pakistan radio industry snapshot may 2013
TRANSCRIPT
RadioMonthly Report May13
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad)
About the Report
Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
SNAPSHOT
• Beverages topped in the advertising category followed by Telecom and Election Campaign in May, 2013
• Unilever Pakistan was the top Advertiser in May, 2013
• PTI emerged as a top advertised brand
Last Month Rank
No. CATEGORIES (MINS)(%)
1 1 Beverages 15.4
3 2 Telecom 14.4
6 3 Election Campaign 8.5
- 4 Dextrose 6.8
- 5 Bouillon 5.9
- 6 Financial Institution 4.5
5 7 Milk 4.2
4 8 Petroleum 3.9
- 9 Hair Care 3.8
- 10 Skin Care 3.1
*Top 10 Categories contributed 70.5% of the total Ad Volume.
INDUSTRY TOP 10 [CATEGORY]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. CORPORATIONS(MINS)
(%)
3 1 Unilever Pakistan 11.1
1 2 Pepsi 8.1
8 3 Engro Foods 7.5
4 4 Ufone GSM 6.8
5 5 Pakistan Tehreek-e-Insaf 6.6
2 6 Nestle Pakistan 5.4
- 7 Mobilink 3.8
- 8 Coca Cola 3.1
- 9 Qarshi Industries 3.1
- 10 Faysal Bank 3.0
INDUSTRY TOP 10 [Advertisers]
(BASED ON NUMBER OF MINUTES)
*Only 2 of the top advertisers belong to Telecom Sector
INDUSTRY TOP 10 [BRANDS]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. BRANDS(MINS)
(%)
4 1 PTI 6.6
10 2 Mirinda 4.9
- 3 Omung Lassi 4.8
- 4 Uth Pack 3.9
- 5 Jam-e-Shereen 3.1
- 6 Mobit 3.0
3 7 Ufone GSM 2.8
- 8 Mobilink 2.6
- 9 Lipton Yellow Label 2.4
- 10 Garnier Baby Cream 2.0
*Only 2 of Top 10 brands belong to Telecom Sector
Trend AnalysisApril-May 2013
Advertising in Minutes*
Based on 28 Radio Stations in 3 Cities
Share in Millions
Trend AnalysisApril-May 2013
Based on 28 Radio Stations in 3 Cities
TIME BAND SHAREAdvertising in Minutes
CITY WISE SHARE%Share of Advertising
FM Channels ShareAdvertising in Minutes
•Total spent in May, 2013 was PKR 73,734,228 •Total Minutes of Advertising ran were 29,197 (minutes)
Average Nos. of Ads / Day
An average of 1,857 ads were aired in Karachi on FM stations per day
THE ENDTHE END
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