neeu parle
TRANSCRIPT
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-Neelam kumari
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In 1929 a small company by the name of Parle
products emerged in British dominated India.
Apart from the factories in Mumbai andBangalore Parle also has factories in Bahadurgarhin Haryana and Neemrana in Rajasthan, which arethe largest biscuit and confectionery plants in thecountry.
Parle Products also has 7 manufacturing units and51 manufacturing units on contract.
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Confectioneries
Buscuits
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SWOT Analysis of Parle
StrengthsParle Brand,
Diversified product range,
Extensive distribution network.
Low and mid price range
Catering to mass,
Better understanding ofconsumer psyche
OpportunitiesEstimated annual growth of 20%
Low per capita consumption,
Changing consumer preference,
Increasing demand for sugar free,
Diet biscuit,
ThreatsHike in cost of production
due to hike
In Raw material cost,
Increasing distribution cost,
Local bakery products,
Entry of various new entrant,
ITC etc.
WeaknessDependence on retailers & groceryStores for displaying diversified Parle
Products on shelf, induce impulsive
buy
Dependence on Parle G
(flagship brand)
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Competitor of Parle Products with
Market Share
Britannia
ITC HLL
Bisk Farm
Dukes Marico
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Company Overview
The company was founded in 1985 and isbased in Mumbai, India.
Parle Agro Pvt., Ltd. manufactures,distributes, sells, and exports fruit drinks inIndia and internationally.
It offers fruit and milk drinks, packagedwater, and apple and mango drinks in
polyethylene terepthalate (PET) bottles andcontainers, and tetra packs.
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Products
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Competitor of Parle Agro
Coca Cola India (Pulpy Orange/Maaza);
PepsiCo (Tropicana);
Dabar (Real);
Mother Dairy (Safal)
Freshgold
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TARGETED MARKET
Primary Market
Kids- Fond of Fruit Juice;
Teens- More Experimental;
Youth- Experimental and
more buying power; Working People;
Housewives; and
Elderly people.
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Cont
Secondary Market
Travel Industry
Airlines, Railways
and local transport
systems.
Recreational- Movie
theatres,Malls,etc.
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1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
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Annual Production:
The organized biscuit manufacturing industrys annual productionfigures show YOY growth indicating rising consumption pattern inIndia.
Annual Production Figures in Million Metric Tonnes
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Marketing Strategies
To promote their products, parle's management staff adopt somemarketing strategies. These are as follows:
Pricing strategies: all the products of parley in the market sold at a
very reasonable price which help them to promote their products.
Advertising strategies: to promote their product parle use severaladvertising methods.
Extra packages: after regular time intervals parle gives attractiveoffers on their products, which helps the management in increasingtheir sales.
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PARLE G SPONSORED TELE-SERIES SHAKTIMAN
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CONCLUSION
Parle is the leading brand in India which covers
various product of various range.
This is the key factor why it is becoming
more successful.
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THANK YOU
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