parle product
DESCRIPTION
This ppt is Made from project report of parle product private limited from kushal barot & soni jignesh ( kalol BBA collage)TRANSCRIPT
A
Project Report On
“PARLE PRODUCTS PVT.LTD”
Submitted To:
Gujarat University
Submitted By: Barot Kushal H &
Soni Jignesh R
Under Guidence OF :- Prof Mayur Patel
Company’s IntroductionFounded in 1929 by Chauhan family of Vile ParleParle Products has been India's largest manufacturer of
biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste.
BiscuitParle-GMonacoHide & Seek Hide &Seek
BourbonHide & Seek MilanoHide &Seek FabParle MarieNimkinGolden ArcsCoconut Cookies
Sweets
•Melody•Mango Bite•Chox•Kaccha Mango Bite•Poppins•Kismi
Market Share…..
85%
38%
22%
14%
Market Share
Frooti Biscuits BailleyConfectionary
Penetration
Rural-urban penetration of Biscuit : Urban Market : 75% to 85% Rural Market : 50% to 65% Per capita consumption of Biscuits :
INDIA 1.8 kg, South East Asian Countries 2.5 kg to 5.5 kg USA 7.5 kg
Parle – Product Life Cycle
Intr
oduc
tory
(Bre
ad C
ake)
Growth
(Fro
oti)
Mat
urity
(Par
le-G
)
Declin
e (A
ppy,
Hid
e&See
k)02468
10
Product
Lif
e
Stephan MixerThe Stephan TK Mixer is a component to
automatically feed the down-stream make-up equipment for biscuits, bread, rolls, buns, cake, sweet goods, cookies and crackers.
BISCUIT BAKING OVEN
260 feet long - Parle has the largest baking oven in Asia.
Levels Of Distribution Channel In ParleLEVEL 1Availability of all Parle products in the various
retail stores across the length and breadth of the country.
LEVEL 2Since it is an FMCG Product this channel exists
for customers scattered throughout the country.LEVEL 3Mass consumption is suitable for National and International Coverage.
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