RadioMonthly Report Sep13

Analysis: Media Miles – Radio Tracking

Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad)

About the Report

Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

SNAPSHOT

• Beverages topped in the advertising category followed by Telecom and Food in September, 2013

• Pepsi Pakistan was the top Advertiser in September, 2013

• 7up was the top advertised brand

Last Month Rank

No. CATEGORIES (MINS)(%)

1 1 Beverages 34.3

2 2 Telecom 15.1

- 3 Petroleum 8.7

- 4 Detergent 5.1

7 5 Health 3.9

4 6 Financial Institutions 3.8

3 7 Food 3.2

5 8 Milk 2.8

8 9 Hotel & Restaurants 2.6

- 10 Government 2.1

*Top 10 Categories contributed 81.6% of the total Ad Volume.

INDUSTRY TOP 10 [CATEGORY]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. CORPORATIONS(MINS)

(%)

1 1 Pepsi 24.2

2 2 Nestle Pakistan 11.2

3 3 Unilever Pakistan 5.8

- 4 China Mobile 5.6

- 5 Total Parco Pakistan 5.2

- 6 GlaxoSmithKline Pakistan 3.2

- 7 Engro Foods 2.8

10 8 McDonalds 2.5

- 9 Coca Cola 2.4

- 10 Telenor 2.4

INDUSTRY TOP 10 [Advertisers]

(BASED ON NUMBER OF MINUTES)

INDUSTRY TOP 10 [BRANDS]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. BRANDS(MINS)

(%)

2 1 7up 8.1

1 2 Pepsi 7.4

- 3 Aquafina 6.0

- 4 Total Quartz 5.2

- 5 Nestle PureLife Protect 4.9

- 6 Zong Apna Station 3.6

- 7 Rin Washing Powder 3.0

- 8 Dairy Omung 2.8

- 9 Nestle Milo 2.7

- 10 Mountain Dew 2.7

Trend AnalysisAugust-September 2013

Advertising in Minutes*

Based on 28 Radio Stations in 6 Cities

Share in Millions

Trend AnalysisAugust-September 2013

Based on 28 Radio Stations in 6 Cities

TIME BAND SHAREAdvertising in Minutes

Morning and Evening time slot attracted more advertisers throughout all cities

CITY WISE SHARE%Share of Advertising

FM Channels ShareAdvertising in Minutes

• Total spent in September, 2013 was PKR 711,150,96.33• Total Minutes of Advertising ran were 29,891.33 (minutes)

Average Nos. of Ads / Day

An average of 2,267 ads were aired in Karachi on FM stations per day

THE ENDTHE END

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Mr. Nasir ud Din nasir@mediamiles.biz nasir@mediamiles.biz

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