parle agro
DESCRIPTION
The four P's of parle agro. This ppt contain short glance of place, product, price & promotion of Parle Agro companyTRANSCRIPT
MARKETING MANAGEMENT
PARLE AGRO
VIDYA VIKAS UNIVERSAL COLLEGE
PARLE AGRO
AcknowledgementI would like to express my special thanks of gratitude to
my teacher who gave me the golden opportunity to do this wonderful project on the topic Parle Agro, which
also helped me in doing a lot of Research and I came to know about so many new things. I am really thankful.
Secondly I would also like to thank friends who helped me a lot in finishing this project within the limited time.
I am making this project not only for marks but to also increase my knowledge .
THANKS AGAIN TO ALL WHO HELPED ME.
DeclarationI hereby declare that the project work entitled
Parle Agro submittedto, is a record of an original work done by me and
this project work has not performed the basis for the award of any Degree or diploma/
associateship/fellowship and similar project if any.
4P’s of Parle Agro Ltd.
Place
Product
Price
Promotion
IntroductionParle Agro is an Indian private limited company
founded in 1929.It was owned by the Chauhan family of Vile
Parle, Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink.
It owns the brands including Frooti, Appy, LMN, Hippo and Bailley.
Family Tree
Food
WaterBeverages
All three companies continue to use the family trademark name "Parle".
PlaceThe registered Head Office of Parle Agro Pvt.
Ltd. Is located in Sahar-Chakala Road, Parsiwada, Andheri (E), Mumbai.
ProductParle-G:- Filled with the goodness of milk and
wheat, Parle-G is a source of all round nourishment. It is one of the famous product of “Parle” company, which has a major contribution in making the company well known all over India.
Frooti:- A popular mango drink, that’s been around since 1985. And rated as India’s Most Trusted Fruit Beverage Brand.
Appy Fizz:- It is the sparkling apple drink was launched in 2005, and he has been the most popular amongst the youth ever since.
Bisleri:- It is a brand of bottled water in India. The brand name Bisleri is so popular in India that it is used as generic name for bottled water.
Appy:- The still apple drink, is the most popular and first of its kind in the country. Appy is made from fresh juicy apples.
Krackjack:- Parle introduced India’s first & original sweet and salty biscuit –Krackjack in 1972, which went on to become one of the most loved biscuits.
Mango Bite:- This was not only India's first mango candy, but even today, is the only candy with the richness of real, juicy sweet mangoes.
PriceProduct Price in Rs.
Parle G 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50
KrackJack 5, 7, 10, 15 and 20
Monaco 5, 7, 10 and 20
Kreams 2, 5, 10 and 18
Hide & Seek 5, 12, 20, 30, 50
Hide & Seek Milano 15 and 30
Hide & Seek Bourbon 5, 12 and 25
Parle Actifit Digestive Marie 5, 15 and 25
Parle Marie 5, 10, 15, 20 and 22
Milk Shakti 5 and 10
Parle's Wafers 5, 10 and 20
Fulltoss 5, 10 and 20
Product Price in Rs.
Nimkin 5 and 10
20-20 Cookies 5, 10 and 18
Golden Arcs 10 and 20
Festo 5 and 10
Top 5/-, 10/- and 20/-
Happy Happy 5 and 10
Melody 1
Mango Bite 50 Paise
Chox 2
Kaccha Mango Bite 50 paise
Poppins 2 and 5
Monaco Smart Chips 5 and 10
PromotionParle products promotions are very well
known and frequently seen on television. The promotion is mainly done to achieve
internal customer satisfaction level to 95%.Bollywood well known actors like “Amir
Khan” and “Hrithik Roshan” are the brand ambassador of Parle products.
Commercials
Images