doesnt mean added kilos anymore!

Also available in different exciting flavours:

Tangy Tomato, Crazy Chaat, Macho Masala

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