we are social's guide to social, digital and mobile in pakistan, dec 2011
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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Pakistan. You can find more of these Asia reports at http://wearesocial.sgTRANSCRIPT
PAKISTAN�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
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PAKISTAN�
5,506,740 �
107,900,000 �MOBILE SUBSCRIBERS�
20,431,000 �INTERNET USERS�
177,671,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
3 %�
61 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
12 %�
3 %�
URBAN�
35%� 65%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
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1,400,000 �BROADBAND INTERNET�
SUBSCRIBERS IN PAKISTAN�
THERE ARE AROUND �
SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY �
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4,000,000 �PEOPLE IN PAKISTAN HAVE ACCESS�
TO THE INTERNET VIA MOBILE PHONE �
SOURCE: PROPAKISTANI.PK�
we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN PAKISTAN�
18-24:�50%�
13-17:�15%�
25-34:�26%�
35--44:�6%�
45-54:�2%�
65+:�1%�
55-64:�1%�
MALE:�68%�
FEMALE:�32%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � COKE STUDIO� 966,820 � 6.87%�2 � UFONE � 387,409 � 3.20%�3 � DJUICE PAKISTAN� 203,135 � 5.76%�4 � DELL PAKISTAN� 158,689 � 13.94%�5 � SAMSUNG PAKISTAN� 138,681 � 14.51%�6 � NANDO'S PAKISTAN� 133,429 � 3.58%�7 � EDUCATION EMERGENCY � 130,214 � 1.18%�8 � VASELINE PAKISTAN� 109,989 � 2.61%�9 � HEAD & SHOULDERS PAKISTAN� 109,179 � 0.00%�10 � INTEL PAKISTAN� 101,467 � 8.46%�
TOP FACEBOOK PAGES IN PAKISTAN�
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1,900,000 �NUMBER OF TWITTER USERS IN PAKISTAN: �
SOURCE: DAWN.COM �
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3,400,000 �NUMBER OF BLOGGERS IN PAKISTAN: �
SOURCE: TECHINFO.PK�
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948,000 �NUMBER OF LINKEDIN USERS IN PAKISTAN: �
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �
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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
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SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �