Board 1

The Calendar Brief 2010

The aim of the project is to challenge the structure of a desktop calendar, communicating the sustainability factors of paper. This can be in the form of either promoting the TwoSides campaign or PaperCo’s beliefs and values. The calendar must be practical, so it can be written on including PaperCo’s branding according to the given guidelines. The packaging for 10,000 units needs to be considered and the paperstock should be specified.

PaperCo is a leading supplier of fine paper and boards, which will need to be promoted through the making of the calendar.

As part of the project the calendar must engage with the target audience, which are primarily designers, making them aware of sustainability factors.

Board 2

Almanac- Structure and Packaging

The calendar

The final concept for the structure is an interlocking concertina encased within two hard covers which supports itself when stood on the desk. The constructions of the structure represents the sustainabilty and strength of the paper. The final concept uses various paper stock to promote PaperCo’s range of paper. The paperstock is identified on each of the components on the calendar.

The calendar could be kept as a keep sake which when folded flat is held closed by a belly band. To give a natural feel to the exterior of the product, embossing has been used. The embossing on the hard cover reads 100% recyclable to put across to the viewer the fact that it can be recycled. The year 2010 along with PaperCo’s logo appears on the belly band. The packaging is designed to protect the calendar using an inset case style design.

Board 3

Almanac- Layout & Content

The combination of the graphics and imagery promote both PaperCo as a company and TwoSides as part of an awareness raising campaign. The calendar format includes the practical elements so it can be written on and is viewed portrait for readability when stood on the desktop. The landscape sections with the graphics and imagery are read landscape to allow the product to be viewed as a book when held. To encourage the user to use PaperCo there is a calls to action page.

Fri 1 Sat 2 Sun 3 Mon 4

Tue 5 Wed 6 Thu 7 Fri 8

Sat 9 Sun 10 Mon 11 Tue 12

Wed 13 Thu 14 Fri 15 Sat 16

Sun 17 Mon 18 Tue 19 Wed 20

Thu 21 Fri 22 Sat 23 Sun 24

Mon 25 Tue 26 Wed 27 Thu 28

Fri 29 Sat 30 Sun 31

JanuaryNew Year’s Day- Jan 1

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used

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held

inst

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Mon 1 Tue 2 Wed 3 Thu 4

Fri 5 Sat 6 Sun 7 Mon 8

Tue 9 Wed 10 Thu 11 Fri 12

Sat 13 Sun 14 Mon 15 Tue 16

Wed 17 Thu 18 Fri 19 Sat 20

Sun 21 Mon 22 Tue 23 Wed 24

Thu 25 Fri 26 Sat 27 Sun 28

FebruarySt Valentine’s Day- Feb 14Shrove Tuesday - Feb 16Ash Wednesday - Feb 17

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tsMon 1 Tue 2 Wed 3 Thu 4

Fri 5 Sat 6 Sun 7 Mon 8

Tue 9 Wed 10 Thu 11 Fri 12

Sat 13 Sun 14 Mon 15 Tue 16

Wed 17 Thu 18 Fri 19 Sat 20

Sun 21 Mon 22 Tue 23 Wed 24

Thu 25 Fri 26 Sat 27 Sun 28

Mon 29 Tue 30 Wed 31

MarchSt David’s Day- Mar 1Mothering Sunday- Mar 14St Patrick’s Day- Mar 17

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can

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throu

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at

Pape

rCo.Thu 1 Fri 2 Sat 3 Sun 4

Mon 5 Tue 6 Wed 7 Thu 8

Fri 9 Sat 10 Sun 11 Mon 12

Tue 13 Wed 14 Thu 15 Fri 16

Sat 17 Sun 18 Mon 19 Tue 20

Wed 21 Thu 22 Fri 23 Sat 24

Sun 25 Mon 26 Tue 27 Wed 28

Thu 29 Fri 30

AprilGood Friday- Apr 2Easter Sunday- Apr 4St George’s Day- Apr 23 “

UK,

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spec

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inth

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publ

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and

and

have

a

priv

ate

Sat 1 Sun 2 Mon 3 Tue 4

Wed 5 Thu 6 Fri 7 Sat 8

Sun 9 Mon 10 Tue 11 Wed 12

Thu 13 Fri 14 Sat 15 Sun 16

Mon 17 Tue 18 Wed 19 Thu 20

Fri 21 Sat 22 Sun 23 Mon 24

Tue 25 Wed 26 Thu 27 Fri 28

Sat 29 Sun 30 Mon 31

MayMay Day Bank Holiday - May 3May Spring Bank holiday - May 31

YoYo is just

one

of

our

rang

es

of

paper

.

It

is

special

as

it

i s

made

out

of

100% recycled

material.

Tue 1 Wed 2 Thu 3 Fri 4

Sat 5 Sun 6 Mon 7 Tue 8

Wed 9 Thu 10 Fri 11 Sat 12

Sun 13 Mon 14 Tue 15 Wed 16

Thu 17 Fri 18 Sat 19 Sun 20

Mon 21 Tue 22 Wed 23 Thu 24

Fri 25 Sat 26 Sun 27 Mon 28

Tue 29 Wed 30

JuneFather’s Day- Jun 20Longest Day- Jun 21

Sam

e D

ayN

ext D

ayD

eliv

ery

or

Thu 1 Fri 2 Sat 3 Sun 4

Mon 5 Tue 6 Wed 7 Thu 8

Fri 9 Sat 10 Sun 11 Mon 12

Tue 13 Wed 14 Thu 15 Fri 16

Sat 17 Sun 18 Mon 19 Tue 20

Wed 21 Thu 22 Fri 23 Sat 24

Sun 25 Mon 26 Tue 27 Wed 28

Thu 29 Fri 30 Sat 31

July

The

Mhty:

The

Fac

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Pap

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way

sis

for

No

tth

een

vir

on

men

tne

cess

arily

Rec

ycle

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ettebr than

virg

inpa

per

Sun 1 Mon 2 Tue 3 Wed 4

Thu 5 Fri 6 Sat 7 Sun 8

Mon 9 Tue 10 Wed 11 Thu 12

Fri 13 Sat 14 Sun 15 Mon 16

Tue 17 Wed 18 Thu 19 Fri 20

Sat 21 Sun 22 Mon 23 Tue 24

Wed 25 Thu 26 Fri 27 Sat 28

Sun 29 Mon 30 Tue 31

AugustSummer Bank Holiday - Aug 30

The

Myt

h:Th

e Fa

ct:

Pap

erco

ntrib

utes

sign

ifica

ntly

to lan

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ll

Wh

ile

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nd

fill

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ntrib

ute

does

redu

cing

the

is

Fri 1 Sat 2 Sun 3 Mon 4

Tue 5 Wed 6 Thu 7 Fri 8

Sat 9 Sun 10 Mon 11 Tue 12

Wed 13 Thu 14 Fri 15 Sat 16

Sun 17 Mon 18 Tue 19 Wed 20

Thu 21 Fri 22 Sat 23 Sun 24

Mon 25 Tue 26 Wed 27 Thu 28

Fri 29 Sat 30 Sun 31

OctoberTrafalgar Day- Oct 21Halloween- Oct 31

The

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h:m

ak

ing

tsedrosy

epaprstserof

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,in

fact

,hte

etisoppois

true

The

Fact

:

Mon 1 Tue 2 Wed 3 Thu 4

Fri 5 Sat 6 Sun 7 Mon 8

Tue 9 Wed 10 Thu 11 Fri 12

Sat 13 Sun 14 Mon 15 Tue 16

Wed 17 Thu 18 Fri 19 Sat 20

Sun 21 Mon 22 Tue 23 Wed 24

Thu 25 Fri 26 Sat 27 Sun 28

Mon 29 Tue 30

NovemberGuy Fawkes Night- Nov 5Remembrance Day- Nov 14

of

Phone: 01273 441560www.paperco.co.uk

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Unit 1, Bricklayers Arms, Mandela Way, London SE1 5SP

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foryou

Wed 1 Thu 2 Fri 3 Sat 4

Sun 5 Mon 6 Tue 7 Wed 8

Thu 9 Fri 10 Sat 11 Sun 12

Mon 13 Tue 14 Wed 15 Thu 16

Fri 17 Sat 18 Sun 19 Mon 20

Tue 21 Wed 22 Thu 23 Fri 24

Sat 25 Sun 26 Mon 27 Tue 28

Wed 29 Thu 30 Fri 31

DecemberChristmas Day- Dec 25Boxing Day- Dec 26Bank Holiday - Dec 27&28

Th

eU

Kex

port

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Mil

lio

nto

nnes

was

tefo

r

“”

ofR

e-Pr

oc

essi

ng

Wed 1 Thu 2 Fri 3 Sat 4

Sun 5 Mon 6 Tue 7 Wed 8

Thu 9 Fri 10 Sat 11 Sun 12

Mon 13 Tue 14 Wed 15 Thu 16

Fri 17 Sat 18 Sun 19 Mon 20

Tue 21 Wed 22 Thu 23 Fri 24

Sat 25 Sun 26 Mon 27 Tue 28

Wed 29 Thu 30

September

Paper Stock

Hard Cover: Eco-Chip Greyback 685 micron covered by Rothmill

Colours Mulberry 135g/m2

Concertina Insert: Distinction Elegance Laid Brilliant White 320g/m2

Belly Band: Lustrulux Cast Coated Copper-Metallic 250g/m2

Board 4

Almanac 2010- End Usage

The Calendar in use on the desktop . The structure also has a secondary use as a stationary holder. As shown in the second image, the folds can be flattened so it can be written on easily. It can be opened as little or as much as the user requires which will reduce the desktop footprint.

The brief required us to consider a title for the calendar which we have referred back to. It was decided that it should be called Almanac. This means :- An annual publication containing a calendar along with facts for the coming year.

Push page centre fold down to write on date pages

Almanac 2010

Push down folds to view 6 month planner

Instruction Leaflet

Board 5

Almanac- Website & Direct Mail

Same DayNext Day

Deliveryor

Delivery

Calendar Application Page

Website Homepage Direct Mail Postcard

Process Diagram