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    Magazine of The Institute of Chartered Accountants of Pakistan

    ACCOUNTANTO

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    9ACCOUNTANTTHE PAKISTAN

    WHENBUSINESSSTANDS STILL

    WHENBUSINESSSTANDS STILL

    GLOBAL CREDIT CRISISComplete Chronology ofSPECIAL REPORT

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    EDITOR'S LETTER 2

    PRESIDENT'S PAGE 3

    JOIN THE DISCOURSE 5

    COVER STORY

    When Business Stands Still

    Aamir JanMuhammad, FCA 9

    Financial Leadership in an Age of

    Turbulence

    Khursheed Kotwal, FCA 12

    No Strategy Without Operations

    Rana Mustansir 15

    ARTICLES

    A Critical Analysis of Accounting Practices

    Prevailing in the Mutual Funds in Pakistan

    Muhammad Rashid Zafer, ACA 17

    Reporting on the Long-Term Sustainability

    of Public Finances

    Ian Sanderson, FCA (E&W) 22

    Auditors Report in Pakistan

    Muhammad Asif Iqbal, FCA 24

    Complexities and Absence of Uniform

    Valuation Process of Intellectual

    Assets Valuation

    Mohammad Hanif Ajari, FCMA 30

    Advanced Fee Fraud

    Saima Batool & Wasi Ahmed 34

    Audit File

    Sadia Kaleem, ACA 35

    Living in a Bubble 37

    The Credit Crisis at Your Fingertips

    IN HOUSE

    Case Vignette 55

    World in Focus 57

    Books 59

    Last Page 60

    Volume 43Issue 4 October-December 2009

    Publications Committee

    Chairman and Chief Editor

    Adnan Zaman

    Members

    Abdul Rashid

    Abdul Wahid

    Adnan Ahmad Mufti

    Aijaz Ahmed

    Altaf Noor Ali

    Asad Feroze

    Heena Irfan Ahmed

    Jehan Zeb Amin

    M. Amir Afzal Rana

    M. Fahim A. Rauf

    Muhammad Rehan Razzak

    Mutee-ur-Rehman Mirza

    Omar Mustafa Ansari

    Raheel Abbas Rizvi

    Advisor Publications

    Rana Mustansir

    The Council

    PresidentAbdul Rahim Suriya, FCA

    Vice PresidentsMohammad Abdullah Yusuf, FCA

    Pervez Muslim, FCA

    Members

    Adnan Zaman, FCA

    Ahmad Saeed, FCA

    Ch. Nazir Ahmad Asad, FCA

    Hafiz Mohammad Yousaf, FCA

    Khalid Rahman, FCA

    Muhammad Ayub Khan Tarin

    Nadeem Yousuf Adil, FCA

    Naeem Akhtar Sheikh, FCA

    Rafaqat Ullah Babar, FCA

    Rashid Rahman Mir, FCA

    Salman Ali Shaikh

    Shaikh Saqib Masood, FCASohail Ahmad

    Waqar Masood Khan

    Yacoob Suttar, FCA

    Zahid Iqbal Bhatti, FCA

    Executive Director

    Moiz Ahmad, FCA

    Secretary

    Shoaib Ahmed, ACA

    Publication Coordinator

    Asad Shahzad

    Editorial Office

    The Pakistan AccountantChartered Accountants Avenue, Clifton,Karachi-75600 (Pakistan)Phone: 99251636-39 Fax: 99251626E-mail: [email protected]: www.icap.org.pk

    WHEN BUSINESS

    STANDS STILL

    PAGE#

    9PAGE#

    17

    PAGE#PAGE#

    22Reporting on theLong-TermSustainability ofPublic Finances

    Living in a BubbleThe Credit Crisis atYour Fingertips

    37

    A CRITICAL ANALYSIS OF

    ACCOUNTING PRACTICES

    PREVAILING IN THE MUTUALFUNDS IN PAKISTAN

    The Pakistan Accountant Oct-Dec 2009 1

    C O N T E N T S

    SPECIALREPORT

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    A few years ago the US based *Financial Executives Research Foundation did

    a study on what operational people thought about their financial counterparts.More than 50% respondents described their finance managers as corporatepolice. If the Chief Financial Officer is perceived as a prosecutor would hismanagers come to him for help?

    One of the tenets of the Sarbanes Oxley Act is that boards should have an activerole in strategy. Incidentally, most board members come with operationalbackgrounds. Thus, the CFO needs to bring his strategy to the board in a waythat allows the board to align themselves with his strategy.

    Traditionally, accountants role in strategic planning has beenconfined to the implementation phases where strategies are

    converted into budgets. May be thats because strategicplanning requires managers to throw the rule book out thewindow; something accountants are not programmed to do.

    Times are changing, though. Professional accountants arestanding up and being counted for as strategic decision makers.Strategic planning defines a businesss mission, evaluates itsstrengths and weaknesses, identifies opportunities and threats,and realigns resources to achieve the goals of the business. This

    is where all those advanced quantitative techniques and NPV calculations startto make sense. Add to that an understanding of the profit implications ofgoodwill, brand recognition and other intangible assets, and you have anaccountant who can greatly benefit the planning process.

    But if finance managers really want to be seen as strategic business thinkersthey must shift their traditional emphasis on compliance to a long termperspective to analyze the performance of their enterprise. They must seek tolearn from their operational business partners who possess process knowledge.Whether in manufacturing or in services accountants must participate fully inestablishing processes. They must learn to embrace organizational diversity andbe willing to take creative risk.

    Most important, they must realize that at its core any enterprise is a collection ofpeople and, therefore, business strategy must define the collective intelligenceand aspirations of all those people. The relationship between people, processand product must be sustained at all costs.

    The game of bridge is often referred to as the game of strategy. Its part science,

    part math, part logic. Like business. But bridge is also very human, where instinctmatters more than reason. Just as business strategy should be; where businessacumen doesnt override human potential. It develops it.

    Adnan Zaman

    Editors LetterWHEN BUSINESSSTANDS STILL

    The Pakistan Accountant Oct-Dec 2009 2

    E D I T O R S L E T T E R

    * The Financial Executives Research Foundation (FERF) was established in 1944 to perform impartialand independent research on financial management and reporting.

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    WHEN BUSINESSSTANDS STILL

    Presidents PageDuring my years with the pharmaceutical industry, the term Big Pharma soundedvery intimidating. Big Pharma defines the concentration of the largepharmaceutical companies. In contrast to small and medium sized localcompanies, these companies coordinate and manage a complex network ofalliances and partnerships between them.

    Whatever the structure of the pharmaceutical industry in Pakistan, it seems thatBig Pharma will have a significant role in determining business practices. Thepharmaceutical industry has been one of the most profitable industries for manyyears and is considered a recession proof industry. Local pharmaceuticals could

    generate considerable revenue from exports over time if thegovernment provides a business friendly atmosphere to thissector.

    Another area where local pharmaceutical companies cancompete internationally is outsourcing. China is now beingranked as the number one location for pharmaceuticaloutsourcing in Asia followed by India, Korea and Taiwan. Thesecountries are emerging not only as low-cost production locationsbut also as locations with market potential and research anddevelopment capacity.

    The government needs to devise a strategy for the local pharmaceutical industryto compete and make the most of the opportunities available to Asian countries.This is a critical growth opportunity that this industry can not afford to miss.

    Some companies continually face tremendous challenge in creating profitable

    growth. Then there are other companies that achieve sustained growth in bothrevenues and profits. Numerous business studies of high growthcompanies over the years have shown that the difference between high growthand low growth lays in the way these companies approach strategy.

    Less successful companies take the beaten path: the conventional model ofalways staying ahead of the competition. Successful companies on the otherhand take the road less traveled: they innovate. They dont compare themselvesto rival companies; they dont try to match or beat competitors. They dont allowcompetitors to set parameters for their success. They use their competitorsstrengths not to identify their own weaknesses, but to build on comparativeadvantages.

    They believe in their core strengths and add value to them. They put aside

    conventional thinking and deliver a package that their customers would highlyvalue. Successful companies monitor their competitors, but they do not do thingsin response to what the competition is doing. They do not scramble forincremental share. They aspire to create their unique value in whatever they aredoing.

    Abdul Rahim Suriya

    The Pakistan Accountant Oct-Dec 2009 3

    P R E S I D E N T S P A G E

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    JOIN THEDISCOURSE

    This issues topic is:

    Does IT Matter?*The differentiation is not in IT itself which iseverywhere and increasingly less expensive thesedays, but in the new practices it enables.Brown & Hagel

    As technology diffuses in to every aspect oforganizational life, IT is fast becoming a commodity.With more companies investing heavily in IT andwith more and more IT products being standardizedand their cost falling, should Information Technology

    be viewed merely as a commodity or as an enablerof new business practices?

    C O M M E N T S

    J O I N T H E D I S C O U R S E

    It does matter on who is sitting behind the wheel. No doubt,

    living in this vibrant era without IT is even hard to imagine but

    making this tool to be used as a best business practices

    enabler is an art, which practically very few organizations have

    learnt so far. However, at least through ITs widespread

    availability at affordable price this is now not an elite

    commodity for a few entrepreneurs. Its best business

    practices features can be utilized by any entrepreneur at his

    discretion.

    Amer JanGM Finance (South) PTCLKarachi

    IT is no longer a black box. IT is an integral part of the enterprisefunctionalities and a board needs to understand the overall

    architecture of its companys IT applications portfolio. Havingworked for an Institute for Corporate Governance for nearly threeyears now, this brings me to highlight the importance of ITGovernance, the lack of which has led to various IT project failures.

    Lack of interest at the Board level in IT related decisions led tothe failures resulting in substantial financial loss such as DisneyCorporations go.com project shut down after $878 million inexpenditure, Nikes $400 million investment in software whichwas subsequently written off as a disaster and the AustralianCustoms Imports Control System when customs insisted ongoing live with its own systems, the industry was not ready andthe ports effectively closed down for three weeks until the oldsystems were brought back into action.

    Hence IT does matter.

    Jahanara Sajjad AhmadUnited Arab Emirates

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    The Pakistan Accountant Oct-Dec 2009 5

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    IT is definitely not a commodity as commodity is somethingwhich is supplied/provided without qualitative differentiation. ITon the other hand can make or break an organization as it hasbecome such an integral part of corporate framework.

    Khwaja Kamran ShahConsolidation Manager Group Corporate Finance

    Dubai

    Yes, IT matters a lot. Specifically speaking about the bankingindustry, technology has the biggest and most critical role notonly in innovative product development but also in providingswift customer services. IT has completely changed the thoughtprocess of the bankers where every product, process andactivity is conceived keeping in view its technological elementsand the amount of support it provides from conception toproduction.

    From the simplest of the consumer banking products to the mostsophisticated structured products and from archival to auditprocess, IT has revolutionized everything. Though few would still

    argue that IT is a luxury and the cost associated is still relativelyhigh. However, in the longer run and in a broader perspective IThas reduced cost considerably with automation of processes.

    All in all, IT is an integral element of modern day business and itcannot flourish without IT.

    Syed Raheel HashmiHead - Quality Assurance | Operational Risk ManagementNoor Islamic Bank

    I support the point of view that IT enables business practices.The most relevant example of this is the system of transactionsand payments through credit cards. The use of credit cardsincreases purchasing power resulting in overall increase inbusiness activities, and this system of credit cards was notpossible without the help of IT.

    Jamil AhmedLahore

    Information Technology is already viewed as an enabler ofbusiness practices in meeting strategic requirements andsustaining competitive advantage. In current e-business world,information technology is the catalyst for creating entirely newbusiness models. It is not only part of the fabric of theorganization, causing companies to restructure businessmodels, but IT has also changed the way they manage customer

    relationships, work with their business partners, and formstrategic alliances with competitors. In this new economy,companies must leverage the enormous opportunitiescontinually created by technological advances to meetthe strong demands of complex information networks, anincreasingly dynamic global economy, and a never-satisfiedcustomer.

    Qaiser VakaniGroup Consolidation Manager SThree Management Services

    Ive always considered IT as an enabler of new businesspractices. Having served in the financial services industry since2001, Im confident that the growth of this industry over the past

    several years has been achieved because of new IT practicesacross the business either through online account activity,mobile banking, credit or debit card. Going forward, we will seefurther differentiation in financial products based on ITsinnovations. Soon you will find people managing entirebusinesses sitting at home, thanks to IT once again. At ABL

    AMC we believe in the same strategy and think out of the boxto design new products based on the latest technology available.

    Faisal Nadeem MangroriaHead of Internal Audit & ComplianceABL Asset Management Company LimitedKarachi

    The collapse of geographic boundaries has made the world aglobal village, thus business must acknowledge the need forInformation Technology. IT has challenged the more orthodoxways of business practices. It revolves around the automatedprocesses that require little or no human intervention. This inturn has eliminated repetition of tasks, risks involved due tonegligence of timely upgrades and extensive paper-intensivebusiness applications that result in the accumulation ofunnecessary bulk. Thus IT cannot be viewed as a merecommodity.

    In a nutshell, IT has caught on in the form of a communicationrevolution for modern day business and revolutionized more orless all business sectors around the globe, thereby changing oldbusiness practices.

    Zaryab HyderManager | AssuranceErnst & Young Ford Rhodes Sidat HyderKarachi

    In my opinion how IT is viewed depends a lot on the way it isbeing implemented by an organization.

    Even when an organization merely involves IT for automation ofits operation without any business process re-engineering, it isrequired to mould some of its processes accordingly.

    But if IT is implemented in its true spirit it forces organizations todevice a number of new business processes, adopt bestpractices and re-engineer their existing processes. Only in thatway can IT act as enabler and not as a commodity.

    Ayesha AshfaqAssistant Manager Corporate FinanceMinistry of Petroleum and Natural ResourcesIslamabad

    IT does matter but its being over-emphasized in current times.So much so that we are more concerned about the left and rightmargins of a report and less concerned about the message thatmatters more.

    Saleem AhmedSenior Manager | Audit & AssuranceM. Yousuf Adil Saleem & Co. Chartered Accountants

    IT is bringing wide ranging and significant changes to businesspractices. Not only are the traditional operational methods ofprocurement, manufacturing, distribution and sales beingmodified to bring in effective and efficient techniques into play,but the back end support systems in an organization includingfinance, human resource and administration are also evolving tothe changing business processes. Be it a market segmentationstudy or an efficient production process, a balance sheetforecast or employee performance appraisal, IT continues toenable new dynamic practices to the operating businessenvironment.

    Sibtain Shabbir HussainManager Treasury | Lakson Tobacco Company LimitedKarachi

    J O I N T H E D I S C O U R S E

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    Certainly, the topic is interesting. How could IT be considered as

    a mere commodity, when businesses all around the globe areGLOBAL today, thanks to the rapid development of IT services.

    Therefore, IT is a tool for business development and enabler in

    the true sense of the word.

    Abdul Sattar Tabbani

    Karachi

    The principal role that information technology has performed in

    the past has been the operational and management support. But

    recently the use of information systems as competitive weaponsis accelerating. Among the classic cases of strategic information

    systems are the computerized reservation systems of airlines,

    the cash management system of financial institutions, and the

    order entry system of the supply chain sector. The companies

    have now begun using information systems practices

    strategically to reap significant competitive advantage.

    Muhammad Arshad HasanChief Financial Officer Lahore School of Economics

    Lahore

    Does IT Matter? implies that IT has dramatically changed the

    role of business, its leveling effect on competition, and the

    practical implications for business managers and IT suppliers.

    The vital role of ERP, other IT solutions and hardware

    combination also enables businesses to introduce new

    concepts, new processes, new products and even capture newmarkets. I believe that a company has to employ IT consideringits present and future needs to the extent that they make its

    operations efficient, deliver a better customer experience and

    gain a competitive advantage.

    Haroon SulamanManager Audit & Systems Sitara Textile Industries LimitedFaisalabad

    The differentiation is not in IT itself which is everywhere andincreasingly less expensive these days, but in the new practicesit enables.

    This is completely true. IT has permeated all walks of our lives.It has not only changed the way we do business but also the waywe operate in society and interact with each other. The advanceof social networking and Web 2.0 has completely transformedthe concept of human interaction though at the cost of personalprivacy.

    IT has allowed businesses to break new frontiers in all respectsfrom materials management to marketing. It has madeorganizations more nimble, flexible, customer focused andhighly efficient. It has also questioned whether the profession ofaccountancy is there for the long haul given the advancementsin IT, though this would perhaps be something to be debatedseparately.

    M A ShaikhLondon

    IT has indeed changed the way everything used to be done.

    What needs our attention though is that we dont get carried

    away with the IT drive by adopting IT for the sake of IT. Each steptowards automation and IT should be well calculated with clear

    objectives, modalities and risks in mind. While IT addresses

    many issues, it brings with it new risks in the areas of systems

    integration, data migration, disaster management, information

    security and most importantly, the need for a sense of how IT

    leverages the overall organizational strategy.

    Syed Shahid Abbas RizviMobilinkIslamabad

    Nobody can doubt the horizons that IT has opened businessesto. IT usually does not of itself materialize as a product ofmodern business but it surely leads to differentiation through acompetitive edge over rivals. In the last three to four decades IThas transformed from mere data processing to BusinessIntelligence.

    There are many examples of business failure where IT isinvolved, but fact finding exercises reveal that what was missingwas management. It would not be wise to spend millions ofrupees to keep abreast of the latest technology. What matters isthe alignment of IT Strategy within the Corporate Strategy.

    On the other hand IT as a product has put companies like IBM

    and Microsoft in Fortune 500s top 50 rankings. In the earlynineties, who knew that web based companies like Google,Yahoo etc. would become the big guns of the corporate world.

    Imran-ul-HaqLahore

    IT has changed the way companies carry out many importantactivities, but it has also led managers to invest cash into riskyand misguided initiatives. As IT has become more standardizedand more affordable, it has been transformed from a proprietarytechnology that companies can use to gain an edge over theirrivals into an infrastructural technology that is shared by allcompetitors.

    Owais MukatiKarachi

    A N A L Y S I S

    In the year 2000, nearly half of US corporate spending was onInformation Technology. Companies were making hugeinvestments, particularly in e-business initiatives, in an attemptto achieve competitive and strategic advantages. However,these projects never produced significant benefits. Indeed, manywere never completed. Then there was a significant fall inspending on technology. NASDAQ collapsed and eyebrowswere raised and questions were asked whether IT was dead orwhether it would continue to be a source of dramatic, eventransformational change.

    In this backdrop Nicholas G.Carrs essay IT Doesnt Matterappeared in the May 2003 issue of the Harvard Business Reviewclaiming that technologys potential for differentiating onecompany from the pack its strategic potential inexorablydiminishes as it becomes accessible and affordable to all.

    The thrust of Carrs argument was:

    G IT has ceased to be a scarce good and can now be acquiredfrom the marketplace like any other commodity.

    G Businesses had overestimated the strategic value of IT andin their desire for acquiring business value had significantlyoverspent on technology.

    J O I N T H E D I S C O U R S E

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    G Whole industries rather than any one competitor wouldbenefit from these changes.

    Based on the above analysis Carr concluded that IT has lost itsstrategic value and that businesses instead of seekingadvantage through technology should manage their ITinfrastructures in a way that would reduce capital investment and

    operating costs and that they should ensure the reliability andsecurity of their systems by employing effective riskmanagement techniques.

    Not surprisingly, IT Doesnt Matter generated an enormousamount of debate. It drew criticism from Bill Gates and others inthe IT industry that had prospered and flourished by marketingthe strategic value of technology.

    Those who disagree with Carr argue that:

    G IT does not matter in isolation. It only matters in the contextof a concerted effort to innovate based on new possibilitiesand opportunities created by the technology:

    IT networks and the Internet have made it possible forcompanies to extend their operations globally. Newentrants have joined many industries and have focusedon taking strategic advantage of the economicsassociated with IT.

    IT has enabled industrys transaction costs to decreasecontinually, making it possible for the firms to makeproducts and services that were not feasible in the past.

    The Internet has made the explosive growth of smallbusinesses possible.

    The management of information intelligence and

    collaboration among individuals, groups, andorganizations has improved dramatically.

    G Unlike commodities like rice and steel, where the processingoperations are well understood and the economic advantagelies in being able to source the commodity at lower cost,managerial capabilities are needed to create value withtechnology.

    G On its own IT may not confer strategic differentiation, but itcertainly creates opportunities that were not previouslyeconomically available. Companies that see and act onthese possibilities before others do will continue todifferentiate themselves in the marketplace and reap

    economic rewards. However, the insight required to harnessthis potential will never be evenly distributed. Therein laysthe opportunity for significant strategic advantage.

    G To extract value from IT companies need to makeinnovations in business practices: improving cost savingsand efficiencies, making better organizational structures,products and services, creating strategic advantage throughpartnerships, and providing new IT-based services to extendthe customer value propositions.

    G IT developments have not reached the saturation point andwe would see more and better innovations.

    G The need to pay more attention to IT risks is undisputable,

    but the risks do not exceed the advantages.

    The quantum leap promised by those marketing strategic use oftechnology may not have materialized, however, InformationTechnology has made it possible for businesses to improve their

    processes, and has positively affected organizations at thestrategic, tactical and operational service delivery levels. Therewards from this transformation have not been evenlydistributed; those who had the insight and ability to createeconomic value have benefited the most.

    Furthermore, IT developments have not reached a plateau. We

    will continue to see better and more innovative softwareproducts. However, to gain a significant strategic advantagecompanies will also have to make innovations in businessespractices.

    Ahmad Saeed KirmaniKarachi

    Members are requested to send in their comments with theirname, town and membership number, via email in care of

    [email protected]

    with the word DISCOURSE

    in the subject heading.

    Responses will be edited for purpose of clarity and space.

    * The two Harvard Business Review articles that became the basis for

    this DISCOURSE are:

    IT Doesnt Matter by Nicholas Carr, Editor-at-Large for the Harvard

    Business Review, HBR, May 2003; and

    A response to Carrs article, titled Does IT Matter?, by John Seely

    Brown former Chief Scientist at Xerox, and Management Consultant

    and author John Hagel, in the Letters to the Editor section of Harvard

    Business Review, HBR, July 2003.

    J O I N T H E D I S C O U R S E

    Dear Members

    Thank you very much for taking time out to answer ourDISCOURSE question.

    The number of responses this question has generated provesthe significance of Information Systems in providing acompetitive advantage.

    The crux of this debate is that IT by itself may not provide abusiness with a strategic advantage, but IT createspossibilities that can only be fully exploited when thebusiness is ready to change its practices. Technology willmake a business or a service more efficient only when theright people are continually working to improve the rightprocesses.

    Once again you have helped us maintain the vibrancy anddecorum of this open discussion forum.

    Please continue participating.

    Publications Department, ICAP

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    In comparison to external factors, internal factors

    are leading indicators and have more influence on

    business collapse in general.

    Aamir Jan Muhammad, FCA

    WHENBUSINESS

    STANDSSTILL

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    External economic and other factors are beyond thecontrol of any entrepreneur and generally he cannothelp it in overcoming those factors, rather only takeinternal measures to mitigate the negative influence of

    these factors to limit the risk of loss to the business at tolerablelevel. However, certain businesses lose momentum andconsistency mainly due to complacency by reaching a certain

    level and through experimenting new impulsive ideas based onwhims without chalking out a proper business plan or taking intoaccount calculated risk associated with the implementation ofnew ideas.

    In the paragraphs that follow we will outline the major internalfactors which lead to the demise of profitable business entities:

    N O T A C C E P T I N G C O M P E T I T I V E C H A N G E

    Most enterprises, especially those enjoying monopoly in theirproducts, become the victim of egoistic managerial mindsetsand after the emergence of any competition close their eyes to itand gradually lose market share. Contrary to this newcomers act

    more aggressively with new customer focused ideas and betterservice providing mindset and gradually capture the marketthrough competitive edge over its monopolistic entrepreneur andin the long run become the true market leader in a competitiveeconomic environment.

    Theoretically speaking, it seems obvious that a strong businessenterprise with a thorough market share would be in a betterposition to outclass its new competitor by adopting changedcustomer focused strategies. However, in practice it does nothappen as entrepreneurs who are enjoying guaranteed sale oftheir products at desired margins fail to accept the reality ofcompetition by assuming that conditions will remain the samewhether or not they react in a positive fashion to the changedmarket conditions. This slackness of entrepreneurs leads togradual decline of their businesses and in most of the cases,total collapse.

    Prime examples in Pakistan are some big business enterprisesthat either closed down, or lost their market share, or grappledwith huge losses. For instance, one of the largest multinationalelectrical companies operating in Pakistan with a strong brandimage and market share in electrical products closed down itsmanufacturing units and substantially lost its business share tolocal competition. One of the largest multinational companiesdealing in tea lost market share to a local competitor even aftermerger with another big company, and the monopoly of a

    multinational dealing in cooking oil and related products marketwas also captured by new local businesses. On the internationalfront the recent bankruptcy of renowned automobile companiesare some examples.

    The most common factor amongst major big companies losingmarket share or giving free space to the new entrants is mainlydue to the fact that they were unable to retain their customers byoffering them products and services matching changingdemands and consequently failed to satisfy their customers.This rule of constant change applies to all facets of life andobviously to businesses as well. Those entrepreneurs whorealize this factor and constantly work on continuousimprovement to delight customers through their competitive

    products and services never fall victim to business crisis.

    D E C I S I O N M A K I N G O N I M P U L S E

    In the long run only those businesses survive which are

    managed through defined processes and not by few individualswhims and impulsive ideas. There is an old saying if it aintbroke dont fix it. Businesses sometimes become victim ofundue influence of high management over decision making.Chief executives are sometimes so obsessed with their ownideas that they are not willing to listen to any arguments againstthem or take into account risks associated with the project. For

    example, getting into a totally different line of business with norelation to existing business products and services, businessmergers and demergers, discontinuing old product lines andreplacing them with new products without market survey,introduction of new product to wrong market segment,overspending on established brands, getting into price warswhile compromising the companys profit margins etc.

    O R G A N I Z AT I O N A L S T R U C T U R E

    People are the key resource of any organization and the key todestroying any business enterprise is to destabilize theorganization structure of that company. Though this basic factoris not considered that important in many established businessorganizations but this is the key for the long term survival andgrowth of any business entity working in any economy of theworld.

    Think for a while a company with a defined organogram of alldepartments with reporting hierarchy, defined cadres, justifiedpay structure at all levels, job descriptions, key performanceindicators (KPIs), assigned SMART targets at all individuallevels, succession plans, performance appraisals, reward and

    C O V E R S T O R Y

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    reprimand mechanism and above all proper communication ofcompanys objectives to all levels from bottom to top.

    Under this organized scenario everybody knows their role andwould be satisfied with their job at the end of the day by realizingthe fact that their performance is being judged and he/she has adefined career path. Contrary to this if these mentioned factors

    are missing in the organization, no matter how skilled andtalented people working with that company are, overwhelmedwith work everybody would just be passing the buck around tosafeguard their jobs and at the end of the day companyobjectives would not be achieved.

    Another related aspect which has a critical impact on a

    companys business is the brain drain of employees throughimplementation of disorganized Voluntary Separation Schemes(VSS). Downsizing of staff without chalking out future placementneeds in terms of skilled human resource becomes a slowpoison for the business and in the long run seriously affects thecontinuity of the business. In large organizations where VSS areoffered those with skills and job opportunities in the market are

    the first to opt for the scheme as it gives dual benefits to them.Consequently, if general VSS is offered then at the end of theprocess the company is left with employees less in demand bothwithin and outside the company. Personally speaking, andbased on the authors work experience, most of the VSSschemes, though it is difficult to quantify its intangibleconsequences, are not well planned and have resulted in a braindrain of key human resource which subsequently affects thecompanys performance.

    C O N C L U S I O N

    In all facets of life basics play the key role. In the current globaleconomic scenario the rule of survival of the fittest applieswhereby entrepreneurs need to keep their business fit for allenvironments by bringing innovation to products and services inline with changing market trends.

    For the long term survival of business enterprise in thecompetitive times, regardless of size and nature, entrepreneursneed to implement certain basics to achieve their prime objectivei.e. to earn profits from the business on a continuous basis.

    Four basic factors must be considered as vital signs for businesscontinuity in the long run:

    IPositive financials;

    ICustomer satisfaction;IEffective processes; andITrained human resource & business infrastructure.

    To achieve the businesss financial objectives, entrepreneursneed to have satisfied customers. To retain satisfied customershe needs to device processes which can deliver desiredproducts and services to customers on a continuous basis witha concept of customized products and services. Furthermore, toimplement these business processes business need skilledhuman resource and infrastructure to deliver the desired results.

    Conclusively, if we reverse this series of factors in ascendingorder we come to know that two factors i.e. skilled human

    resource and business structure, and defined processes areleading factors and if these are effectively in place then the othertwo factors i.e. customer satisfaction and positive financials areguaranteed.

    Business survival is wrapped in this golden strategy of retainingexisting customers and attracting new customers withoutcompromising on quality of products and services with anensured positive bottom line. If these basic factors are properlyfollowed and implemented, rest assured the business willsurvive and thrive in good times and bad.

    Aamir Jan Muhammad

    General Manager Finance South,Pakistan Telecommunications Corporation Limited (PTCL).

    C O V E R S T O R Y

    To achieve the businesss

    financial objectives,entrepreneurs need to have

    satisfied customers. To retain

    satisfied customers he needs to

    device processes which can

    deliver desired products and

    services to customers on a

    continuous basis with a concept

    of customized products and

    services.

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    Introduction

    Recessions are like hurricanes: they hitdifferent areas with different intensities.How a company responds will depend onhow sensitive the industry is to thedownturn and the strength of its strategicand financial positions. Therepercussions of the market meltdowncontinue to reverberate around thefinancial services sector. The financialcrises around the world in the past twoyears has been very challenging for

    everyone and more so for the financecommunity.

    In Pakistan, as well, the past two yearshave been challenging with deteriorating

    political, and security conditions and anumber of economic challenges like low

    GDP growth, high inflation, and massivedevaluation of the rupee. The purchasing

    power of the consumer has alsodeteriorated, thus putting more pressure

    on companies to operate efficiently andmake value offerings. However, currently

    the GDP growth has started to improveand inflation is more controlled.

    Key Learnings

    One of the key learnings from the current

    financial crisis was that there was toomuch focus on short term revenuegeneration rather than a more sustainablelong term approach to profit and valuecreation. The CFO can play a critical rolein promoting a more balanced approachto risk and reward. This includesstrengthening the management andcompany wide understanding of the risksand funding costs associated withparticular products and trading strategies.

    New Ways of Working

    Businesses need to work differently andfind new ways of working. Recession andthe turbulent times that follow offer manycompanies an ideal chance to moveahead of competitors. To seize theseopportunities major activities wouldinclude clarifying strategies, shiftingresources to core activities, aggressivelymanaging costs and cash flows,increasing revenues and margins andpreparing bold moves. Not every actionwill apply to every company. In turbulenttimes people tend to get very risk averse

    which sometimes may lead to moving thecorporate innovation portfolio exclusivelytowards short term which is relatively riskfree. In such times companies needfinancial expertise to guide them to

    rebalance the portfolio, channelling someresources on innovation efforts that havethe potential to pay off handsomedividends.

    Business Analysis

    When the business environmentbecomes more uncertain there is agreater need to understand how thebusiness is performing and where it isspending the money. A lot moreinformation covering the full range of

    operations from the organizationsexposure to currency movements,information analysis on the companyssupply chain and logistics operations, riskexposures on investment decisions, theorganizations liquidity position, its netdebt position etc. is required.

    Also in the current environment there isgreater pressure on organizations toproduce accurate and timely informationthat provides an informed view ofbusiness performance and expectedtrading conditions. The accuracy and

    reliability of business information hasbecome critical and the financecommunity is seen to drive value throughbetter planning and improving theaccuracy of business forecasting. The

    Financial

    Leadership in anAge of TurbulenceKhursheed Kotwal, FCA

    C O V E R S T O R Y

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    need for forward looking information andmore refined business forecasting is veryessential.

    The CFO and finance teams can play a

    very important role by making sure thatcorrect and timely analysis is done tounderstand the changing environmentand evaluate whether there is a need toreview new operating and financialmetrics in the light of the environment.

    Managing Costs

    When profit margins are significant bigcompanies may not be as focused oncost- what they now need is really strong

    business analysis to reduce the businesswaste and look for cost efficiencies in

    controlling costs. In times of stability thesecompanies may not be too concernedabout costs because they have more fatin the profit margin. During a recessionaryprofit there is pressure on the margins.

    The consumer is not able to pay suchprices. A proper review of supply chaincosts and alternative options ofresourcing the business should beevaluated. Under such circumstances

    looking at avenues of cost savings andbusiness efficiencies are also criticallyimportant.

    Also, in a difficult economic environment,

    proper forecasting and planning areimportant. Because of the sharpness with

    which things decline and depending onhow deep the declines were, a lot of

    companies around the world were forcedto make relatively abrupt and drastic

    moves in order to deal with the loss ofsales and loss of volume by reducing the

    workforce.

    Working Capital Management

    One of the biggest roles that the financecommunity can play is the working capital

    management. As volumes decline, everyeffort needs to be made to pull workingcapital out of the system. Through a verysystematic month in month out focus onworking capital and reviews of orders and

    inventory levels, the focus should be onthe reordering of raw materials. Strongercontrol and understanding of workingcapital, better focus and accuracy withcash forecast position, transparency andunderstanding across the balance sheet,and debt reduction have become criticallyimportant to the survival of theorganizations.

    The financial crisis has created abottleneck in the banking and cashsystem and refocused organizations onfinance operations. Cash liquidity is the

    primary reason why many businesses failin the current environment which explainsthe refocus on financial operations.

    Who is in a position to provide this sort of

    C O V E R S T O R Y

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    guidance to the business? It is the financecommunity that can with its insights,knowledge and acumen be able to helpchalk out a clear direction.

    Empowerment & Challenges

    In many firms the finance teams may lacksufficient licence, willingness andacceptance to challenge businessdecisions. Encouraging this vital input willrequire the mandate of the board.Effective transparency, scrutiny andoversight are essential in maintaining thechecks and balances needed tosafeguard the business and ensuresustainable returns. Empowerment tochallenge exposures even if it goesagainst the prevalent strategic thinking isimportant.

    Risk Management

    It is the finance communitys responsibilityto balance desired profit with acceptablelevels of risk. Hence, quantifying the riskand the ability to evaluate andcommunicate the risk requires developingnew processes to mitigate the risk quicklyand efficiently. These are areas where theCFO can add value to the business.

    Effective Control

    Effective control demands the ability to

    cut through the complexity and recognizedangerous exposure and flawed tradingstrategies. If the finance team hasreservations about decisions they shouldhave the necessary mandate, confidenceand ear of senior management tochallenge them.

    Performance & Reward

    Gearing compensation packages toprocess improvement and sustainabledelivery of goals could accelerateturnaround time and free time for greater

    strategic input. Finance heads & teamscan play a role in the long termdevelopment of systems for aligningcompensation to risk adjusted measuresand longer term value creation to protectshareholder value. They are instrumentalin encouraging the right behaviour bydeveloping Balanced Scorecards andmonitoring performance. This encourageseveryone to pull together and helps toembed a culture of sustainable businessgrowth and profitability.

    Competence/ Challenges

    The recent financial crises have raisedquestions about whether the financeprofessionals understand enough aboutthe technicalities and risks associatedwith todays complex structured products

    to provide the necessary advice,oversight and business challenge.

    Better understanding would certainlyimprove the finance teams ability torecognize threats and identifyopportunities while ensuring their input

    is taken seriously by boards andbusiness teams. There are growingtalent shortages and, therefore, itwould be unrealistic to expect financepersonnel to have comparabletechnical know how to front officeteams across all business areas. Agood CFO should be able to seethrough the complexity and be willingto challenge trading teams if theybelieve the company is facingunacceptable risks. This calls for theCFO and his team to have anenquiring mindset and probing

    analytical skills.

    A key consideration is whether someof the complexity that has grownaround certain products is necessarylet alone beneficial. If a qualifiedfinance professional cannot fathom theintricacies and related jargonsurrounding a particular product, thenit may not be a safe enough betanyway. This underlines theimportance of finances involvement inproduct development and investmentstrategies from the outset. A key part

    of this input should be helping to setkey parameters and looking at how torealize sustainable trading profitsrather than simply pursuing short termmark to market gains. Hence, in suchcases the CFO should hire accountingspecialists who are often embedded intrading teams to help structure deals.

    Conclusion

    In summary, the role of the CFO, inaddition to finance areas, cuts rightacross the organization. They are focused

    on short term survival, navigating thebusiness through economic turmoil,ensuring the organizations financeoperations are strong, and making surecustodial issues- controls framework,protection of business assets, capitalstructures - are effective. They recognizethe growing importance of strongregulatory controls, maintaining investorconfidence and relations. They continueto balance these demands while steeringorganizational strategy and ensuring thatthe finance teams provide the right

    analysis and information that the businessrequires.

    Khursheed Kotwalhas recently started her own financial and

    management consultancy.

    C O V E R S T O R Y

    The recent financial crises

    have raised questionsabout whether the finance

    professionals understand

    enough about the

    technicalities and risks

    associated with todays

    complex structured

    products to provide the

    necessary advice,

    oversight and business

    challenge.

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    try and pre-empt demand, as opposed to Just-in-Time (JIT)which operates with work instructions deriving from customerdemand which pulls material through the system.

    The firm is able to customize its product range to suit the needsof different customer groups without a cost penalty. Yet,production at Starwaresuffered from:

    a) Over-productionProduction in Starwarewas for more than what was required(large lot production) and before it was required (pushproduction). Over-production results in higher storage costs,excessive lead times, and makes detecting defects quitedifficult.

    b) WaitingThe plant experienced waiting when goods were not movingdue to poor material flow and long production runs, as whena production order was waiting for machine availability.

    c) Unnecessary Inventory

    As a direct result of overproduction and waiting, the plant hadexcessive inventory which lead to increased lead times andlimited floor space. Batch processing caused inventory influx.The push system left excessive finished goods and work inprocess, and buffers between unsynchronized productionoperations.

    d) Product DefectsDefects occurred in internal production, in supplierparts/materials, during final testing, and would be discoveredby customer after delivery.

    PART IIANALYSIS OF THE CASE

    Operations Management is a Strategic Activity

    In a 1997 study researchers Sven Horte and Hakan Ylinenpaafound that favorable sales performance resulted when there wasa good fit between a firms and its customers perception of thestrengths of a product. Conversely, when firms had high opinionsabout their competitive strengths but their customers did notshare this opinion, sales performance was negative.

    That was exactly the case with Starware International. The plantwas running under capacity due to tough competition and lowmarket penetration caused by high flow of Chinese finishedproducts at comparatively very low prices. Cost of production atthe plant was very high owing to high materials and energycosts, high rupee dollar parity, and import duties and tariffs onraw material. Still the plant continued to manufacture a productthat the buyer did not want. Thus, the firm showed great skill inmaking a product for which there was little demand.

    During the 1970s and 1980s, global markets had become socompetitive that firms began to reevaluate their manufacturingstrategies on the basis of the four competitive priorities: cost;quality; delivery/service; and flexibility. They realized that insteadof making tradeoffs on these priorities they could compete on

    several competencies.

    The term world-class manufacturing emerged in the 1980sfollowing the 1986 publication of World Class Manufacturing:The Lessons of Simplicity Appliedby Richard J. Schonberger. Acompany was said to be world-class if it had the ability to

    compete in a global market. At this time Japanese techniqueswere having a huge impact on manufacturing. The ToyotaProduction System (TPS) had become the flag bearer ofoperational efficiency. TPS was established based on twoconcepts:

    i) The first is called jidoka, loosely translated as automation

    with a human touch which means that quality must be builtin during the manufacturing process such that when aproblem occurs, the equipment stops immediately preventingdefective products from being produced.

    ii) The second is the concept of Just-in-Time (JIT). Making onlywhat is needed, when it is needed, and in the amountneeded so that each process produces only what is neededby the next process in a continuous flow.

    Based on the basic philosophies of jidoka and Just-in-Time,Toyota was efficiently and quickly producing vehicles of soundquality, one at a time, to fully satisfy customer requirements.

    By 1990, management guru Peter Drucker had postulated that inthe modern manufacturing era, world class will be based onStatistical Quality Control, a flexible manufacturing system, anintegrated supply chain, and manufacturing economics.

    Based on that hypothesis, small and medium sized businessesin developing countries need to acquire additional capabilities inorder to compete in the international business arena: managingin scarce supply conditions; identifying local supply sources; andtraining unskilled and semi-skilled workers. Local firms likeStarwarecould become world-class if they understand that whatthey need is an enduring approach to competition.

    However, to become truly world class firms like Starware willhave to broaden their capabilities to include such factors as theestablishment of strong brands, economies of scale, and marketdominance.

    The goal of Starwaresmanufacturing strategy should not be tomake short-term choices between cost, quality and flexibility, butto differentiate itself from its competitors through innovation andbuilding on the firms unique skills and capabilities.

    That would be possible only when it starts to view operations asa strategic activity. The operations strategy must be designed insuch a way that all decisions relevant to system design,planning, control and supervision work to accomplish themanufacturing mission of the company.

    As Harvard University researchers Hayes and Pisano say, Acompany should think of itself as a collection of evolvingcapabilities, not just as a collection of products and businesses.

    This case study was developed as part of an InternationalOperations Management module for Royal Holloway College,UK. It has been adapted for The Pakistan Accountant.

    Drucker, Peter E. The Emerging Theory of Manufacturing, Harvard Business

    Review, May-June 1990, pp. 94-102.

    Hayes R. and Pisano, G. (1994) Beyond World-Class: The New Manufacturing

    Strategy in Harvard Business Review, January-February, pp.77-86.

    Horte, Sven Ake, and Ylinenpaa, Hakan,( 1997), The firms and its customers

    views on order-winning criteria, International Journal of Operations and Production

    Management, Volume 17, Issue 10

    C O V E R S T O R Y

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    IntroductionThe operational modalities of collective investment schemesmore commonly referred to as mutual funds and the presenceof some peculiar requirements of the Non Banking Finance

    Companies and Notified Entities Regulations, 2008 (NBFCRegulations) poses some accounting issues which are normallynot encountered in the limited liability companies.

    In this article we will try to critically analyze the accountingtreatment of the following issues that are prevailing in themutual funds in Pakistan:

    G Element of Income and Capital Gains (specific to openended funds only)

    G Compulsory distribution of ninety percent of the accountingincome to the equity participants of the mutual funds(applicable to open ended funds, closed end schemes andinvestment companies)

    ELEMENT OF INCOME AND CAPITAL GAINSAs most of the readers of this journal are aware that open endedmutual funds continuously offer their units for sale and similarlythese units can be redeemed at any time and in this aspect

    these open ended funds are different from a limited liabilitycompany where the share capital once issued is not repayablein the normal course, and the same are traded in the secondarymarket. This continuous entry and exit of the unit holders poses

    a unique accounting issue prevailing in the open ended mutualfunds in Pakistan i.e. 1the recognition of Element of Income andCapital Gains (Element) included in the prices of units issuedand redeemed in the income statement of the open endedmutual funds.

    What is Element?Before discussing the prevailing accounting treatment ofElement it is necessary to understand the nature of Element.The units of open ended funds are issued and redeemed on thebasis of Net Asset Value (NAV) which is computed by dividingthe net assets of the open ended fund by the number ofoutstanding units at any particular time. When a unit holderredeems one unit from an open ended fund the amount he gets

    represents the current values of the net assets of the openended fund which also include a portion of income and capitalgains that the open ended fund has earned till the time ofredemption. Similarly, in order to purchase one unit of openended fund a person has to pay the current values of the net

    A C R I T I C A L A N A L Y S I S O F

    ACCOUNTING PRACTICES

    PREVAILING IN THE MUTUALFUNDS IN PAKISTANMuhammad Rashid Zafer, ACA

    A R T I C L E S

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    assets of the open ended fund which also include a portion ofincome and capital gains that the open ended fund has earnedtill the time of purchase of units. This portion of income andcapital gains that is paid and received at the time of redemptionand purchase of units respectively is termed as Element.

    Current Treatment of Element in the Financial Statements of the

    Open Ended FundsCurrently there are two practices that are prevailing regardingthe recognition of Element which can be summarized as follows:

    Practice 1G The Element on issue of unit is recorded as income with

    the corresponding effect in unit holders fund.

    G The Element on redemption of units is recorded as expensewith the corresponding impact on unit holders fund.

    Practice 2The Element is divided into two parts by separating the Elementthat pertains to unrealized gains that forms part of unit holdersfund (i.e. unrealized gains on available for sale financial assets)and the Element that pertains to all other income and capitalgains.

    G On issue of units the Element pertaining to unrealized gainsthat forms part of unit holders fund is included in thedistribution statement as amount available for distributionand the Element that pertains to all other income and capitalgains is recorded as income with corresponding impacts onunit holders fund.

    G On redemption of units the Element that pertains tounrealized gains that forms part of unit holders fund isincluded in the distribution statement as a deduction fromthe amount available for distribution and the Element thatpertains to all other income and capital gains is recorded asexpense with corresponding impacts on unit holders fund.

    The reason for this bifurcation of Element is that since theunrealized gains on available for sale financial assets do notimpact the income statement therefore, the impact of Elementthat pertains to unrealized gains on available for sale financialassets should also not be taken in the income statement.

    Why Element is Recognized?The Element is recognized in order to prevent the dilution ofincome and distribution of income already paid out onredemption. To further elaborate this, suppose that onredemption from open ended fund a person gets Rs.101 in whichRe.1 represents the income and capital gains earned by theopen ended fund. If this Re.1 is not recorded as an expense theincome statement will show Re.1 as profit and at the time of

    distribution it will be distributed to the unit holders despite thefact that this Re.1 has already been paid to the unit holder onredemption. Similarly, a person pays Rs.101 for one unit of theopen ended fund in which Re.1 represents the amount of incomealready earned by the mutual fund. If this Re.1 is not recorded asincome in the income statement the amount of profit available fordistribution to the existing unit holder will dilute as one additionalunit has been issued which will participate in the income of theexisting unit holder. The following illustrations will help tounderstand the impact of Element on the financial statements:

    EXAMPLE 1 - WITHOUT RECOGNITION OF ELEMENT

    Net Assets & NAV

    Date Net assets Units NAV1-Jan-09 1,000 10 1002-Jan-09 1,010 10 101Issuance of Units 202 2

    1,212 12 101Redemption of Units (101) (1)

    1,111 11 101

    INCOME STATEMENT

    Income & Capital Gains 10.00

    Distributable Income Per Unit Before Issuanceand Redemption of Units (Rs.1010) 1

    Distributable Income Per Unit After Issuancebut Before Redemption of Units (Rs.1012) 0.83

    Distributable Income Per Unit After Redemptionbut Before Issuance of Units (Rs.109) 1.11

    UNIT HOLDERS' FUND

    Opening Net Assets 1,000Issuance of Units 202Redemption of Units (101)

    1,101Net Income 10

    Net assets 1,111

    In the above example, if distribution of profit is made on Jan 02,2009 before the issuance and redemption of units then Rs.10 willbe available for distribution and each unit holder will get Re.1.However, if two units are issued (ignoring the redemption) the

    The Element is recognizedin order to prevent thedilution of income and

    distribution of incomealready paid out on

    redemption.

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    amount available for distribution on Jan 02, 2009 will be Rs.10whereas the number of units will have been increased from 10 to12 as a result the per unit distribution will be Re.0.83 whichresults in dilution of income available for distribution to theexisting unit holders due to issuance of two new units. Similarly,if one unit is redeemed (ignoring the issuance of units) on Jan02, 2009 the amount available for distribution will be Rs.10 and

    if distribution is made on Jan 02, 2009 each unit holder willreceive Rs.1.11 whereas actually Rs.9 should have beendistributed to the unit holders i.e. Re.1 per unit as the portion ofthe income attributable to one unit i.e. Re.1 has already beenpaid to the unit holder at the time of redemption.

    EXAMPLE 2 WITH RECOGNITION OF ELEMENT

    Net Assets & NAVDate Net assets Units NAV1-Jan-09 1,000 10 1002-Jan-09 1,010 10 101Issuance of units 202 2

    1,212 12 101

    Redemption of Units (101) (1) 1011,111 11 101

    INCOME STATEMENT

    Income & Capital Gains 10Element of Income on Issuance of Units 2Element of Income on Redemption of Units (1)

    11

    Distributable Income per Unit BeforeIssuance and Redemption of Units (Rs.1010) 1

    Distributable Income per Unit AfterIssuance but Before Redemption of Units (Rs.1212) 1

    Distributable Income per Unit AfterRedemption but Before Issuance of Units (Rs.99) 1

    UNIT HOLDERS' FUND

    Opening Net Assets 1,000Issuance of Units 202Redemption of Units (101)Element of Income on Issuance of Units (2)Element of Income on Redemption of Units 1Net Income 11

    Net assets 1,111

    In the above example, if distribution of profit is made on Jan 02,2009 before the issuance and redemption of units then Rs.10 willbe available for distribution and each unit holder will get Re.1. Iftwo units are issued (ignoring the redemption) the amountavailable for distribution on Jan 02, 2009 will be Rs.12 whereasthe number of units will have been increased from 10 to 12. Asa result the per unit distribution will remain same and no dilutionwill occur in the income available for distribution to the existingunit holders due to issuance of two new units. Similarly, if oneunit is redeemed (ignoring the issuance of units) on Jan 02, 2009the amount available for distribution will be Rs.9 (10-1) and ifdistribution is made on Jan 02, 2009 each unit holder will get

    Re.1. As a result the amount paid at redemption will not bedistributed again.

    It is clear from the above that the recognition of Element isinevitable in order to enable the open ended fund to continuously

    issue and redeem units without diluting the income available fordistribution to the unit holders and to prevent the distribution ofincome which has been paid to the unit holders at the time ofredemption.

    Is the Current Treatment of Element in Accordance with theFinancial Reporting Framework Applicable on Open Ended

    Mutual Funds?Paragraph 70 of the

    2

    Framework for the Preparation andPresentation of Financial Statements (the Framework) definesincome and expenses as follows:

    Income is increases in economic benefits during the accountingperiod in the form of inflows or enhancements of assets ordecreases of liabilities that result in increases in equity, otherthan those relating to contributions from equity participants.

    Expenses are decreases in economic benefits during theaccounting period in the form of outflows or depletions of assetsor incurrences of liabilities that result in decreases in equity,other than those relating to distributions to equity participants.

    Since the units of open ended funds are classified as equityinstruments in accordance with the requirements of InternationalAccounting Standard 32 therefore, in accordance with thedefinition of income and expense any contribution from ordistribution to the equity participants i.e. unit holders cannot beclassified as income or expense.

    If we analyze the examples above it will be clear that theElement is created from the contributions received from theequity participants i.e. the unit holders at the time of issuance ofunits and distributions made to the equity participants i.e. the unitholders at the time of redemption of units. Therefore, theElement should not be recognized in the income statement as itfailed to meet the definition of income and expense.

    In addition, paragraph 33 of International Accounting Standard32 interalia states that If an entity reacquires its own equityinstruments, those instruments (treasury shares) shall bededucted from equity. No gain or loss shall be recognised inprofit or loss on the purchase, sale, issue or cancellation of anentitys own equity instruments

    It will be interesting to note that the recognition of Element in theincome statement results in two different treatments for the sameitem i.e. the amount of income paid at the time of redemption(Element) is treated as expense whereas the amount of income

    distributed as dividend at the time of distribution is treated asappropriation of profits.

    Here one argument can be made that since Schedule V to theNBFC Regulations which sets out the disclosure requirementsfor the financial statements of the open ended mutual funds listelement of income and capital gains in the disclosurerequirements of the income statement therefore, the sameshould be included in the income statement. The answer to thisargument is that Schedule V outlines the disclosurerequirements and most readers will agree that disclosurerequirements spell out the type and contents of certaininformation that needs to be disclosed in the financialstatements. The disclosure requirements cannot be and should

    not be construed as accounting treatment of the items of thefinancial statements. It implies that firstly we have to evaluatewhether an item meets the criteria to be included in the incomestatement or balance sheet as per the applicable financialreporting framework and once it meets the criteria the same

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    should be disclosed in accordance with the disclosurerequirement. This point is further supported by the fact that incase of prevailing Practice 2 enumerated above a portion ofElement is included in the distribution statement despite the factthat as per Schedule V the element is listed in the disclosurerequirement of income statement.

    In view of the above it can be safely concluded that Elementdoes not meet the definition of income or expense as it resultsfrom contributions and distributions to the equity participants i.e.the unit holders of the open ended fund. Therefore, the sameshould not be recognized as income or expense.

    SUGGESTED TREATMENT OF ELEMENT

    As already mentioned above, the recognition of Element is vitalfor the open ended funds. However, since it does not qualify tobe included in the income statement a question now arises as towhat should be the correct treatment of Element? The answer tothis question is very simple i.e. since the Element is basicallycontributions from and distributions to the equity participants it

    should be directly included in the distribution statement or theretained earnings rather than routing through the incomestatement. The following example will help to illustrate itsapplication:

    Net Assets & NAVDate Net assets Units NAV1-Jan-09 1,000 10 1002-Jan-09 1,010 10 101Issuance of Units 202 2 100

    1,212 12 101

    Redemption of Units (101) (1) 1001,111 11 101

    DISTRIBUTION STATEMENT

    Income & Capital Gains 10Element of Income on Issuance of Units 2Element of Income on Redemption of Units (1)

    Amount Available for Distribution 11

    Distributable Income per Unit BeforeIssuance and Redemption of Units (Rs.1010) 1

    Distributable Income per Unit AfterIssuance but Before Redemption of Units (Rs.1212) 1

    Distributable Income per Unit AfterRedemption but Before Issuance of Units (Rs.99) 1

    UNIT HOLDERS' FUND

    Opening Net Assets 1,000Issuance of uUnits 202Redemption of Units (101)

    1,101Element of Income on Issuance of Units (2)Element of Income on Redemption of Units 1Undistributed Income 11Net assets 1,111

    It is clear from the above illustration that the objective ofrecognition of Element, i.e. to prevent the dilution of income andto prevent the distribution of income already paid to the unitholders at the time of redemption, can be achieved byrecognizing it directly in the distribution statement while

    complying with the requirements of the financial reportingframework applicable on the open ended funds.

    COMPULSORY DISTRIBUTION OF PROFITS TO THEEQUITY PATICIPANTS

    Regulation 63 of the NBFC Regulations interalia states that An

    Asset Management Company on behalf of a CollectiveInvestment Scheme shall, for every accounting year, distributeby way of dividend to the unit holders, certificate holders orshareholders, as the case may be, not less than ninety per centof the accounting income of the Collective Investment Schemereceived or derived from sources other than unrealized capitalgains as reduced by such expenses as are chargeable to aCollective Investment Scheme under these Regulations.

    In order to comply with the above mentioned requirement all themutual funds distribute ninety percent of the income. However,since the distribution is approved by the board of directors afterthe year end the same is treated as a non-adjusting event afterthe balance sheet date in accordance with the requirement of

    International Accounting Standard 10. However, one thing whichis being ignored in this treatment is that the distribution of incomeis obligatory and not at the discretion of the mutual funds asspecified in the above mentioned Regulation. This element ofobligation on the mutual funds meets the definition of liability asstipulated in the Framework which defines liability as A liabilityis a present obligation of the entity arising from past events, thesettlement of which is expected to result in an outflow from theentity of resources embodying economic benefits. Further,paragraph 60 of the Framework interalia states that Anessential characteristic of a liability is that the entity has apresent obligation. An obligation is a duty or responsibility to actor perform in a certain way. Obligations may be legallyenforceable as a consequence of a binding contract or statutory

    requirement.

    It is clear from the above that in case of income, compulsorydistribution of ninety percent income is a present obligation ofthe mutual funds enforced on it by the NBFC Regulations and asevident it will result in outflow of resources embodying economicbenefits therefore, the same should be accounted for as liabilityand should not be treated as a non-adjusting event after thebalance sheet date.

    Further, if we analyze the offering documents of the mutual fundswe will note that almost all the mutual funds, in some form or theother, have specifically stated in their offering documents that

    ninety percent of the income will be distributed to the equityparticipants in order to avail the benefit of tax exemptionavailable under Clause 99 Part 1 of the Second Schedule to theIncome Tax Ordinance 2001, which interalia requires that anyincome derived by a mutual fund shall be exempt from tax if notless than ninety per cent of its accounting income of that year, asreduced by capital gains whether realized or unrealized, isdistributed amongst the equity participants. For the convenienceof readers following is an extract from the offering document of amutual fund:

    Notwithstanding the tax rates stated under Clause XXX above,the accounting income of the Fund will be exempted from tax ifnot less than 90% of the accounting income of the accountingperiod is distributed amongst the Unit Holders. The 90% of theaccounting income shall be calculated after excluding capitalgains whether realised or unrealised. XXX Fund will seek tocomply with the requirements of tax exemption and distribute atleast 90% of the accounting income, calculated after excludingcapital gains to the Unit Holders.

    A R T I C L E S

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    3International Accounting Standard 37 (IAS 37) definesconstructive obligation as:

    A constructive obligation is an obligation that derives from anentitys actions where:

    (a) by an established pattern of past practice, publishedpolicies or a sufficiently specific current statement, theentity has indicated to other parties that it will acceptcertain responsibilities; and

    (b) as a result, the entity has created a valid expectation onthe part of those other parties that it will discharge thoseresponsibilities.

    If we analyze the above statement of the offering document inlight with the definition of constructive obligation it will be clearthat the above statement creates a constructive obligation on themutual fund to distribute ninety percent of the accounting incomeand Para 14 of IAS 37 interalia requires that a provision shall be

    recognized when an entity has a present obligation (legal orconstructive) as a result of a past event.

    From the above discussion it is clear that distribution of ninetypercent income creates an obligation on the mutual funds whichneeds to be recognized as a liability or as a provision on thebalance sheet however, in case of open ended funds since theunits are issued and redeemed on a continuous basis therecognition of compulsory distribution as a liability may createissues in the issuance and redemption of units on the basis ofNAV. For example if an open ended fund started its operationfrom Rs.100 and on the next day it earned Re.1 as profit the NAV

    on the next day will be Rs.101 (assuming only one unit holder).However, if we record liability for distribution of ninety percentincome the NAV will be Rs.100.1 only. If the unit holder redeemshis units he will get only Rs.100.1 whereas actually he shouldreceive Rs.101.

    In view of the above it is suggested that a joint committee of The

    Institute of Chartered Accountants of Pakistan and the MutualFund Association of Pakistan should be formulated to considerthe issue in order to formulate a solution which caters to theoperational modalities of the open ended funds while complyingwith the applicable financial reporting framework.

    D I S C L A I M E R : The views expressed in this article are solely my personal

    views and not of the company I represent.

    1

    For the sake of simplicity the Element of loss and capital lossis not discussed in this article.

    2

    International Financial Reporting Standards Bound Volume20073

    International Financial Reporting Standards Bound Volume2007

    Muhammad Rashid ZaferSenior Manager Trustee & Custodial Operations with the Central Depository

    Company (CDC) of Pakistan Limited. Readers can contact him at

    [email protected]

    A R T I C L E S

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    Pakistan is one of over 80 countries with plans in placeto issue IPSAS (International Public Sector

    Accounting Standards) or IPSAS-similar financialstatements within its public sector. Pakistan is beingsupported financially by the World Bank as it

    attempts as a first step to meet the requirements of the cashbasis IPSAS before eventually progressing towards producingfull accruals based financial statements within its public sector.

    Long-term sustainability of public financesThe IPSAS Board is the body responsible for setting accountingstandards in the public sector. While it aims for convergence withInternational Financial Reporting Standards issued by theInternational Accounting Standards Board, full convergence isimpossible because of the unique nature of the public sector.

    An example of a difference between public and private sectorfinancial reporting needs can be demonstrated through therecent release of an IPSAS Board consultation paper whichlooks at Reporting on the Long-Term Sustainability of PublicFinances.

    Inter-generational fairness of fiscal policyReporting on the long-term sustainability of public financesinvolves an examination of the extent to which a governmentspolicies under its current legal framework can be met in thefuture, assuming certain fiscal constraints, principally related tolevels of taxation. The issues addressed in the paper arebecoming increasingly of interest as people become more awareof concepts such as the inter-generational fairness of fiscal

    policy which means that our children and their children willultimately bear the cost for fiscal decisions taken today.

    An example of the inter-generational fairness of fiscal policyinvolves the costs associated with an ageing population. As life

    expectancy increases it is becoming increasingly onerous forcountries to pay the nationally funded pension benefits and

    healthcare costs of its ageing population. In response to thecosts associated with an ageing population many countries areexploring ideas of delaying the age when its citizens can receivenationally funded pensions in an effort to reduce costs. One canalso consider the effects of the recent worldwide credit crisis andthe cost incurred by many governments in bailing out theireconomies, and in particular their banks; who will ultimately bearthese costs and when?

    Clearly taxpayers and investors have an interest in long-termfiscal sustainability and how it will be funded, as does the IPSASBoard which believes that public sector financial reports shouldinclude both historical looking financial statements as well asprospective financial and other information about the reporting

    entitys future service delivery activities and objectives, and theresources necessary to support those activities.

    Benefits of long-term sustainability reportingCurrently many countries issue long-term sustainabilitypredictions looking from 50 to 75 years into the future. Suchpredictions are typically carried out by economists, statisticians,and budget and policy specialists working in their nationalMinistries of Finance or Treasuries.

    To a large extent long-term sustainability reports should prove tobe more interesting to most people than historic looking financialstatements. While historic financial statements typically cover asingle year and are subject to variations in the short-term

    economic cycle, forward looking predictions will help smooth outthe peaks and troughs of economic cycles. From a fiscalperspective governments can cover short-term fiscal deficitsthrough borrowing, but over the long-term the chances offunding continuous fiscal deficits through borrowing reduces,

    Reporting on theLong-Term

    Sustainability ofPUBLIC FINANCESIan Sanderson FCA (E&W)

    A R T I C L E S

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    and governments must takethe unpopular political decisionto raise taxation. To be mostbeneficial long-termsustainability reporting shouldbe based on currentgovernment policy; this will

    allow stakeholders to see thelong-term effect of currentpolicies and anticipate whatremedial action must be put inplace to create a balanced setof accounts in the long-term.

    Practical issuesThere are practical difficultiesin producing reliable long-termfiscal sustainability reports, themost obvious being thereliability of estimates thatreach well into the future. Even

    when producing historicallooking financial statements akey difficulty is the estimation ofprovisions where an entity hasa present obligation as a resultof a past event, such as payingthe pensions of currentlyemployed staff. Under long-term sustainability reportingestimates are taken a stepfurther. You must estimate thefuture costs (e.g. health,welfare, pension) of apopulation which may not yet

    be born, and then try toestimate the tax that will bepaid by that same hypotheticalpopulation.

    Although the future is hard, ifnot impossible, to predict theinformation to be included inlong-term financial sustainability reports must still have thequalitative characteristics necessary to achieve the financialreporting objectives of holding people accountable for decisiosmade and for making optimal resource allocation, political andsocial decisions. The IPSAS Board considers the qualitative

    characteristics of financial reporting to be relevance, faithfulrepresentation, timeliness, understandability, comparability andverifiability. It becomes more difficult to attain thesecharacteristics the longer you look into the future.

    Verifying the futureJust how do you verify what will happen in the distant future?Future government revenues and costs are based on numerousfactors revolving around the relationship between labour andcapital. In terms of labour, how productive will it be in the future?What will future fertility and mortality look like, will people moveto, or leave the country? In terms of capital how productive will itbe in the future - how much more technologically advanced willthe world become? Then there are other factors which will have

    an impact on productivity how much will climate change andwhat will be its environmental impact upon economic growth?

    In the United Kingdom, the Comptroller and Auditor General isrequired to, examine and report on conventions andassumptions underlying the Treasurys fiscal projections that are

    submitted to me by theTreasury for examination inthe governments annualbudget. This examinationincludes looking at factorsused in estimates such as thetrend rate of growth and then

    concluding on them. At leastan independent review andexamination gives a littlemore comfort in the reliabilityof information presented.

    However, in many developingcountries issues ofverification will prove moredifficult to address becausefuture growth patterns maybe harder to estimate and theinfrastructure required toproduce and validate long-

    term fiscal models may notcurrently exist.

    Comparing like-with-likeThere are also interestingtechnical issues thatsurround the qualitativecharacteristic of comparabilitywhen producing long-termsustainability reports. Manygovernments producefinancial statements whichare based on the concept ofcontrol. From a financial

    reporting perspective controlrequires the demonstration ofboth the power to govern thefinancial and operatingpolicies of another entity (atleast at the strategic level)and to benefit from theactivities of another entity.

    However, in long-term fiscal sustainability reporting the conceptof control is often absent; many government entities which maynot be strictly under the control of government (such as utilityproviders) will appear in sustainability reports. This means thatcomparing historical financial statements with long-term financial

    predictions is not comparing like-with-like.

    Improved future decision makingFor many people the question of whether long-term sustainabilityreports should appear together with historical financialstatements is probably an irrelevance. Many people andinvestors, especially in developing countries, would simply like tohave access to reliable long-term sustainability projections whichwill allow them to make better informed personal or businessdecisions. While historical financial statements are used foraccountability purposes, forward looking financial reports havethe much more interesting potential to effect the life decisions ofindividuals.

    Ian SandersonFellow of the Institute of Chartered Accountants

    in England and Wales

    Clearly taxpayers and investors have an interest

    in long-term fiscal sustainability and how it willbe funded, as does the IPSAS Board which

    believes that public sector financial reports

    should include both historical looking financial

    statements

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    1. THE SCOPE OF AN AUDIT OF SEPARATEFINANCIAL STATEMENTS ARISING FROM THEREQUIREMENTS OF COMPANIES ORDINANCE, 1984

    Section 255 of the Companies Ordinance, 1984 requires theauditor to make a report on the companys financial statementsto the shareholders that must state whether they have obtainedall the information and explanations which to the best of theirknowledge and belief were necessary for the purposes of theaudit and that whether, in the auditors opinion:

    G

    proper books of accounts as required by the CompaniesOrdinance, 1984 have been kept by the company;G the financial statements are in agreement with the books

    of accounts as referred above and have been preparedin accordance with the requirements of the CompaniesOrdinance, 1984;

    G the financial statements give a true and fair view of thecompanys state of affairs, its profit or loss and itscashflows and changes in equity in accordance with theapproved accounting standards as applicable in Pakistan;

    G the expenditure incurred during the year was for thepurposes of the business;

    G the business conducted, investments made andexpenditure incurred during the year were in accordance

    with the objects of the company; andG Zakat deductible at source under the Zakat and Usher

    Ordinance, 1980 (XVIII of 1980), was deducted by thecompany and deposited in the Central Zakat Fundestablished under section 7 of that Ordinance.

    The Companies Ordinance, 1984 requires the auditor to prepareAuditors Report in accordance with Form 35A which mandatesthe auditor to conduct the audit in accordance with therequirements of the International Standards on Auditing asapplicable in Pakistan.

    2. THE REQUIREMENTS OF THE INTERNATIONALSTANDARDS ON AUDITING (ISAS) AND THE ICAP

    REGARDING CONDUCT OF AUDIT OF THESEPARATE FINANCIAL STATEMENTS

    2.1 Overall objectiveIn conducting an audit of